Rascasse Audience Intelligence

Art exhibition Audience in Germany

A data profile of the people who buy, follow and care about Art exhibition in Germany — modelled from more than twelve digital signal sources. Art exhibition has an estimated audience of 5,705,268 people in Germany.

#26among Touchpoint in Germany#13in Arts & Culture

The average Art exhibition fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Modern art, Contemporary art, DeviantArt, with strongest over-indexing on Modern art (5.37× the country average).

Demographically, the Art exhibition audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Art exhibition fan in Germany is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Modern art.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art exhibition profile in Germany.

Audience size
5.7M
in Germany
Gender
58.4%♀
41.6% male
Age
38.2
average years
Country rank
#862
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art exhibition fans

58.4% are female, 41.6% are male, average age 38.2.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Art exhibition audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age38.2
Estimated audience size5,705,268
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Art exhibition audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Art exhibition audience comes from Germany.

Worldwide audience distribution share by country for Art exhibition
CountryShare
United States13.5%
Japan12.6%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art exhibition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art exhibition fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M1.24×
02Rheinland-Pfalz~400K1.23×
03Niedersachsen~600K1.09×
04Nordrhein-Westfalen~1.5M1.08×
05Bremen~50K1.07×
06Thüringen~200K1.06×
07Hamburg~100K1.06×
08Bayern~1M1.04×
09Berlin~300K1.02×
10Schleswig-Holstein~200K1.01×
11Hessen~400K1.00×
12Mecklenburg-Vorpommern~100K0.94×
13Saarland~70K0.94×
14Sachsen~300K0.92×
15Sachsen-Anhalt~100K0.89×
16Brandenburg~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Art exhibition, Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art exhibition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art exhibition audience
#·InterestCategoryAffinity×
01Cristal (wine)Food & Beverages11.54×
02DeviantArtInternet & Social Media6.41×
03Modern artArts & Culture5.37×
04DIY & Craft IdeasHome & Garden4.61×
05Contemporary artArts & Culture4.17×
06Gift shopHome & Garden3.14×
07AdventureTravel & Leisure2.11×
08PhotographyArts & Culture1.97×
09Live eventsMusic & Radio1.83×
10BusinessBusiness & Career1.81×
11ClothingFashion & Accessoires1.74×
12FoodFood & Beverages1.67×
13ReadingLiterature1.67×
14Fitness and wellnessSports1.66×
15Consumer electronicsTechnology & Electronics1.64×
16ShoppingShopping1.59×
17MusicBusiness & Career1.55×
18Family and relationshipsKids & Family1.54×
19Sports and outdoorsSports1.51×
20Online shoppingShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art exhibition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art exhibition audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.80×
MindfulnessBALANCE1.67×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art exhibition audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
SpiritualityBALANCE0.79×
Social Media UsageJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art exhibition have in Germany?

Art exhibition has an estimated audience of 5,705,268 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Art exhibition fans?

58.4% of Art exhibition fans are female, 41.6% are male, with an average age of 38.2 years.

03

Which brands do Art exhibition fans like most?

Art exhibition fans show strongest brand affinity for Modern art (5.37×), Contemporary art (4.17×), and DeviantArt (6.41×) over the country average.

04

Where do Art exhibition fans live in Germany?

Art exhibition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Art exhibition fans also like?

Beyond Art exhibition itself, the audience over-indexes on Contemporary art (4.17×), DeviantArt (6.41×), Food (1.67×), and Clothing (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Art exhibition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →