Mariska Hargitay Audience in Germany
Mariska Hargitay has an estimated audience of 283,633 people in Germany. 47.2% are female, 52.8% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Kat Dennings, Shemar Moore, Rob McElhenney, Christopher Meloni, Ming-Na Wen.
The average Mariska Hargitay fan in Germany is 30.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Kat Dennings, Shemar Moore, Rob McElhenney, with strongest over-indexing on Kat Dennings (475.66× the country average). Demographically, the Mariska Hargitay audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mariska Hargitay fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 30.2 |
| Estimated audience size | 283,633 |
Audience persona
The typical Mariska Hargitay fan in Germany is balanced, around 30.2 years old, with strong Need for Security tendencies and a notable affinity for Kat Dennings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,720 | 1.11× |
| Bayern | 38,705 | 0.85× |
| Niedersachsen | 29,161 | 1.06× |
| Baden-Württemberg | 20,152 | 0.52× |
| Hessen | 19,396 | 0.9× |
| Rheinland-Pfalz | 15,566 | 1.1× |
| Berlin | 13,018 | 1.03× |
| Sachsen | 12,874 | 0.93× |
| Schleswig-Holstein | 10,720 | 1.05× |
| Brandenburg | 9,390 | 1.07× |
| Sachsen-Anhalt | 8,744 | 1.19× |
| Thüringen | 8,376 | 1.16× |
| Mecklenburg-Vorpommern | 5,734 | 1.06× |
| Hamburg | 5,523 | 0.86× |
| Saarland | 4,052 | 1.16× |
| Bremen | 2,346 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kat Dennings | 475.66× | Movies & TV |
| Shemar Moore | 241.69× | Movies & TV |
| Rob McElhenney | 480.6× | Movies & TV |
| Christopher Meloni | 259.58× | Movies & TV |
| Ming-Na Wen | 276.11× | Movies & TV |
| Dylan O'Brien | 161.22× | Movies & TV |
| Bradley Whitford | 324.3× | Movies & TV |
| Kirsten Vangsness | 253.14× | Movies & TV |
| ImmoScout24 | 20× | Home & Garden |
| Alan Tudyk | 131.17× | Movies & TV |
| Alanis Morissette | 103.93× | Music & Radio |
| Garbage (band) | 223.18× | Music & Radio |
| Mark Harmon | 78.64× | Movies & TV |
| World Golf Championships | 232.9× | Sports |
| The Rookie | 21.17× | Movies & TV |
| Ladies European Tour | 248.7× | Sports |
| CSI (franchise) | 118.04× | Movies & TV |
| Person of Interest (TV series) | 55.12× | Movies & TV |
| 24 (TV series) | 55.82× | Movies & TV |
| Ubereats | 37.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Tradition | CONSERVATISM | 1.39 |
| Risk Appetite | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
| Price Sensitivity | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.5% |
| Canada | 5.6% |
| Italy | 3.6% |
See Mariska Hargitay audiences in other countries
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Frequently asked questions
How many fans does Mariska Hargitay have in Germany?
Mariska Hargitay has an estimated audience of 283,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mariska Hargitay fans?
47.2% of Mariska Hargitay fans are female, 52.8% are male, with an average age of 30.2 years.
Which brands do Mariska Hargitay fans like most?
Mariska Hargitay fans show strongest brand affinity for Kat Dennings (475.66×), Shemar Moore (241.69×), and Rob McElhenney (480.6×) over the country average.
Where do Mariska Hargitay fans live in Germany?
Mariska Hargitay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,720), Bayern (reach 38,705), and Niedersachsen (reach 29,161). These three regions account for the largest share of the active audience.
What other brands do Mariska Hargitay fans also like?
Beyond Mariska Hargitay itself, the audience over-indexes on Shemar Moore (241.69×), Rob McElhenney (480.6×), Christopher Meloni (259.58×), and Ming-Na Wen (276.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mariska Hargitay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.