Mariska Hargitay Audience in United States

Mariska Hargitay logo

Mariska Hargitay has an estimated audience of 6,190,417 people in United States. 78.5% are female, 21.5% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Alan Tudyk, Christopher Meloni, Matthew Gray Gubler, Ming-Na Wen, Pete Carroll.

The average Mariska Hargitay fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alan Tudyk, Christopher Meloni, Matthew Gray Gubler, with strongest over-indexing on Alan Tudyk (179.55× the country average). Demographically, the Mariska Hargitay audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mariska Hargitay fans

Demographic split for Mariska Hargitay audience in United States
MetricValue
Female78.5%
Male21.5%
Average age41.8
Estimated audience size6,190,417

Audience persona

The typical Mariska Hargitay fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Alan Tudyk.

Top regions in United States

Top regions ranked by reach for Mariska Hargitay in United States
RegionReachAffinity
California558,0750.82×
Texas492,3480.93×
Florida394,8840.94×
New York384,3451.11×
Pennsylvania256,3551.23×
Ohio224,8701.18×
Illinois212,9021.03×
North Carolina199,1131.07×
Georgia185,9460.98×
Michigan179,7801.11×
New Jersey171,4311.09×
Virginia156,5681.04×
Tennessee141,7271.14×
Indiana130,2321.15×
Arizona128,9211.02×
Massachusetts124,0591.02×
Missouri113,2131.13×
South Carolina110,8561.19×
Maryland105,6640.99×
Washington105,3250.85×
Alabama104,9261.21×
Wisconsin97,8091.05×
Kentucky94,0571.21×
Minnesota88,4921×
Louisiana88,0731.1×
Colorado82,6010.85×
Oklahoma74,5551.08×
Connecticut69,1671.11×
Oregon64,0120.9×
Mississippi56,1491.1×
Iowa53,6841.05×
Arkansas53,0201.04×
Nevada52,8280.88×
Kansas49,4131.01×
Utah40,8560.74×
West Virginia34,9841.21×
New Mexico29,0150.93×
Nebraska28,8150.93×
Idaho28,4020.91×
New Hampshire25,4631.04×
Maine23,0661.04×
Rhode Island20,2961.03×
Hawaii18,9020.71×
Delaware17,6561.03×
Montana14,9120.87×
Washington, District of Columbia13,8730.75×
South Dakota11,8150.83×
North Dakota11,2120.88×
Alaska10,6330.8×
Vermont9,3540.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mariska Hargitay audience
BrandAffinityCategory
Alan Tudyk179.55×Movies & TV
Christopher Meloni252.35×Movies & TV
Matthew Gray Gubler187.71×Fashion & Accessoires
Ming-Na Wen153.89×Movies & TV
Pete Carroll81.25×Sports
Josh Duhamel59.84×Fashion & Accessoires
Lauren Graham71.64×Movies & TV
Aaron Paul75.54×Movies & TV
Anne Burrell30.34×Food & Beverages
Sophia Bush60.22×Movies & TV
Sharon Osbourne36×Movies & TV
Nathan Fillion39.64×Movies & TV
Joseph Gordon-Levitt39.45×Movies & TV
Seth Green47.56×Movies & TV
Christina Applegate28.56×Movies & TV
Ashley Benson65.68×Movies & TV
Erin Andrews49.69×Sports
Kate Upton39.48×Fashion & Accessoires
Kim Richards68.47×Movies & TV
Kelly Osbourne19.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mariska Hargitay audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
Risk AppetiteTHRILL2
Community OrientationOPEN1.8
ExtroversionTHRILL1.51
DIY MentalityTHRILL1.51
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Mariska Hargitay
CountryShare
United States54.5%
Canada5.6%
Italy3.6%

See Mariska Hargitay audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mariska Hargitay have in United States?

Mariska Hargitay has an estimated audience of 6,190,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Mariska Hargitay fans?

78.5% of Mariska Hargitay fans are female, 21.5% are male, with an average age of 41.8 years.

Which brands do Mariska Hargitay fans like most?

Mariska Hargitay fans show strongest brand affinity for Alan Tudyk (179.55×), Christopher Meloni (252.35×), and Matthew Gray Gubler (187.71×) over the country average.

Where do Mariska Hargitay fans live in United States?

Mariska Hargitay fans in United States are most concentrated in California (reach 558,075), Texas (reach 492,348), and Florida (reach 394,884). These three regions account for the largest share of the active audience.

What other brands do Mariska Hargitay fans also like?

Beyond Mariska Hargitay itself, the audience over-indexes on Christopher Meloni (252.35×), Matthew Gray Gubler (187.71×), Ming-Na Wen (153.89×), and Pete Carroll (81.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mariska Hargitay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.