Design–build Audience in Germany

Demographics of Design–build fans

Audience persona

The typical Design–build fan in Germany is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Castorama.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Design–build audiences in other countries

• Design–build — United States
• Design–build — United Kingdom
• Design–build — France
• Design–build — Italy
• Design–build — Spain
• Design–build — Brazil
• Design–build — Japan
• Design–build — South Korea
• Design–build — India

More Business & Career audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Design–build have in Germany?

Design–build has an estimated audience of 331,623 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Design–build fans?

41.3% of Design–build fans are female, 58.7% are male, with an average age of 39.5 years.

Which brands do Design–build fans like most?

Design–build fans show strongest brand affinity for Castorama (90×), ImmoScout24 (10.33×), and Superman (9.11×) over the country average.

Where do Design–build fans live in Germany?

Design–build fans in Germany are most concentrated in Bayern (reach 23,641), Nordrhein-Westfalen (reach 20,123), and Baden-Württemberg (reach 18,837). These three regions account for the largest share of the active audience.

What other brands do Design–build fans also like?

Beyond Design–build itself, the audience over-indexes on ImmoScout24 (10.33×), Superman (9.11×), Australian Open (20×), and Outerwear (13.52×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Design–build. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.