Rascasse Audience Intelligence

DIY & Craft Ideas Audience in United States

A data profile of the people who buy, follow and care about DIY & Craft Ideas in United States — modelled from more than twelve digital signal sources. DIY & Craft Ideas has an estimated audience of 6,693,324 people in United States.

#3128among Topic in United States#374in Home & Garden

The average DIY & Craft Ideas fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ceramic art, Family car, Porcelain, with strongest over-indexing on Ceramic art (17.78× the country average).

Demographically, the DIY & Craft Ideas audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DIY & Craft Ideas fan in United States is more female, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Ceramic art.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DIY & Craft Ideas profile in United States.

Audience size
6.7M
in United States
Gender
66.7%♀
33.3% male
Age
35.9
average years
Country rank
#5216
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DIY & Craft Ideas fans

66.7% are female, 33.3% are male, average age 35.9.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for DIY & Craft Ideas audience in United States
MetricValue
Female66.7%
Male33.3%
Average age35.9
Estimated audience size6,693,324
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the DIY & Craft Ideas audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

17.7%

of the worldwide DIY & Craft Ideas audience comes from United States.

Worldwide audience distribution share by country for DIY & Craft Ideas
CountryShare
United States17.7%
Germany8.8%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DIY & Craft Ideas audience in United States is strongest.

Fig. 05

Top regions by affinity

DIY & Craft Ideas fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.16×
02South Dakota~20K1.15×
03North Dakota~20K1.14×
04West Virginia~30K1.07×
05Delaware~20K1.07×
06Rhode Island~20K1.06×
07Montana~20K1.06×
08Alaska~20K1.05×
09Maine~20K1.04×
10Idaho~30K1.03×
11Hawaii~30K1.03×
12New Hampshire~30K1.02×
13Utah~60K1.01×
14Arkansas~60K1.01×
15Kansas~50K1.01×
16New Mexico~30K1.01×
17Mississippi~60K1.00×
18Nebraska~30K1.00×
19Kentucky~80K0.99×
20Iowa~50K0.99×
21Washington, District of Columbia~20K0.99×
22Missouri~100K0.98×
23Wisconsin~100K0.98×
24Oklahoma~70K0.96×
25Tennessee~100K0.95×
26Indiana~100K0.95×
27South Carolina~100K0.95×
28Alabama~90K0.95×
29Louisiana~80K0.95×
30Connecticut~60K0.95×
31Nevada~60K0.95×
32Minnesota~90K0.94×
33Oregon~70K0.94×
34North Carolina~200K0.92×
35Michigan~200K0.92×
36Colorado~100K0.92×
37Arizona~100K0.91×
38Washington~100K0.91×
39Massachusetts~100K0.91×
40Maryland~100K0.91×
41Pennsylvania~200K0.90×
42Ohio~200K0.89×
43New Jersey~200K0.88×
44Virginia~100K0.88×
45Illinois~200K0.87×
46Georgia~200K0.87×
47New York~300K0.79×
48Texas~400K0.77×
49Florida~300K0.77×
50California~500K0.75×
Fig. 06

Affinity by region

Affinity by region — DIY & Craft Ideas, United States
0.75×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DIY & Craft Ideas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DIY & Craft Ideas audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages17.88×
02Ceramic artArts & Culture17.78×
03Fat Quarter ShopShopping16.76×
04Family carCars & Mobility11.73×
05PorcelainHome & Garden10.20×
06Disneyland ParisTravel & Leisure8.14×
07High-net-worth individualBusiness & Career7.96×
08Unique GiftsShopping7.65×
09Pressure cookingHome & Garden7.38×
10Bohemian styleFashion & Accessoires5.67×
11Watercolor paintingArts & Culture5.33×
12Oil paintingArts & Culture5.26×
13HairbrushBeauty & Wellness5.10×
14Discount storesShopping3.95×
15SubwayFood & Beverages3.06×
16EtsyFashion & Accessoires3.05×
17Pizza HutFood & Beverages2.72×
18PinterestInternet & Social Media2.67×
19McDonald'sFood & Beverages2.45×
20CraftsHome & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DIY & Craft Ideas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DIY & Craft Ideas audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.63×
Urban LifestyleOPEN2.55×
Price SensitivityPREMIUM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DIY & Craft Ideas audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
Early Adopter MentalityPOWER0.87×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DIY & Craft Ideas have in United States?

DIY & Craft Ideas has an estimated audience of 6,693,324 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DIY & Craft Ideas fans?

66.7% of DIY & Craft Ideas fans are female, 33.3% are male, with an average age of 35.9 years.

03

Which brands do DIY & Craft Ideas fans like most?

DIY & Craft Ideas fans show strongest brand affinity for Ceramic art (17.78×), Family car (11.73×), and Porcelain (10.2×) over the country average.

04

Where do DIY & Craft Ideas fans live in United States?

DIY & Craft Ideas fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do DIY & Craft Ideas fans also like?

Beyond DIY & Craft Ideas itself, the audience over-indexes on Family car (11.73×), Porcelain (10.2×), Unique Gifts (7.65×), and Ferrero Rocher (17.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See DIY & Craft Ideas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DIY & Craft Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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