Massachusetts Audience in United States

Massachusetts has an estimated audience of 26,941,176 people in United States. 55.5% are female, 44.5% are male, average age 43.7. Top regions: Massachusetts, California, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Diane Keaton.

The average Massachusetts fan in United States is 43.7 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.7× the country average). Demographically, the Massachusetts audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Massachusetts fans

Demographic split for Massachusetts audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.7
Estimated audience size26,941,176

Audience persona

The typical Massachusetts fan in United States is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Massachusetts in United States
RegionReachAffinity
Massachusetts4,893,4379.22×
California2,135,9830.72×
New York1,689,9241.12×
Florida1,665,2500.91×
Texas1,655,6940.71×
Pennsylvania689,2880.76×
New Jersey669,5630.98×
Georgia623,1370.75×
Virginia620,3770.95×
North Carolina618,9180.76×
Illinois595,8250.66×
Connecticut550,2162.04×
Ohio547,2610.66×
Michigan438,1850.62×
Washington389,2100.72×
Arizona387,1720.7×
Maryland385,5010.83×
Tennessee345,9190.64×
Indiana322,3350.65×
New Hampshire297,2092.8×
Colorado295,4050.7×
South Carolina279,4280.69×
Missouri250,4420.58×
Minnesota246,1820.64×
Rhode Island242,2952.83×
Wisconsin224,6050.55×
Alabama210,4510.56×
Kentucky206,7000.61×
Oregon206,2740.67×
Louisiana203,2650.59×
Oklahoma191,8780.64×
Maine176,7141.83×
Utah173,7060.72×
Nevada165,1820.63×
Kansas131,0840.62×
Iowa130,9260.59×
Arkansas121,9640.55×
Mississippi118,1860.53×
Washington, District of Columbia100,6431.24×
Idaho79,1780.59×
Vermont78,6661.66×
West Virginia76,8720.61×
Nebraska75,1440.56×
New Mexico74,7510.55×
Hawaii73,0290.63×
Delaware55,8260.75×
Montana40,4670.54×
Alaska34,3730.6×
North Dakota30,3210.55×
South Dakota30,1260.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massachusetts audience
BrandAffinityCategory
Capital One17.7×Business & Career
Google Maps14.06×Internet & Social Media
Indeed.com10.8×Business & Career
CarGurus15.2×Cars & Mobility
Diane Keaton14.42×Movies & TV
AccuWeather14.23×Home & Garden
Beetlejuice10.64×Movies & TV
Circle K14.51×Shopping
DeviantArt14.53×Internet & Social Media
Aaron Rodgers12.98×Sports
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car11.57×Cars & Mobility
Google News11.21×News
Khan Academy15.13×Business & Career
Billy Bob Thornton15.76×Movies & TV
ICloud15.57×Technology & Electronics
Blake Lively16.01×Movies & TV
Kendra Scott17.23×Fashion & Accessoires
Matthew McConaughey14.55×Movies & TV
Catherine Zeta-Jones18.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massachusetts audience
TraitClusterScore
ExtroversionTHRILL1.3
Community OrientationOPEN1.27
PatriotismCONSERVATISM1.21
Sports ActivityPOWER1.13
Early Adopter MentalityPOWER1.13
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Massachusetts
CountryShare
United States70.5%
Brazil5.6%
United Kingdom2.5%

See Massachusetts audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Massachusetts have in United States?

Massachusetts has an estimated audience of 26,941,176 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Massachusetts fans?

55.5% of Massachusetts fans are female, 44.5% are male, with an average age of 43.7 years.

Which brands do Massachusetts fans like most?

Massachusetts fans show strongest brand affinity for Capital One (17.7×), Google Maps (14.06×), and Indeed.com (10.8×) over the country average.

Where do Massachusetts fans live in United States?

Massachusetts fans in United States are most concentrated in Massachusetts (reach 4,893,437), California (reach 2,135,983), and New York (reach 1,689,924). These three regions account for the largest share of the active audience.

What other brands do Massachusetts fans also like?

Beyond Massachusetts itself, the audience over-indexes on Google Maps (14.06×), Indeed.com (10.8×), CarGurus (15.2×), and Diane Keaton (14.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.