Design–build Audience in Germany
Design–build has an estimated audience of 331,623 people in Germany. 41.3% are female, 58.7% are male, average age 39.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Dog breed, Hypertext, 3D printing, Kurt Weill, Progressive rock.
The average Design–build fan in Germany is 39.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Dog breed, Hypertext, 3D printing, with strongest over-indexing on Dog breed (4.58× the country average). Demographically, the Design–build audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Design–build fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.5 |
| Estimated audience size | 331,623 |
Audience persona
The typical Design–build fan in Germany is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 23,641 | 0.44× |
| Nordrhein-Westfalen | 20,123 | 0.28× |
| Baden-Württemberg | 18,837 | 0.42× |
| Hessen | 14,803 | 0.59× |
| Sachsen-Anhalt | 12,874 | 1.5× |
| Rheinland-Pfalz | 12,712 | 0.77× |
| Thüringen | 12,491 | 1.48× |
| Niedersachsen | 12,154 | 0.38× |
| Brandenburg | 11,423 | 1.11× |
| Bremen | 10,196 | 3.6× |
| Mecklenburg-Vorpommern | 10,162 | 1.6× |
| Schleswig-Holstein | 9,941 | 0.83× |
| Sachsen | 9,618 | 0.59× |
| Berlin | 8,132 | 0.55× |
| Hamburg | 6,541 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.58× | Pets & Animals |
| Hypertext | 7.92× | Technology & Electronics |
| 3D printing | 4.76× | Technology & Electronics |
| Kurt Weill | 20× | Music & Radio |
| Progressive rock | 3.21× | Music & Radio |
| Gil Ofarim | 1.98× | Music & Radio |
| Israel | 2.62× | Travel & Leisure |
| Cachorro | 4.19× | Pets & Animals |
| CAC 40 | 1.66× | Business & Career |
| Hotel Vier Jahreszeiten Kempinski | 20× | Travel & Leisure |
| Public speaking | 6.03× | Politics & Society |
| Peschici | 11.37× | Travel & Leisure |
| Commercial mortgage | 1.99× | Business & Career |
| Stradivarius | 1.57× | Shopping |
| Emirdağ | 9.94× | Travel & Leisure |
| Natural rubber | 2.13× | Cars & Mobility |
| Lapierre Bikes | 11.54× | Sports |
| Leverage (TV series) | 5.25× | Movies & TV |
| Gloria | 3.96× | Music & Radio |
| Building insulation | 3.28× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 4.87 |
| Individualism | JOY | 2.84 |
| Sports Activity | POWER | 2.34 |
| Career Orientation | POWER | 2.2 |
| Sustainability | BALANCE | 2 |
| Design Affinity | PREMIUM | 1.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Thailand | 7.9% |
| United Kingdom | 7.0% |
See Design–build audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Design–build have in Germany?
Design–build has an estimated audience of 331,623 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Design–build fans?
41.3% of Design–build fans are female, 58.7% are male, with an average age of 39.5 years.
Which brands do Design–build fans like most?
Design–build fans show strongest brand affinity for Dog breed (4.58×), Hypertext (7.92×), and 3D printing (4.76×) over the country average.
Where do Design–build fans live in Germany?
Design–build fans in Germany are most concentrated in Bayern (reach 23,641), Nordrhein-Westfalen (reach 20,123), and Baden-Württemberg (reach 18,837). These three regions account for the largest share of the active audience.
What other brands do Design–build fans also like?
Beyond Design–build itself, the audience over-indexes on Hypertext (7.92×), 3D printing (4.76×), Kurt Weill (20×), and Progressive rock (3.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Design–build. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.