Rascasse Audience Intelligence

Design–build Audience in Germany

A data profile of the people who buy, follow and care about Design–build in Germany — modelled from more than twelve digital signal sources. Design–build has an estimated audience of 331,623 people in Germany.

#5847among Topic in Germany#1110in Business & Career

The average Design–build fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include ImmoScout24, Castorama, Alexander Zverev, with strongest over-indexing on ImmoScout24 (20.15× the country average).

Demographically, the Design–build audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Design–build fan in Germany is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for ImmoScout24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Design–build profile in Germany.

Audience size
332K
in Germany
Gender
41.3%♀
58.7% male
Age
39.5
average years
Country rank
#16142
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Design–build fans

41.3% are female, 58.7% are male, average age 39.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Design–build audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age39.5
Estimated audience size331,623
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Design–build audience in Germany
Age bracketShare%
16-1923%
20-2914%
30-3918%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Design–build audience comes from Germany.

Worldwide audience distribution share by country for Design–build
CountryShare
United States21.7%
Thailand7.9%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Design–build audience in Germany is strongest.

Fig. 05

Top regions by affinity

Design–build fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.46×
02Mecklenburg-Vorpommern~7K1.11×
03Sachsen-Anhalt~9K1.09×
04Thüringen~9K1.08×
05Brandenburg~10K1.02×
06Hamburg~7K0.98×
07Schleswig-Holstein~10K0.97×
08Rheinland-Pfalz~20K0.95×
09Sachsen~20K0.93×
10Berlin~10K0.91×
11Niedersachsen~30K0.88×
12Hessen~20K0.88×
13Baden-Württemberg~40K0.84×
14Bayern~40K0.81×
15Nordrhein-Westfalen~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Design–build, Germany
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Design–build audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Design–build audience
#·InterestCategoryAffinity×
01CastoramaShopping60.96×
02Grigor DimitrovSports47.15×
03Stan WawrinkaSports24.12×
04ImmoScout24Home & Garden20.15×
05Australian OpenSports20.00×
06James FrancoMovies & TV20.00×
07JanitorHome & Garden19.62×
08Frieze Art FairArts & Culture17.89×
09Rosario DawsonMovies & TV17.56×
10Rafael NadalSports17.49×
11US Open (tennis)Sports16.89×
12Werner HerzogMovies & TV12.83×
13Jennifer Love HewittMovies & TV11.33×
14OuterwearFashion & Accessoires11.20×
15Alexander ZverevSports10.90×
16Jimmy KimmelMovies & TV9.95×
17Construction engineeringBusiness & Career8.52×
18Civil engineeringBusiness & Career7.76×
19Boris BeckerSports6.52×
20CanadaTravel & Leisure3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Design–build audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Design–build audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN4.21×
Quality AwarenessPREMIUM2.18×
IndividualismJOY1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Design–build audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Design–build have in Germany?

Design–build has an estimated audience of 331,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Design–build fans?

41.3% of Design–build fans are female, 58.7% are male, with an average age of 39.5 years.

03

Which brands do Design–build fans like most?

Design–build fans show strongest brand affinity for ImmoScout24 (20.15×), Castorama (60.96×), and Alexander Zverev (10.9×) over the country average.

04

Where do Design–build fans live in Germany?

Design–build fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Design–build fans also like?

Beyond Design–build itself, the audience over-indexes on Castorama (60.96×), Alexander Zverev (10.9×), Australian Open (20×), and US Open (tennis) (16.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Design–build audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Design–build. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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