Rascasse Audience Intelligence

Mariska Hargitay Audience in Germany

A data profile of the people who buy, follow and care about Mariska Hargitay in Germany — modelled from more than twelve digital signal sources. Mariska Hargitay has an estimated audience of 277,119 people in Germany.

#1284among Actor Actress or TV Star in Germany#3948among Person in Germany#3112in Movies & TV

The average Mariska Hargitay fan in Germany is 30.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Kat Dennings, Dylan O'Brien, Shemar Moore, with strongest over-indexing on Kat Dennings (475.66× the country average).

Demographically, the Mariska Hargitay audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mariska Hargitay fan in Germany is balanced, around 30.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kat Dennings.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariska Hargitay profile in Germany.

Audience size
277K
in Germany
Gender
47.2%♀
52.8% male
Age
30.2
average years
Country rank
#18381
Person in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariska Hargitay fans

47.2% are female, 52.8% are male, average age 30.2.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Mariska Hargitay audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age30.2
Estimated audience size277,119
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Mariska Hargitay audience in Germany
Age bracketShare%
16-1958%
20-298%
30-3910%
40-4910%
50+13%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Mariska Hargitay audience comes from Germany.

Worldwide audience distribution share by country for Mariska Hargitay
CountryShare
United States53.6%
Canada5.8%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariska Hargitay audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mariska Hargitay fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.21×
02Saarland~4K1.16×
03Thüringen~8K1.12×
04Rheinland-Pfalz~20K1.07×
05Schleswig-Holstein~10K1.07×
06Nordrhein-Westfalen~70K1.06×
07Mecklenburg-Vorpommern~6K1.06×
08Brandenburg~9K1.04×
09Niedersachsen~30K1.03×
10Berlin~10K1.03×
11Bremen~2K1.00×
12Sachsen~10K0.91×
13Hessen~20K0.89×
14Hamburg~6K0.88×
15Bayern~40K0.84×
16Baden-Württemberg~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Mariska Hargitay, Germany
0.68×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariska Hargitay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariska Hargitay audience
#·InterestCategoryAffinity×
01Rob McElhenneyMovies & TV480.60×
02Kat DenningsMovies & TV475.66×
03Bradley WhitfordMovies & TV324.30×
04Ming-Na WenMovies & TV276.11×
05Christopher MeloniMovies & TV259.58×
06Kirsten VangsnessMovies & TV253.14×
07Ladies European TourSports248.70×
08Shemar MooreMovies & TV241.69×
09World Golf ChampionshipsSports232.90×
10Garbage (band)Music & Radio223.18×
11Dylan O'BrienMovies & TV161.22×
12Lucy BoyntonMovies & TV136.51×
13Alan TudykMovies & TV131.17×
14CSI (franchise)Movies & TV118.04×
15Alanis MorissetteMusic & Radio103.93×
16Mark HarmonMovies & TV78.64×
1724 (TV series)Movies & TV55.82×
18Person of Interest (TV series)Movies & TV55.12×
19The RookieMovies & TV21.17×
20ImmoScout24Home & Garden20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariska Hargitay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariska Hargitay audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN8.74×
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariska Hargitay audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.07×
ExtroversionTHRILL1.15×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariska Hargitay have in Germany?

Mariska Hargitay has an estimated audience of 277,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mariska Hargitay fans?

47.2% of Mariska Hargitay fans are female, 52.8% are male, with an average age of 30.2 years.

03

Which brands do Mariska Hargitay fans like most?

Mariska Hargitay fans show strongest brand affinity for Kat Dennings (475.66×), Dylan O'Brien (161.22×), and Shemar Moore (241.69×) over the country average.

04

Where do Mariska Hargitay fans live in Germany?

Mariska Hargitay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mariska Hargitay fans also like?

Beyond Mariska Hargitay itself, the audience over-indexes on Dylan O'Brien (161.22×), Shemar Moore (241.69×), Rob McElhenney (480.6×), and Christopher Meloni (259.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Mariska Hargitay audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mariska Hargitay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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