DIY & Craft Ideas Audience in United States
DIY & Craft Ideas has an estimated audience of 6,693,324 people in United States. 66.7% are female, 33.3% are male, average age 35.9. Top brand affinities: Planet Fitness, Family car, Unique Gifts, Dungeons & Dragons, Disneyland Paris.
Top brand affinities include Planet Fitness, Family car, Unique Gifts, with strongest over-indexing on Planet Fitness (4.08× the country average). Demographically, the DIY & Craft Ideas audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity.
Category: Home & Garden · Type: Topic
Demographics of DIY & Craft Ideas fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 35.9 |
| Estimated audience size | 6,693,324 |
Audience persona
The typical DIY & Craft Ideas fan in United States is more female, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 4.08× | Sports |
| Family car | 8.59× | Cars & Mobility |
| Unique Gifts | 6.27× | Shopping |
| Dungeons & Dragons | 8.13× | Games |
| Disneyland Paris | 8.31× | Travel & Leisure |
| High-net-worth individual | 6.57× | Business & Career |
| Etsy | 2.82× | Fashion & Accessoires |
| Clarinet | 5.58× | Music & Radio |
| Ceramic art | 7.93× | Arts & Culture |
| Metaphysics | 3.14× | Business & Career |
| Makeup Tutorials | 3.67× | Beauty & Wellness |
| Portrait painting | 7.22× | Arts & Culture |
| Ferrero Rocher | 11.43× | Food & Beverages |
| Bass guitar | 2.75× | Music & Radio |
| Ethical consumerism | 6.08× | Shopping |
| Saxophone | 5.02× | Music & Radio |
| Cast-iron cookware | 6.41× | Home & Garden |
| Do it yourself (DIY) | 1.74× | Home & Garden |
| Fly fishing | 3.54× | Sports |
| Crafts | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.34 |
| LGBTQ+ Identity | OPEN | 2.22 |
| Urban Lifestyle | OPEN | 1.78 |
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.47 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Germany | 8.8% |
| Japan | 7.9% |
See DIY & Craft Ideas audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for DIY & Craft Ideas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.