Rascasse Audience Intelligence

Massachusetts Audience in Germany

A data profile of the people who buy, follow and care about Massachusetts in Germany — modelled from more than twelve digital signal sources. Massachusetts has an estimated audience of 389,091 people in Germany.

#138among Region in Germany#1291among POI in Germany#1133in Travel & Leisure

The average Massachusetts fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Judi Dench, CNN, David Tennant, with strongest over-indexing on Judi Dench (20× the country average).

Demographically, the Massachusetts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Massachusetts fan in Germany is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Judi Dench.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massachusetts profile in Germany.

Audience size
389K
in Germany
Gender
55.6%♀
44.4% male
Age
40.3
average years
Country rank
#14318
POI in Germany
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massachusetts fans

55.6% are female, 44.4% are male, average age 40.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Massachusetts audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age40.3
Estimated audience size389,091
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Massachusetts audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Massachusetts audience comes from Germany.

Worldwide audience distribution share by country for Massachusetts
CountryShare
United States70.4%
Brazil5.6%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massachusetts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Massachusetts fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.19×
02Berlin~20K1.15×
03Hamburg~10K1.12×
04Bremen~4K1.07×
05Nordrhein-Westfalen~90K1.04×
06Rheinland-Pfalz~20K1.02×
07Schleswig-Holstein~10K1.02×
08Niedersachsen~40K1.01×
09Baden-Württemberg~50K1.00×
10Bayern~60K0.97×
11Saarland~5K0.97×
12Brandenburg~10K0.96×
13Mecklenburg-Vorpommern~7K0.96×
14Sachsen~20K0.88×
15Thüringen~9K0.87×
16Sachsen-Anhalt~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Massachusetts, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massachusetts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massachusetts audience
#·InterestCategoryAffinity×
01Judi DenchMovies & TV20.00×
02David TennantMovies & TV20.00×
03Carly Rae JepsenMusic & Radio20.00×
04Daytona International SpeedwaySports19.44×
05Hanoverian horsePets & Animals19.17×
06Lotus EliseCars & Mobility17.27×
07CNNMovies & TV10.11×
08Electric heatingHome & Garden8.87×
09Yankee CandleHome & Garden8.75×
10Dunkin' DonutsFood & Beverages7.90×
11Bee GeesMusic & Radio6.95×
12VotingPolitics & Society6.47×
13Adventure parkKids & Family5.69×
14Crime fictionLiterature3.89×
15HugendubelShopping3.16×
16Unique GiftsShopping3.14×
17Müller (company)Food & Beverages2.21×
18TagesschauMovies & TV1.71×
19NatureHome & Garden1.61×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massachusetts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massachusetts audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.04×
Community OrientationOPEN1.74×
Risk AppetiteTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massachusetts audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Luxury OrientationPREMIUM0.80×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massachusetts have in Germany?

Massachusetts has an estimated audience of 389,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Massachusetts fans?

55.6% of Massachusetts fans are female, 44.4% are male, with an average age of 40.3 years.

03

Which brands do Massachusetts fans like most?

Massachusetts fans show strongest brand affinity for Judi Dench (20×), CNN (10.11×), and David Tennant (20×) over the country average.

04

Where do Massachusetts fans live in Germany?

Massachusetts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Massachusetts fans also like?

Beyond Massachusetts itself, the audience over-indexes on CNN (10.11×), David Tennant (20×), Electric heating (8.87×), and Daytona International Speedway (19.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Massachusetts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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