Art exhibition Audience in Germany
Art exhibition has an estimated audience of 5,705,268 people in Germany. 58.4% are female, 41.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Modern art, Contemporary art, Food, Clothing, Live events.
The average Art exhibition fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Modern art, Contemporary art, Food, with strongest over-indexing on Modern art (5.37× the country average). Demographically, the Art exhibition audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Art exhibition fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.2 |
| Estimated audience size | 5,705,268 |
Audience persona
The typical Art exhibition fan in Germany is more female, around 38.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Modern art.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,427,492 | 1.14× |
| Bayern | 1,014,542 | 1.11× |
| Baden-Württemberg | 1,002,657 | 1.29× |
| Niedersachsen | 635,045 | 1.15× |
| Hessen | 459,226 | 1.06× |
| Rheinland-Pfalz | 387,249 | 1.35× |
| Berlin | 245,244 | 0.96× |
| Sachsen | 240,831 | 0.86× |
| Schleswig-Holstein | 209,157 | 1.02× |
| Hamburg | 148,776 | 1.15× |
| Brandenburg | 137,444 | 0.78× |
| Thüringen | 131,415 | 0.9× |
| Sachsen-Anhalt | 113,043 | 0.76× |
| Mecklenburg-Vorpommern | 81,248 | 0.75× |
| Saarland | 57,388 | 0.82× |
| Bremen | 43,802 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Modern art | 5.37× | Arts & Culture |
| Contemporary art | 4.17× | Arts & Culture |
| Food | 1.67× | Food & Beverages |
| Clothing | 1.74× | Fashion & Accessoires |
| Live events | 1.83× | Music & Radio |
| Reading | 1.67× | Literature |
| DeviantArt | 6.41× | Internet & Social Media |
| Shopping | 1.59× | Shopping |
| Business | 1.81× | Business & Career |
| Consumer electronics | 1.64× | Technology & Electronics |
| Music | 1.55× | Business & Career |
| Sports and outdoors | 1.51× | Sports |
| Photography | 1.97× | Arts & Culture |
| DIY & Craft Ideas | 4.61× | Home & Garden |
| Online shopping | 1.51× | Shopping |
| Fitness and wellness | 1.66× | Sports |
| Family and relationships | 1.54× | Kids & Family |
| Gift shop | 3.14× | Home & Garden |
| Adventure | 2.11× | Travel & Leisure |
| Kitten | 2.67× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.2 |
| Sustainability | BALANCE | 2.13 |
| DIY Mentality | THRILL | 1.89 |
| Indulgence | JOY | 1.77 |
| Design Affinity | PREMIUM | 1.68 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 12.6% |
| China | 12.2% |
See Art exhibition audiences in other countries
More Arts & Culture audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Art exhibition have in Germany?
Art exhibition has an estimated audience of 5,705,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Art exhibition fans?
58.4% of Art exhibition fans are female, 41.6% are male, with an average age of 38.2 years.
Which brands do Art exhibition fans like most?
Art exhibition fans show strongest brand affinity for Modern art (5.37×), Contemporary art (4.17×), and Food (1.67×) over the country average.
Where do Art exhibition fans live in Germany?
Art exhibition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,427,492), Bayern (reach 1,014,542), and Baden-Württemberg (reach 1,002,657). These three regions account for the largest share of the active audience.
What other brands do Art exhibition fans also like?
Beyond Art exhibition itself, the audience over-indexes on Contemporary art (4.17×), Food (1.67×), Clothing (1.74×), and Live events (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.