Yankee Candle Audience in Germany
Yankee Candle has an estimated audience of 532,787 people in Germany. 82.7% are female, 17.3% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Candle, Candle wick, Live, Soy candle, Natural World.
The average Yankee Candle fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Candle, Candle wick, Live, with strongest over-indexing on Candle (14.81× the country average). Demographically, the Yankee Candle audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Yankee Candle fans
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 40.4 |
| Estimated audience size | 532,787 |
Audience persona
The typical Yankee Candle fan in Germany is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Candle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,962 | 1.24× |
| Bayern | 99,040 | 1.16× |
| Baden-Württemberg | 68,878 | 0.95× |
| Hessen | 51,493 | 1.27× |
| Niedersachsen | 47,378 | 0.92× |
| Rheinland-Pfalz | 40,309 | 1.51× |
| Sachsen | 22,195 | 0.85× |
| Berlin | 20,515 | 0.86× |
| Brandenburg | 16,140 | 0.98× |
| Schleswig-Holstein | 14,917 | 0.78× |
| Sachsen-Anhalt | 13,400 | 0.97× |
| Thüringen | 11,950 | 0.88× |
| Hamburg | 10,052 | 0.83× |
| Saarland | 8,047 | 1.23× |
| Mecklenburg-Vorpommern | 7,503 | 0.74× |
| Bremen | 3,820 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candle | 14.81× | Home & Garden |
| Candle wick | 33.57× | Home & Garden |
| Live | 14.68× | Music & Radio |
| Soy candle | 42.87× | Home & Garden |
| Natural World | 3.48× | Fashion & Accessoires |
| Incense | 15.01× | Home & Garden |
| QVC | 4.63× | Movies & TV |
| Unique Gifts | 5.64× | Shopping |
| Movies | 2.12× | Movies & TV |
| Home decorating ideas | 5.75× | Home & Garden |
| Decoration | 4.69× | Home & Garden |
| Home Interiors | 4.68× | Home & Garden |
| Diptyque | 15.82× | Beauty & Wellness |
| Scentsy | 20.78× | Home & Garden |
| Shopping | 1.81× | Shopping |
| Power outage | 12.15× | Home & Garden |
| Music | 1.78× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Hugendubel | 4.83× | Shopping |
| Gift shop | 4.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.18 |
| Luxury Orientation | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.69 |
| Creativity | OPEN | 1.64 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.6% |
| United Kingdom | 15.0% |
| Italy | 10.1% |
See Yankee Candle audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Maisons du Monde (2,021,526)
- Tupperware (1,296,277)
- Villeroy & Boch (1,156,506)
- Muji (856,180)
Frequently asked questions
How many fans does Yankee Candle have in Germany?
Yankee Candle has an estimated audience of 532,787 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yankee Candle fans?
82.7% of Yankee Candle fans are female, 17.3% are male, with an average age of 40.4 years.
Which brands do Yankee Candle fans like most?
Yankee Candle fans show strongest brand affinity for Candle (14.81×), Candle wick (33.57×), and Live (14.68×) over the country average.
Where do Yankee Candle fans live in Germany?
Yankee Candle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,962), Bayern (reach 99,040), and Baden-Württemberg (reach 68,878). These three regions account for the largest share of the active audience.
What other brands do Yankee Candle fans also like?
Beyond Yankee Candle itself, the audience over-indexes on Candle wick (33.57×), Live (14.68×), Soy candle (42.87×), and Natural World (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yankee Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.