Rascasse Audience Intelligence

Sex and the City (film) Audience in Germany

A data profile of the people who buy, follow and care about Sex and the City (film) in Germany — modelled from more than twelve digital signal sources. Sex and the City (film) has an estimated audience of 879,664 people in Germany.

The average Sex and the City (film) fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sex and the City, Yvonne Strahovski, Hannah Arendt, with strongest over-indexing on Sex and the City (71.1× the country average).

Demographically, the Sex and the City (film) audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sex and the City (film) fan in Germany is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City (film) profile in Germany.

Audience size
880K
in Germany
Gender
67.5%
32.5% male
Age
35.8
average years
Country rank
#7270
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City (film) viewers

67.5% are female, 32.5% are male, average age 35.8.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Sex and the City (film) audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age35.8
Estimated audience size879,664
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sex and the City (film) audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Sex and the City (film) audience comes from Germany.

Worldwide audience distribution share by country for Sex and the City (film)
CountryShare
India22.1%
United States11.3%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sex and the City (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.41×
02Berlin~50K1.28×
03Hamburg~20K1.10×
04Bremen~8K1.03×
05Nordrhein-Westfalen~200K1.01×
06Bayern~200K1.00×
07Sachsen~50K1.00×
08Schleswig-Holstein~30K0.98×
09Brandenburg~30K0.98×
10Niedersachsen~90K0.94×
11Rheinland-Pfalz~40K0.92×
12Baden-Württemberg~100K0.91×
13Sachsen-Anhalt~20K0.90×
14Saarland~10K0.88×
15Thüringen~20K0.87×
16Mecklenburg-Vorpommern~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Sex and the City (film), Germany
0.85×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City (film) audience
#·InterestCategoryAffinity×
01Yvonne StrahovskiMovies & TV176.50×
02Sex and the CityMovies & TV71.10×
03Hollywood SignTravel & Leisure58.82×
04ProSportSports56.86×
05Beverly Hills, 90210Movies & TV54.58×
06Perry Mason (TV series)Movies & TV51.63×
07Hannah ArendtLiterature49.31×
08Donna SummerMusic & Radio48.63×
09Taraji P. HensonMovies & TV46.25×
10Kristen BellMovies & TV44.99×
11Scandal (TV series)Movies & TV41.26×
12This Is Us (TV series)Movies & TV39.45×
13Katey SagalMovies & TV37.97×
14Moulin Rouge!Movies & TV31.67×
15Christopher LloydMovies & TV28.11×
16Fragrance oilBeauty & Wellness27.92×
17Alexis BledelMovies & TV20.00×
18Kat DenningsMovies & TV20.00×
19Heidi KlumFashion & Accessoires19.60×
20Dakota JohnsonMovies & TV11.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City (film) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.35×
Risk AppetiteTHRILL1.62×
ExtroversionTHRILL1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City (film) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.42×
Healthy LifestyleBALANCE0.70×
CreativityOPEN0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sex and the City (film) have in Germany?

Sex and the City (film) has an estimated audience of 879,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sex and the City (film) viewers?

67.5% of Sex and the City (film) fans are female, 32.5% are male, with an average age of 35.8 years.

03

Which brands do Sex and the City (film) fans like most?

Sex and the City (film) fans show strongest brand affinity for Sex and the City (71.1×), Yvonne Strahovski (176.5×), and Hannah Arendt (49.31×) over the country average.

04

Where do Sex and the City (film) fans live in Germany?

Sex and the City (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City (film) fans also like?

Beyond Sex and the City (film) itself, the audience over-indexes on Yvonne Strahovski (176.5×), Hannah Arendt (49.31×), Heidi Klum (19.6×), and Scandal (TV series) (41.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sex and the City (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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