Rascasse Audience Intelligence

DIY & Craft Ideas Audience in Germany

A data profile of the people who buy, follow and care about DIY & Craft Ideas in Germany — modelled from more than twelve digital signal sources. DIY & Craft Ideas has an estimated audience of 3,315,585 people in Germany.

#1149among Topic in Germany#152in Home & Garden

The average DIY & Craft Ideas fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Etsy, Do it yourself (DIY), Novak Djokovic, with strongest over-indexing on Etsy (9.44× the country average).

Demographically, the DIY & Craft Ideas audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DIY & Craft Ideas fan in Germany is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Etsy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIY & Craft Ideas profile in Germany.

Audience size
3.3M
in Germany
Gender
70.2%♀
29.8% male
Age
37.7
average years
Country rank
#1874
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DIY & Craft Ideas fans

70.2% are female, 29.8% are male, average age 37.7.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for DIY & Craft Ideas audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age37.7
Estimated audience size3,315,585
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the DIY & Craft Ideas audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

8.8%

of the worldwide DIY & Craft Ideas audience comes from Germany.

Worldwide audience distribution share by country for DIY & Craft Ideas
CountryShare
United States17.7%
Germany8.8%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIY & Craft Ideas audience in Germany is strongest.

Fig. 05

Top regions by affinity

DIY & Craft Ideas fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~90K1.05×
02Schleswig-Holstein~100K1.04×
03Sachsen-Anhalt~90K1.04×
04Sachsen~200K1.01×
05Bremen~30K1.01×
06Berlin~100K1.00×
07Brandenburg~100K1.00×
08Saarland~40K1.00×
09Rheinland-Pfalz~200K0.99×
10Hamburg~70K0.99×
11Mecklenburg-Vorpommern~60K0.99×
12Niedersachsen~300K0.98×
13Hessen~200K0.97×
14Baden-Württemberg~400K0.95×
15Bayern~500K0.94×
16Nordrhein-Westfalen~700K0.93×
Fig. 06

Affinity by region

Affinity by region — DIY & Craft Ideas, Germany
0.93×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIY & Craft Ideas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIY & Craft Ideas audience
#·InterestCategoryAffinity×
01BlicNews10.28×
02Jutarnji listNews10.07×
03EtsyFashion & Accessoires9.44×
04Novak DjokovicSports9.01×
05PorcelainHome & Garden5.98×
06Floral designHome & Garden5.32×
07Artificial nailsBeauty & Wellness5.16×
08Nail salonBeauty & Wellness4.67×
09Art exhibitionArts & Culture4.61×
10ManicureBeauty & Wellness4.56×
11Crime fictionLiterature4.49×
12Do it yourself (DIY)Home & Garden4.19×
13Flower bouquetHome & Garden4.17×
14Contemporary artArts & Culture3.43×
15HugendubelShopping2.93×
16CraftsHome & Garden2.58×
17Home improvementHome & Garden2.36×
18FurnitureHome & Garden2.06×
19SpotifyInternet & Social Media1.95×
20Harry PotterMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIY & Craft Ideas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIY & Craft Ideas audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.50×
Convenience OrientationPREMIUM2.12×
CreativityOPEN2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIY & Craft Ideas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM1.05×
Career OrientationPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DIY & Craft Ideas have in Germany?

DIY & Craft Ideas has an estimated audience of 3,315,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DIY & Craft Ideas fans?

70.2% of DIY & Craft Ideas fans are female, 29.8% are male, with an average age of 37.7 years.

03

Which brands do DIY & Craft Ideas fans like most?

DIY & Craft Ideas fans show strongest brand affinity for Etsy (9.44×), Do it yourself (DIY) (4.19×), and Novak Djokovic (9.01×) over the country average.

04

Where do DIY & Craft Ideas fans live in Germany?

DIY & Craft Ideas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do DIY & Craft Ideas fans also like?

Beyond DIY & Craft Ideas itself, the audience over-indexes on Do it yourself (DIY) (4.19×), Novak Djokovic (9.01×), Jutarnji list (10.07×), and Blic (10.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See DIY & Craft Ideas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DIY & Craft Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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