Rascasse Audience Intelligence

ImmoScout24 Audience in Germany

A data profile of the people who buy, follow and care about ImmoScout24 in Germany — modelled from more than twelve digital signal sources. ImmoScout24 has an estimated audience of 14,318,844 people in Germany.

#11among Website / Newspaper / Magazine in Germany#10in Home & Garden

The average ImmoScout24 fan in Germany is 43.4 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include ImmobilienScout24, Immobilien, Immowelt, with strongest over-indexing on ImmobilienScout24 (40.22× the country average).

Demographically, the ImmoScout24 audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ImmoScout24 fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for ImmobilienScout24.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ImmoScout24 profile in Germany.

Audience size
14.3M
in Germany
Gender
57.7%♀
42.3% male
Age
43.4
average years
Country rank
#151
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ImmoScout24

57.7% are female, 42.3% are male, average age 43.4.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for ImmoScout24 audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age43.4
Estimated audience size14,318,844
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the ImmoScout24 audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

77.6%

of the worldwide ImmoScout24 audience comes from Germany.

Worldwide audience distribution share by country for ImmoScout24
CountryShare
Germany77.6%
Switzerland13.2%
Austria2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ImmoScout24 audience in Germany is strongest.

Fig. 05

Top regions by affinity

ImmoScout24 fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~5M2.46×
02Rheinland-Pfalz~1.5M1.76×
03Hessen~2M1.69×
04Bayern~4M1.66×
05Berlin~600K0.89×
06Schleswig-Holstein~500K0.88×
07Brandenburg~400K0.84×
08Nordrhein-Westfalen~2.5M0.83×
09Hamburg~300K0.82×
10Niedersachsen~1M0.71×
11Bremen~90K0.71×
12Sachsen~500K0.65×
13Mecklenburg-Vorpommern~200K0.61×
14Sachsen-Anhalt~200K0.55×
15Saarland~90K0.52×
16Thüringen~200K0.45×
Fig. 06

Affinity by region

Affinity by region — ImmoScout24, Germany
0.45×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ImmoScout24 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ImmoScout24 audience
#·InterestCategoryAffinity×
01Oikotie AsunnotHome & Garden329.00×
02KhruangbinMusic & Radio192.16×
03The Mystery LightsMusic & Radio192.16×
04FrothMusic & Radio192.16×
05GHOSTWOMANMusic & Radio192.16×
06Sun RoomMusic & Radio192.16×
07DrugdealerMusic & Radio192.16×
08Allah-LasMusic & Radio192.16×
09FHA insured loanBusiness & Career174.83×
10Fatih TerimSports118.88×
11EminevimCars & Mobility86.58×
12D-LinkTechnology & Electronics85.60×
13Red BeardMovies & TV71.97×
14St. Vincent (musician)Music & Radio70.84×
15Mortgage bankBusiness & Career58.00×
16ImmobilienScout24Home & Garden40.22×
17ImmobilienBusiness & Career29.70×
18ImmoweltHome & Garden23.29×
19Design–buildBusiness & Career20.15×
20Home-improvement centerHome & Garden5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ImmoScout24 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ImmoScout24 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.47×
Luxury OrientationPREMIUM1.46×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ImmoScout24 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
SpiritualityBALANCE0.57×
PatriotismCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ImmoScout24 have in Germany?

ImmoScout24 has an estimated audience of 14,318,844 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of ImmoScout24 fans?

57.7% of ImmoScout24 fans are female, 42.3% are male, with an average age of 43.4 years.

03

Which brands do ImmoScout24 fans like most?

ImmoScout24 fans show strongest brand affinity for ImmobilienScout24 (40.22×), Immobilien (29.7×), and Immowelt (23.29×) over the country average.

04

Where do ImmoScout24 fans live in Germany?

ImmoScout24 fans in Germany are most concentrated in Baden-Württemberg (reach ~5M), Bayern (reach ~4M), and Nordrhein-Westfalen (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do ImmoScout24 fans also like?

Beyond ImmoScout24 itself, the audience over-indexes on Immobilien (29.7×), Immowelt (23.29×), Khruangbin (192.16×), and Oikotie Asunnot (329×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See ImmoScout24 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ImmoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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