Rascasse Audience Intelligence

Sex and the City (film) Audience in United States

A data profile of the people who buy, follow and care about Sex and the City (film) in United States — modelled from more than twelve digital signal sources. Sex and the City (film) has an estimated audience of 2,201,798 people in United States.

#766among Movie / TV Show / Series in United States#1993in Movies & TV

The average Sex and the City (film) fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kim Cattrall, Zootopia, Fragrance oil, with strongest over-indexing on Kim Cattrall (42.04× the country average).

Demographically, the Sex and the City (film) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sex and the City (film) fan in United States is more female, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City (film) profile in United States.

Audience size
2.2M
in United States
Gender
76.6%♀
23.4% male
Age
32.2
average years
Country rank
#13186
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City (film) viewers

76.6% are female, 23.4% are male, average age 32.2.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Sex and the City (film) audience in United States
MetricValue
Female76.6%
Male23.4%
Average age32.2
Estimated audience size2,201,798
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Sex and the City (film) audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3915%
40-4915%
50+10%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Sex and the City (film) audience comes from United States.

Worldwide audience distribution share by country for Sex and the City (film)
CountryShare
India22.1%
United States11.3%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sex and the City (film) fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.66×
02Washington, District of Columbia~10K1.55×
03New Jersey~80K1.35×
04California~300K1.34×
05Massachusetts~60K1.33×
06Illinois~100K1.27×
07Rhode Island~9K1.19×
08Connecticut~30K1.16×
09Pennsylvania~90K1.14×
10Maryland~50K1.13×
11Florida~200K1.12×
12Georgia~80K1.10×
13Virginia~60K1.10×
14Washington~50K1.10×
15Oregon~30K1.10×
16Texas~200K1.09×
17Arizona~50K1.03×
18Colorado~40K1.03×
19Vermont~4K1.02×
20North Carolina~70K1.00×
21Tennessee~50K0.98×
22Louisiana~30K0.98×
23Nevada~20K0.98×
24New Mexico~10K0.97×
25Minnesota~30K0.95×
26Delaware~6K0.95×
27Missouri~40K0.94×
28New Hampshire~9K0.94×
29Maine~8K0.94×
30South Carolina~30K0.92×
31Oklahoma~20K0.91×
32Kansas~20K0.91×
33Ohio~70K0.90×
34Utah~20K0.90×
35Michigan~50K0.89×
36Indiana~40K0.89×
37Wisconsin~30K0.89×
38Kentucky~30K0.89×
39Arkansas~20K0.89×
40Montana~6K0.89×
41Iowa~20K0.84×
42Idaho~10K0.84×
43Hawaii~9K0.84×
44Alabama~30K0.83×
45Mississippi~20K0.83×
46Nebraska~10K0.82×
47West Virginia~9K0.81×
48North Dakota~4K0.80×
49Alaska~4K0.78×
50South Dakota~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Sex and the City (film), United States
0.72×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City (film) audience
#·InterestCategoryAffinity×
01Men at WorkMusic & Radio43.46×
02Kim CattrallMovies & TV42.04×
03EuroTripMovies & TV38.17×
04Chanel No. 5Beauty & Wellness29.41×
05Fragrance oilBeauty & Wellness23.97×
06ZootopiaMovies & TV20.00×
07Matthew Gray GublerFashion & Accessoires20.00×
08Yvonne StrahovskiMovies & TV19.32×
09Ming-Na WenMovies & TV17.32×
10Alan TudykMovies & TV15.75×
11Sally FieldMovies & TV15.65×
12Mariska HargitayMovies & TV15.03×
13Katey SagalMovies & TV11.58×
14Disneyland ParisTravel & Leisure11.35×
15Christopher LloydMovies & TV11.03×
16romantic comediesMovies & TV6.27×
17QVCMovies & TV5.58×
18Broadway theatreTravel & Leisure4.11×
19Discount storesShopping3.32×
20SubwayFood & Beverages2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
Urban LifestyleOPEN1.50×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City (film) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sex and the City (film) have in United States?

Sex and the City (film) has an estimated audience of 2,201,798 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sex and the City (film) viewers?

76.6% of Sex and the City (film) fans are female, 23.4% are male, with an average age of 32.2 years.

03

Which brands do Sex and the City (film) fans like most?

Sex and the City (film) fans show strongest brand affinity for Kim Cattrall (42.04×), Zootopia (20×), and Fragrance oil (23.97×) over the country average.

04

Where do Sex and the City (film) fans live in United States?

Sex and the City (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City (film) fans also like?

Beyond Sex and the City (film) itself, the audience over-indexes on Zootopia (20×), Fragrance oil (23.97×), EuroTrip (38.17×), and Sally Field (15.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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