Massachusetts Audience in Germany
Massachusetts has an estimated audience of 389,091 people in Germany. 55.6% are female, 44.4% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Israel, Product design, Unique Gifts, Stradivarius.
The average Massachusetts fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Israel, Product design, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Massachusetts audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Massachusetts fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.3 |
| Estimated audience size | 389,091 |
Audience persona
The typical Massachusetts fan in Germany is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,155 | 1.05× |
| Bayern | 62,430 | 1× |
| Baden-Württemberg | 54,309 | 1.02× |
| Niedersachsen | 37,786 | 1× |
| Hessen | 37,274 | 1.26× |
| Berlin | 21,599 | 1.24× |
| Rheinland-Pfalz | 19,714 | 1.01× |
| Sachsen | 16,197 | 0.85× |
| Schleswig-Holstein | 14,259 | 1.02× |
| Brandenburg | 11,285 | 0.94× |
| Hamburg | 10,077 | 1.15× |
| Thüringen | 7,967 | 0.8× |
| Sachsen-Anhalt | 7,546 | 0.75× |
| Mecklenburg-Vorpommern | 6,880 | 0.93× |
| Saarland | 4,448 | 0.93× |
| Bremen | 3,534 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Israel | 3.17× | Travel & Leisure |
| Product design | 2.2× | Business & Career |
| Unique Gifts | 1.72× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Abancay | 20× | Travel & Leisure |
| Cynthia Erivo | 4.5× | Movies & TV |
| Medieval fantasy | 11.45× | Literature |
| Nebelung | 9.71× | Pets & Animals |
| Birthday Gifts | 1.63× | Kids & Family |
| Este, Veneto | 2.38× | Travel & Leisure |
| Christmas Gift | 1.57× | Kids & Family |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Elgato Gaming | 7.27× | Games |
| Nationality | 2.4× | Politics & Society |
| Esra Erol | 4.48× | Movies & TV |
| Kodi (software) | 2.14× | Technology & Electronics |
| Nurse education | 1.81× | Kids & Family |
| Kippah | 3.51× | Fashion & Accessoires |
| ICF International | 20× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.23 |
| Pet Ownership | JOY | 1.79 |
| Tradition | CONSERVATISM | 1.63 |
| Design Affinity | PREMIUM | 1.6 |
| Career Orientation | POWER | 1.59 |
| Community Orientation | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| Brazil | 5.6% |
| United Kingdom | 2.5% |
See Massachusetts audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Massachusetts have in Germany?
Massachusetts has an estimated audience of 389,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massachusetts fans?
55.6% of Massachusetts fans are female, 44.4% are male, with an average age of 40.3 years.
Which brands do Massachusetts fans like most?
Massachusetts fans show strongest brand affinity for Rossmann (1.53×), Israel (3.17×), and Product design (2.2×) over the country average.
Where do Massachusetts fans live in Germany?
Massachusetts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,155), Bayern (reach 62,430), and Baden-Württemberg (reach 54,309). These three regions account for the largest share of the active audience.
What other brands do Massachusetts fans also like?
Beyond Massachusetts itself, the audience over-indexes on Israel (3.17×), Product design (2.2×), Unique Gifts (1.72×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.