ImmoScout24 Audience in Germany
ImmoScout24 has an estimated audience of 14,466,670 people in Germany. 57.7% are female, 42.3% are male, average age 43.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: ImmobilienScout24, Immobilien, Immowelt, Khruangbin, Oikotie Asunnot.
The average ImmoScout24 fan in Germany is 43.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include ImmobilienScout24, Immobilien, Immowelt, with strongest over-indexing on ImmobilienScout24 (40.22× the country average). Demographically, the ImmoScout24 audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of ImmoScout24 fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.4 |
| Estimated audience size | 14,466,670 |
Audience persona
The typical ImmoScout24 fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for ImmobilienScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 4,865,540 | 2.46× |
| Bayern | 4,013,086 | 1.73× |
| Nordrhein-Westfalen | 2,621,037 | 0.83× |
| Hessen | 1,835,898 | 1.67× |
| Rheinland-Pfalz | 1,202,952 | 1.66× |
| Niedersachsen | 993,865 | 0.71× |
| Berlin | 609,933 | 0.94× |
| Schleswig-Holstein | 466,299 | 0.9× |
| Sachsen | 464,918 | 0.66× |
| Brandenburg | 378,302 | 0.84× |
| Hamburg | 276,943 | 0.85× |
| Sachsen-Anhalt | 195,519 | 0.52× |
| Thüringen | 164,655 | 0.45× |
| Mecklenburg-Vorpommern | 162,824 | 0.59× |
| Bremen | 87,966 | 0.71× |
| Saarland | 87,759 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ImmobilienScout24 | 40.22× | Home & Garden |
| Immobilien | 29.7× | Business & Career |
| Immowelt | 23.29× | Home & Garden |
| Khruangbin | 192.16× | Music & Radio |
| Oikotie Asunnot | 329× | Home & Garden |
| Fatih Terim | 118.88× | Sports |
| St. Vincent (musician) | 70.84× | Music & Radio |
| FHA insured loan | 174.83× | Business & Career |
| The Mystery Lights | 192.16× | Music & Radio |
| Red Beard | 71.97× | Movies & TV |
| Froth | 192.16× | Music & Radio |
| D-Link | 85.6× | Technology & Electronics |
| Corona (band) | 15.55× | Music & Radio |
| GHOSTWOMAN | 192.16× | Music & Radio |
| Drugdealer | 192.16× | Music & Radio |
| Sun Room | 192.16× | Music & Radio |
| Mortgage bank | 58× | Business & Career |
| Eminevim | 86.58× | Cars & Mobility |
| Allah-Las | 192.16× | Music & Radio |
| Home-improvement center | 5.22× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.25 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.3% |
| Switzerland | 12.6% |
| Austria | 2.0% |
See ImmoScout24 audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does ImmoScout24 have in Germany?
ImmoScout24 has an estimated audience of 14,466,670 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of ImmoScout24 fans?
57.7% of ImmoScout24 fans are female, 42.3% are male, with an average age of 43.4 years.
Which brands do ImmoScout24 fans like most?
ImmoScout24 fans show strongest brand affinity for ImmobilienScout24 (40.22×), Immobilien (29.7×), and Immowelt (23.29×) over the country average.
Where do ImmoScout24 fans live in Germany?
ImmoScout24 fans in Germany are most concentrated in Baden-Württemberg (reach 4,865,540), Bayern (reach 4,013,086), and Nordrhein-Westfalen (reach 2,621,037). These three regions account for the largest share of the active audience.
What other brands do ImmoScout24 fans also like?
Beyond ImmoScout24 itself, the audience over-indexes on Immobilien (29.7×), Immowelt (23.29×), Khruangbin (192.16×), and Oikotie Asunnot (329×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ImmoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.