Sex and the City (film) Audience in United States

Sex and the City (film) logo

Sex and the City (film) has an estimated audience of 2,355,598 people in United States. 76.6% are female, 23.4% are male, average age 32.2. Top regions: California, New York, Texas. Top brand affinities: Jaws, Kazuo Ishiguro, Dog breed, Ian Bremmer, Whataburger.

The average Sex and the City (film) fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jaws, Kazuo Ishiguro, Dog breed, with strongest over-indexing on Jaws (14.85× the country average). Demographically, the Sex and the City (film) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Sex and the City (film) fans

Demographic split for Sex and the City (film) audience in United States
MetricValue
Female76.6%
Male23.4%
Average age32.2
Estimated audience size2,355,598

Audience persona

The typical Sex and the City (film) fan in United States is more female, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Jaws.

Top regions in United States

Top regions ranked by reach for Sex and the City (film) in United States
RegionReachAffinity
California371,0131.43×
New York239,5641.82×
Texas236,1261.17×
Florida187,0171.17×
Illinois104,8291.34×
Pennsylvania91,7041.16×
New Jersey85,8501.43×
Georgia81,4961.12×
North Carolina71,1111×
Ohio67,5470.93×
Massachusetts65,6931.42×
Virginia65,4341.14×
Michigan55,7810.91×
Washington54,1731.15×
Arizona51,1961.06×
Maryland45,9121.13×
Tennessee45,6150.97×
Colorado38,7931.04×
Indiana38,7150.9×
Missouri35,5560.94×
South Carolina33,0950.93×
Minnesota32,3370.96×
Wisconsin31,4000.89×
Oregon30,4031.13×
Louisiana29,9750.99×
Connecticut27,9241.18×
Alabama27,2140.83×
Kentucky25,1940.85×
Oklahoma22,7150.87×
Nevada22,4160.98×
Utah18,1730.86×
Arkansas16,6130.86×
Kansas16,5830.89×
Iowa15,8030.81×
Mississippi15,2760.79×
Washington, District of Columbia11,6891.65×
New Mexico10,7210.91×
Nebraska9,3670.79×
Idaho9,1380.77×
Rhode Island9,1151.22×
New Hampshire8,4700.91×
Hawaii8,3030.82×
West Virginia7,8570.72×
Maine7,7880.92×
Delaware5,7240.88×
Montana5,4300.83×
Vermont4,0370.98×
Alaska3,3210.66×
North Dakota3,2980.68×
South Dakota3,2820.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sex and the City (film) audience
BrandAffinityCategory
Jaws14.85×Movies & TV
Kazuo Ishiguro47.48×Literature
Dog breed1.54×Pets & Animals
Ian Bremmer19.28×Politics & Society
Whataburger1.83×Food & Beverages
Elsword15.17×Games
Home staging4.71×Home & Garden
Panama3.27×Travel & Leisure
Natural rubber1.82×Cars & Mobility
Jeep Grand Cherokee (WJ)5.39×Cars & Mobility
Brown County, Wisconsin11.58×Travel & Leisure
Assassin's Creed II6.34×Games
Bank account2.11×Business & Career
Mothercare2.65×Kids & Family
Mortgage insurance3.66×Business & Career
Musée du quai Branly - Jacques Chirac36.07×Arts & Culture
Jingoism1.57×Politics & Society
Google Photos1.74×Technology & Electronics
Saving2.04×Business & Career
Kidney Disease Awareness12.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sex and the City (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.77
Urban LifestyleOPEN1.57
Luxury OrientationPREMIUM1.51
Design AffinityPREMIUM1.51
ExtroversionTHRILL1.5
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Sex and the City (film)
CountryShare
India23.7%
United States12.7%
Brazil4.3%

See Sex and the City (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sex and the City (film) have in United States?

Sex and the City (film) has an estimated audience of 2,355,598 people in United States, concentrated in California and New York.

What is the gender split and age of Sex and the City (film) fans?

76.6% of Sex and the City (film) fans are female, 23.4% are male, with an average age of 32.2 years.

Which brands do Sex and the City (film) fans like most?

Sex and the City (film) fans show strongest brand affinity for Jaws (14.85×), Kazuo Ishiguro (47.48×), and Dog breed (1.54×) over the country average.

Where do Sex and the City (film) fans live in United States?

Sex and the City (film) fans in United States are most concentrated in California (reach 371,013), New York (reach 239,564), and Texas (reach 236,126). These three regions account for the largest share of the active audience.

What other brands do Sex and the City (film) fans also like?

Beyond Sex and the City (film) itself, the audience over-indexes on Kazuo Ishiguro (47.48×), Dog breed (1.54×), Ian Bremmer (19.28×), and Whataburger (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.