Rascasse Audience Intelligence

Frieze Art Fair Audience in Germany

A data profile of the people who buy, follow and care about Frieze Art Fair in Germany — modelled from more than twelve digital signal sources. Frieze Art Fair has an estimated audience of 297,892 people in Germany.

#28among Museum in Germany#1651among POI in Germany#193in Arts & Culture

The average Frieze Art Fair fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phillips (auctioneers), Gagosian Gallery, Tate Modern, with strongest over-indexing on Phillips (auctioneers) (89.94× the country average).

Demographically, the Frieze Art Fair audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frieze Art Fair fan in Germany is more female, around 34.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Phillips (auctioneers).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frieze Art Fair profile in Germany.

Audience size
298K
in Germany
Gender
62.4%♀
37.6% male
Age
34.6
average years
Country rank
#17429
POI in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frieze Art Fair fans

62.4% are female, 37.6% are male, average age 34.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Frieze Art Fair audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age34.6
Estimated audience size297,892
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Frieze Art Fair audience in Germany
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Frieze Art Fair audience comes from Germany.

Worldwide audience distribution share by country for Frieze Art Fair
CountryShare
China20.4%
United States16.8%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frieze Art Fair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frieze Art Fair fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.59×
02Saarland~5K1.46×
03Berlin~20K1.43×
04Mecklenburg-Vorpommern~6K1.05×
05Sachsen-Anhalt~8K1.02×
06Thüringen~8K1.02×
07Brandenburg~9K1.00×
08Hamburg~7K0.99×
09Schleswig-Holstein~10K0.94×
10Rheinland-Pfalz~10K0.90×
11Sachsen~10K0.88×
12Niedersachsen~20K0.80×
13Hessen~20K0.80×
14Baden-Württemberg~30K0.76×
15Bayern~30K0.72×
16Nordrhein-Westfalen~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Frieze Art Fair, Germany
0.68×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frieze Art Fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frieze Art Fair audience
#·InterestCategoryAffinity×
01Serpentine GalleriesArts & Culture187.91×
02Hauser & WirthArts & Culture169.23×
03David Zwirner GalleryArts & Culture158.33×
04Gagosian GalleryArts & Culture134.65×
05Damien HirstArts & Culture123.66×
06ArtnetArts & Culture115.02×
07Whitney Museum of American ArtArts & Culture113.94×
08Phillips (auctioneers)Shopping89.94×
09ArtsyArts & Culture83.15×
10David HockneyArts & Culture82.36×
11Solomon R. Guggenheim MuseumArts & Culture80.59×
12Tate ModernArts & Culture77.36×
13Metropolitan Museum of ArtArts & Culture70.28×
14Jackson PollockArts & Culture67.50×
15Southbank CentreTravel & Leisure66.33×
16Art BaselArts & Culture63.71×
17Saatchi GalleryArts & Culture62.23×
18Christie'sBusiness & Career61.32×
19Art CollectingArts & Culture25.22×
20Art exhibitionArts & Culture12.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frieze Art Fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frieze Art Fair audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.50×
Design AffinityPREMIUM4.15×
IndulgenceJOY2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frieze Art Fair audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.53×
PatriotismCONSERVATISM0.80×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frieze Art Fair have in Germany?

Frieze Art Fair has an estimated audience of 297,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frieze Art Fair fans?

62.4% of Frieze Art Fair fans are female, 37.6% are male, with an average age of 34.6 years.

03

Which brands do Frieze Art Fair fans like most?

Frieze Art Fair fans show strongest brand affinity for Phillips (auctioneers) (89.94×), Gagosian Gallery (134.65×), and Tate Modern (77.36×) over the country average.

04

Where do Frieze Art Fair fans live in Germany?

Frieze Art Fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Frieze Art Fair fans also like?

Beyond Frieze Art Fair itself, the audience over-indexes on Gagosian Gallery (134.65×), Tate Modern (77.36×), Metropolitan Museum of Art (70.28×), and Hauser & Wirth (169.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Frieze Art Fair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frieze Art Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →