Rascasse Audience Intelligence

Stew Leonard's Target Market in United States

A data profile of the people who buy, follow and care about Stew Leonard's in United States — modelled from more than twelve digital signal sources. Stew Leonard's has an estimated audience of 1,682,657 people in United States.

#1685among Brand in United States#981in Food & Beverages

The average Stew Leonard's fan in United States is 45.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Connecticut, New Jersey.

Top brand affinities include Meme, Connecticut, Physician, with strongest over-indexing on Meme (2.4× the country average).

Demographically, the Stew Leonard's audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stew Leonard's fan in United States is more female, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Meme.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stew Leonard's profile in United States.

Audience size
1.7M
in United States
Gender
55.7%♀
44.3% male
Age
45.9
average years
Country rank
#16279
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stew Leonard's

55.7% are female, 44.3% are male, average age 45.9.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Stew Leonard's audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.9
Estimated audience size1,682,657
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Stew Leonard's audience in United States
Age bracketShare%
16-195%
20-2913%
30-3922%
40-4928%
50+32%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Stew Leonard's audience comes from United States.

Worldwide audience distribution share by country for Stew Leonard's
CountryShare
United States95.6%
China0.8%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stew Leonard's audience in United States is strongest.

Fig. 05

Top regions by affinity

Stew Leonard's customers by region in United States
#RegionReachAffinity×
01Connecticut~500K31.09×
02New York~600K7.25×
03New Jersey~200K5.52×
04North Dakota~3K0.86×
05Wyoming~2K0.84×
06Rhode Island~4K0.83×
07Alaska~3K0.83×
08South Dakota~3K0.81×
09Montana~3K0.75×
10Idaho~5K0.68×
11Massachusetts~20K0.66×
12New Mexico~5K0.64×
13Mississippi~8K0.61×
14Nebraska~5K0.60×
15Hawaii~4K0.59×
16Arkansas~7K0.54×
17Iowa~7K0.52×
18Delaware~2K0.52×
19Kansas~6K0.51×
20West Virginia~4K0.51×
21New Hampshire~3K0.51×
22Oklahoma~8K0.48×
23Maine~3K0.48×
24Washington, District of Columbia~2K0.45×
25Utah~6K0.43×
26Louisiana~8K0.41×
27Nevada~6K0.41×
28Alabama~8K0.37×
29Oregon~7K0.37×
30Pennsylvania~20K0.35×
31Missouri~8K0.33×
32Wisconsin~8K0.33×
33Kentucky~7K0.33×
34Minnesota~7K0.31×
35South Carolina~7K0.29×
36Maryland~8K0.28×
37Virginia~10K0.27×
38Arizona~8K0.26×
39Indiana~8K0.26×
40Colorado~6K0.26×
41Tennessee~8K0.25×
42Washington~8K0.24×
43North Carolina~10K0.22×
44Michigan~9K0.21×
45Georgia~10K0.20×
46Ohio~10K0.20×
47Florida~20K0.19×
48Illinois~9K0.18×
49Texas~20K0.12×
50California~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Stew Leonard's, United States
0.11×1.00×31.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stew Leonard's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stew Leonard's audience
#·InterestCategoryAffinity×
01Big YShopping9.03×
02UConn Women's BasketballSports9.01×
03ShopRite (United States)Food & Beverages4.37×
04ConnecticutTravel & Leisure4.23×
05Stop & ShopShopping3.61×
06M&T BankBusiness & Career3.52×
07LGBT communityPolitics & Society2.61×
08MemeInternet & Social Media2.40×
09Long IslandTravel & Leisure2.34×
10Southern hip hopMusic & Radio2.31×
11Alternative hip hopMusic & Radio2.14×
12PhysicianBusiness & Career2.13×
13MassachusettsTravel & Leisure2.07×
14Gangsta rapMusic & Radio2.04×
15JetBlueTravel & Leisure2.02×
16West Coast hip hopMusic & Radio1.90×
17southwest airlinesTravel & Leisure1.85×
18Staples (Canada)Business & Career1.61×
19Dick Van DykeMovies & TV1.57×
20Eastern Time ZonePolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stew Leonard's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stew Leonard's audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.23×
Community OrientationOPEN1.11×
TravellingTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stew Leonard's audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Need for SecurityCONSERVATISM0.84×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stew Leonard's's target market in United States?

Stew Leonard's's target market in United States covers an estimated 1,682,657 people, concentrated in New York and Connecticut.

02

What is the gender split and age of Stew Leonard's customers?

55.7% of the Stew Leonard's audience are female, 44.3% are male, with an average age of 45.9 years.

03

Which brands do Stew Leonard's fans like most?

Stew Leonard's fans show strongest brand affinity for Meme (2.4×), Connecticut (4.23×), and Physician (2.13×) over the country average.

04

Where do Stew Leonard's fans live in United States?

Stew Leonard's fans in United States are most concentrated in New York (reach ~600K), Connecticut (reach ~500K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stew Leonard's fans also like?

Beyond Stew Leonard's itself, the audience over-indexes on Connecticut (4.23×), Physician (2.13×), LGBT community (2.61×), and UConn Women's Basketball (9.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stew Leonard's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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