Scentsy Audience in Germany
Scentsy has an estimated audience of 266,131 people in Germany. 79.4% are female, 20.6% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Live, Sex and the City (film), Fragrance oil, Candle wick, Yankee Candle.
The average Scentsy fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Live, Sex and the City (film), Fragrance oil, with strongest over-indexing on Live (27.63× the country average). Demographically, the Scentsy audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Scentsy fans
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 36.9 |
| Estimated audience size | 266,131 |
Audience persona
The typical Scentsy fan in Germany is more female, around 36.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Live.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 63,380 | 1.48× |
| Nordrhein-Westfalen | 44,046 | 0.76× |
| Baden-Württemberg | 24,213 | 0.67× |
| Niedersachsen | 19,285 | 0.75× |
| Rheinland-Pfalz | 18,796 | 1.41× |
| Hessen | 18,691 | 0.92× |
| Sachsen-Anhalt | 11,798 | 1.71× |
| Schleswig-Holstein | 10,665 | 1.12× |
| Sachsen | 10,563 | 0.81× |
| Brandenburg | 10,395 | 1.26× |
| Thüringen | 6,727 | 0.99× |
| Saarland | 6,146 | 1.88× |
| Berlin | 5,473 | 0.46× |
| Mecklenburg-Vorpommern | 5,035 | 0.99× |
| Hamburg | 2,588 | 0.43× |
| Bremen | 838 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Live | 27.63× | Music & Radio |
| Sex and the City (film) | 29.03× | Movies & TV |
| Fragrance oil | 28.03× | Beauty & Wellness |
| Candle wick | 40.89× | Home & Garden |
| Yankee Candle | 29.07× | Home & Garden |
| Carrie-Anne Moss | 26.16× | Fashion & Accessoires |
| Sixteen Candles | 65.17× | Movies & TV |
| Longchamp | 10.97× | Fashion & Accessoires |
| Harry Potter | 1.98× | Movies & TV |
| Bild | 1.98× | News |
| CONCEPT STORE | 21.79× | Shopping |
| Storm of Love | 3.71× | Movies & TV |
| Let's Dance (German TV series) | 2.96× | Movies & TV |
| Deichmann | 2.37× | Shopping |
| Wetter.com | 2.24× | Home & Garden |
| Candlestick | 21.88× | Business & Career |
| Rossmann | 2.07× | Shopping |
| Pleasure | 2.17× | Politics & Society |
| Incense | 8.93× | Home & Garden |
| FOCUS Online | 2.35× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.05 |
| Design Affinity | PREMIUM | 1.72 |
| Individualism | JOY | 1.5 |
| Extroversion | THRILL | 1.5 |
| Travelling | THRILL | 1.5 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.8% |
| United Kingdom | 11.0% |
| Canada | 8.0% |
See Scentsy audiences in other countries
More Home accessories audiences in Germany
- Zara Home (2,227,103)
- Maisons du Monde (2,021,526)
- Tupperware (1,296,277)
- Villeroy & Boch (1,156,506)
- Muji (856,180)
Frequently asked questions
How many fans does Scentsy have in Germany?
Scentsy has an estimated audience of 266,131 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Scentsy fans?
79.4% of Scentsy fans are female, 20.6% are male, with an average age of 36.9 years.
Which brands do Scentsy fans like most?
Scentsy fans show strongest brand affinity for Live (27.63×), Sex and the City (film) (29.03×), and Fragrance oil (28.03×) over the country average.
Where do Scentsy fans live in Germany?
Scentsy fans in Germany are most concentrated in Bayern (reach 63,380), Nordrhein-Westfalen (reach 44,046), and Baden-Württemberg (reach 24,213). These three regions account for the largest share of the active audience.
What other brands do Scentsy fans also like?
Beyond Scentsy itself, the audience over-indexes on Sex and the City (film) (29.03×), Fragrance oil (28.03×), Candle wick (40.89×), and Yankee Candle (29.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scentsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.