DIY & Craft Ideas Audience in Germany
DIY & Craft Ideas has an estimated audience of 3,315,585 people in Germany. 70.2% are female, 29.8% are male, average age 37.7. Top regions: Baden-Württemberg, Niedersachsen, Bayern. Top brand affinities: Progressive rock, Cockpit, De Buyer, Product design, Justice.
The average DIY & Craft Ideas fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Niedersachsen, Bayern. Top brand affinities include Progressive rock, Cockpit, De Buyer, with strongest over-indexing on Progressive rock (4.77× the country average). Demographically, the DIY & Craft Ideas audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of DIY & Craft Ideas fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 37.7 |
| Estimated audience size | 3,315,585 |
Audience persona
The typical DIY & Craft Ideas fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 260,355 | 0.58× |
| Niedersachsen | 258,969 | 0.8× |
| Bayern | 251,870 | 0.47× |
| Nordrhein-Westfalen | 245,019 | 0.34× |
| Sachsen | 184,453 | 1.13× |
| Schleswig-Holstein | 181,553 | 1.52× |
| Hessen | 177,934 | 0.7× |
| Berlin | 158,833 | 1.07× |
| Thüringen | 152,094 | 1.8× |
| Sachsen-Anhalt | 147,713 | 1.72× |
| Rheinland-Pfalz | 141,320 | 0.85× |
| Brandenburg | 91,271 | 0.89× |
| Hamburg | 66,372 | 0.89× |
| Mecklenburg-Vorpommern | 43,305 | 0.68× |
| Saarland | 43,049 | 1.06× |
| Bremen | 42,246 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.77× | Music & Radio |
| Cockpit | 15.24× | Travel & Leisure |
| De Buyer | 20.36× | Home & Garden |
| Product design | 1.74× | Business & Career |
| Justice | 3.64× | Politics & Society |
| Ipekyol | 3.66× | Shopping |
| Buying a House | 5.4× | Home & Garden |
| Handmade Gifts | 1.74× | Kids & Family |
| Natural rubber | 1.86× | Cars & Mobility |
| Icon (magazine) | 1.9× | Arts & Culture |
| Ennis, Texas | 17.67× | Travel & Leisure |
| Mechanic | 1.55× | Cars & Mobility |
| Information sensitivity | 3.45× | Technology & Electronics |
| Eminönü | 11.33× | Travel & Leisure |
| Nurse education | 1.58× | Kids & Family |
| MS Mode | 4.35× | Fashion & Accessoires |
| Gloria | 2.93× | Music & Radio |
| Indigenous Australian art | 3.34× | Arts & Culture |
| Karaman | 4.75× | Sports |
| Picnic | 2.04× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.04 |
| DIY Mentality | THRILL | 1.63 |
| Creativity | OPEN | 1.6 |
| Urban Lifestyle | OPEN | 1.6 |
| Mindfulness | BALANCE | 1.29 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Germany | 8.8% |
| Japan | 7.9% |
See DIY & Craft Ideas audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DIY & Craft Ideas have in Germany?
DIY & Craft Ideas has an estimated audience of 3,315,585 people in Germany, concentrated in Baden-Württemberg and Niedersachsen.
What is the gender split and age of DIY & Craft Ideas fans?
70.2% of DIY & Craft Ideas fans are female, 29.8% are male, with an average age of 37.7 years.
Which brands do DIY & Craft Ideas fans like most?
DIY & Craft Ideas fans show strongest brand affinity for Progressive rock (4.77×), Cockpit (15.24×), and De Buyer (20.36×) over the country average.
Where do DIY & Craft Ideas fans live in Germany?
DIY & Craft Ideas fans in Germany are most concentrated in Baden-Württemberg (reach 260,355), Niedersachsen (reach 258,969), and Bayern (reach 251,870). These three regions account for the largest share of the active audience.
What other brands do DIY & Craft Ideas fans also like?
Beyond DIY & Craft Ideas itself, the audience over-indexes on Cockpit (15.24×), De Buyer (20.36×), Product design (1.74×), and Justice (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DIY & Craft Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.