Rascasse Audience Intelligence

Mariska Hargitay Audience in United States

A data profile of the people who buy, follow and care about Mariska Hargitay in United States — modelled from more than twelve digital signal sources. Mariska Hargitay has an estimated audience of 5,987,456 people in United States.

#184among Actor Actress or TV Star in United States#521among Person in United States#532in Movies & TV

The average Mariska Hargitay fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alan Tudyk, Christopher Meloni, Ming-Na Wen, with strongest over-indexing on Alan Tudyk (179.55× the country average).

Demographically, the Mariska Hargitay audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mariska Hargitay fan in United States is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Alan Tudyk.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariska Hargitay profile in United States.

Audience size
6M
in United States
Gender
78.5%♀
21.5% male
Age
41.8
average years
Country rank
#5719
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariska Hargitay fans

78.5% are female, 21.5% are male, average age 41.8.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for Mariska Hargitay audience in United States
MetricValue
Female78.5%
Male21.5%
Average age41.8
Estimated audience size5,987,456
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Mariska Hargitay audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

53.6%

of the worldwide Mariska Hargitay audience comes from United States.

Worldwide audience distribution share by country for Mariska Hargitay
CountryShare
United States53.6%
Canada5.8%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariska Hargitay audience in United States is strongest.

Fig. 05

Top regions by affinity

Mariska Hargitay fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.25×
02West Virginia~40K1.23×
03Pennsylvania~200K1.18×
04Kentucky~90K1.18×
05Connecticut~70K1.18×
06Ohio~200K1.14×
07New Jersey~200K1.13×
08Missouri~100K1.12×
09Tennessee~100K1.11×
10Alabama~100K1.11×
11South Carolina~100K1.10×
12Indiana~100K1.09×
13Oklahoma~70K1.09×
14Louisiana~90K1.08×
15Maine~20K1.08×
16Mississippi~50K1.07×
17Rhode Island~20K1.07×
18Massachusetts~100K1.06×
19New Hampshire~30K1.06×
20Delaware~20K1.06×
21Iowa~50K1.05×
22Michigan~200K1.04×
23Arkansas~50K1.04×
24North Carolina~200K1.03×
25Wisconsin~100K1.03×
26Minnesota~90K1.02×
27Illinois~200K1.01×
28Kansas~50K1.00×
29Virginia~100K0.99×
30Maryland~100K0.99×
31Arizona~100K0.97×
32Nebraska~30K0.96×
33North Dakota~10K0.95×
34Vermont~10K0.95×
35Oregon~70K0.94×
36Georgia~200K0.93×
37New Mexico~30K0.93×
38Florida~400K0.90×
39Idaho~30K0.90×
40Montana~20K0.90×
41Nevada~50K0.89×
42South Dakota~10K0.89×
43Colorado~90K0.88×
44Texas~500K0.87×
45Washington~100K0.86×
46Alaska~10K0.85×
47Washington, District of Columbia~20K0.83×
48California~500K0.80×
49Utah~40K0.75×
50Hawaii~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Mariska Hargitay, United States
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariska Hargitay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariska Hargitay audience
#·InterestCategoryAffinity×
01Christopher MeloniMovies & TV252.35×
02Matthew Gray GublerFashion & Accessoires187.71×
03Alan TudykMovies & TV179.55×
04Ming-Na WenMovies & TV153.89×
05Pete CarrollSports81.25×
06Aaron PaulMovies & TV75.54×
07Lauren GrahamMovies & TV71.64×
08Kim RichardsMovies & TV68.47×
09Ashley BensonMovies & TV65.68×
10Sophia BushMovies & TV60.22×
11Josh DuhamelFashion & Accessoires59.84×
12Erin AndrewsSports49.69×
13Seth GreenMovies & TV47.56×
14Nathan FillionMovies & TV39.64×
15Kate UptonFashion & Accessoires39.48×
16Joseph Gordon-LevittMovies & TV39.45×
17Sharon OsbourneMovies & TV36.00×
18Lamar OdomSports31.81×
19Christina ApplegateMovies & TV28.56×
20Kelly OsbourneMusic & Radio19.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariska Hargitay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariska Hargitay audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.95×
Community OrientationOPEN1.52×
ExtroversionTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariska Hargitay audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
SustainabilityBALANCE1.05×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariska Hargitay have in United States?

Mariska Hargitay has an estimated audience of 5,987,456 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mariska Hargitay fans?

78.5% of Mariska Hargitay fans are female, 21.5% are male, with an average age of 41.8 years.

03

Which brands do Mariska Hargitay fans like most?

Mariska Hargitay fans show strongest brand affinity for Alan Tudyk (179.55×), Christopher Meloni (252.35×), and Ming-Na Wen (153.89×) over the country average.

04

Where do Mariska Hargitay fans live in United States?

Mariska Hargitay fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mariska Hargitay fans also like?

Beyond Mariska Hargitay itself, the audience over-indexes on Christopher Meloni (252.35×), Ming-Na Wen (153.89×), Matthew Gray Gubler (187.71×), and Pete Carroll (81.25×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mariska Hargitay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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