Stew Leonard's Audience in United States

Stew Leonard's logo

Stew Leonard's has an estimated audience of 1,593,653 people in United States. 55.7% are female, 44.3% are male, average age 45.9. Top regions: New York, Connecticut, New Jersey. Top brand affinities: Meme, Connecticut, Physician, LGBT community, ShopRite (United States).

The average Stew Leonard's fan in United States is 45.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Connecticut, New Jersey. Top brand affinities include Meme, Connecticut, Physician, with strongest over-indexing on Meme (2.4× the country average). Demographically, the Stew Leonard's audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Stew Leonard's fans

Demographic split for Stew Leonard's audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.9
Estimated audience size1,593,653

Audience persona

The typical Stew Leonard's fan in United States is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Meme.

Top regions in United States

Top regions ranked by reach for Stew Leonard's in United States
RegionReachAffinity
New York665,9117.48×
Connecticut494,71130.95×
New Jersey230,8265.7×
Massachusetts20,7610.66×
Pennsylvania17,8230.33×
Florida17,5210.16×
California14,4220.08×
Texas8,9810.07×
Virginia8,6130.22×
North Carolina7,9990.17×
Georgia6,1680.13×
Ohio5,9920.12×
Maryland5,3630.2×
Illinois4,9450.09×
Michigan4,2110.1×
South Carolina4,0730.17×
Rhode Island3,7520.74×
Tennessee3,3200.1×
Indiana2,9820.1×
New Hampshire2,3830.38×
Washington2,2400.07×
Arizona2,2090.07×
Colorado2,2080.09×
Kentucky2,1100.11×
Maine1,7670.31×
Missouri1,5620.06×
Wisconsin1,5150.06×
Vermont1,4770.53×
Washington, District of Columbia1,4660.31×
Delaware1,4520.33×
Minnesota1,4340.06×
Alabama1,4280.06×
Louisiana1,2280.06×
Oregon1,1480.06×
Oklahoma9670.05×
Nevada9290.06×
West Virginia8480.11×
Utah8170.06×
Arkansas6750.05×
Kansas6510.05×
Iowa6430.05×
Mississippi5610.04×
Nebraska4710.06×
Hawaii4150.06×
Idaho3220.04×
New Mexico3140.04×
Montana1920.04×
South Dakota1280.03×
Alaska1280.04×
North Dakota1070.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stew Leonard's audience
BrandAffinityCategory
Meme2.4×Internet & Social Media
Connecticut4.23×Travel & Leisure
Physician2.13×Business & Career
LGBT community2.61×Politics & Society
ShopRite (United States)4.37×Food & Beverages
Southern hip hop2.31×Music & Radio
Big Y9.03×Shopping
Alternative hip hop2.14×Music & Radio
Eastern Time Zone1.55×Politics & Society
West Coast hip hop1.9×Music & Radio
Massachusetts2.07×Travel & Leisure
southwest airlines1.85×Travel & Leisure
Stop & Shop3.61×Shopping
Staples (Canada)1.61×Business & Career
M&T Bank3.52×Business & Career
Gangsta rap2.04×Music & Radio
Long Island2.34×Travel & Leisure
JetBlue2.02×Travel & Leisure
New Jersey1.68×Travel & Leisure
University of Connecticut8.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stew Leonard's audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
Community OrientationOPEN1.54
IndulgenceJOY1.47
Design AffinityPREMIUM1.37
DIY MentalityTHRILL1.35
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Stew Leonard's
CountryShare
United States95.4%
China0.8%
Japan0.8%

See Stew Leonard's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Stew Leonard's have in United States?

Stew Leonard's has an estimated audience of 1,593,653 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of Stew Leonard's fans?

55.7% of Stew Leonard's fans are female, 44.3% are male, with an average age of 45.9 years.

Which brands do Stew Leonard's fans like most?

Stew Leonard's fans show strongest brand affinity for Meme (2.4×), Connecticut (4.23×), and Physician (2.13×) over the country average.

Where do Stew Leonard's fans live in United States?

Stew Leonard's fans in United States are most concentrated in New York (reach 665,911), Connecticut (reach 494,711), and New Jersey (reach 230,826). These three regions account for the largest share of the active audience.

What other brands do Stew Leonard's fans also like?

Beyond Stew Leonard's itself, the audience over-indexes on Connecticut (4.23×), Physician (2.13×), LGBT community (2.61×), and ShopRite (United States) (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stew Leonard's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.