Fat Quarter Shop Audience in United States

Fat Quarter Shop logo

Fat Quarter Shop has an estimated audience of 1,448,397 people in United States. 69.0% are female, 31.0% are male, average age 34.9. Top regions: Texas, California, Ohio. Top brand affinities: Connecting Threads, Costume party, DIY & Craft Ideas, Sliders, AccuQuilt.

The average Fat Quarter Shop fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Connecting Threads, Costume party, DIY & Craft Ideas, with strongest over-indexing on Connecting Threads (74.66× the country average). Demographically, the Fat Quarter Shop audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Fat Quarter Shop fans

Demographic split for Fat Quarter Shop audience in United States
MetricValue
Female69.0%
Male31.0%
Average age34.9
Estimated audience size1,448,397

Audience persona

The typical Fat Quarter Shop fan in United States is more female, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Connecting Threads.

Top regions in United States

Top regions ranked by reach for Fat Quarter Shop in United States
RegionReachAffinity
Texas96,9310.78×
California70,8480.44×
Ohio45,4531.02×
Florida42,6620.44×
Michigan40,2041.06×
Missouri36,9371.58×
North Carolina34,8820.8×
Illinois34,1580.71×
Washington33,9021.17×
Indiana32,6691.23×
Pennsylvania31,8830.65×
Wisconsin31,0321.42×
Tennessee30,9431.07×
Georgia28,1120.63×
New York27,5230.34×
Minnesota26,7651.29×
Kentucky23,9181.32×
Virginia23,8860.68×
Oregon23,7181.43×
Arizona23,0520.78×
Oklahoma21,6331.35×
Utah20,7871.6×
Iowa20,6211.73×
Alabama18,9960.94×
Colorado18,3840.81×
Kansas17,1111.5×
South Carolina15,1600.7×
Massachusetts13,6890.48×
Maryland12,9990.52×
Nebraska12,2851.69×
Idaho12,1861.68×
Arkansas12,0161.01×
Louisiana11,4250.61×
New Jersey9,6270.26×
Mississippi9,5090.8×
West Virginia8,8991.32×
Montana8,0061.99×
Nevada7,1740.51×
Connecticut6,8420.47×
New Mexico5,9070.81×
New Hampshire5,8621.03×
Maine5,7441.11×
North Dakota5,3751.81×
South Dakota5,0121.5×
Wyoming4,7082.19×
Alaska2,9880.96×
Vermont2,9791.17×
Delaware2,6100.65×
Hawaii2,5600.41×
Rhode Island1,9050.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fat Quarter Shop audience
BrandAffinityCategory
Connecting Threads74.66×Shopping
Costume party18.61×Arts & Culture
DIY & Craft Ideas16.76×Home & Garden
Sliders46.29×Movies & TV
AccuQuilt70.3×Home & Garden
Janome36.39×Home & Garden
Cut and sew30.14×Fashion & Accessoires
Handmade Crafts7.4×Kids & Family
Wholesale Supplies Plus63.61×Shopping
Select Blinds39.49×Home & Garden
FIFA World Cup qualification40.54×Sports
Shipwreck Beads61.95×
ICloud7.22×Technology & Electronics
Riley Blake Designs58.27×Home & Garden
Textile industry9.7×Fashion & Accessoires
Josh Brolin10.17×Movies & TV
Online shopping rewards12.18×Shopping
Spooks50.34×Movies & TV
Sewing machine6.86×Home & Garden
Hancock's of Paducah53.39×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fat Quarter Shop audience
TraitClusterScore
Family OrientationCONSERVATISM3.26
DIY MentalityTHRILL2.9
Design AffinityPREMIUM2.83
Luxury OrientationPREMIUM2.82
LGBTQ+ IdentityOPEN2.15
Quality AwarenessPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Fat Quarter Shop
CountryShare
United States76.2%
United Kingdom4.6%
Germany4.2%

See Fat Quarter Shop audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Fat Quarter Shop have in United States?

Fat Quarter Shop has an estimated audience of 1,448,397 people in United States, concentrated in Texas and California.

What is the gender split and age of Fat Quarter Shop fans?

69.0% of Fat Quarter Shop fans are female, 31.0% are male, with an average age of 34.9 years.

Which brands do Fat Quarter Shop fans like most?

Fat Quarter Shop fans show strongest brand affinity for Connecting Threads (74.66×), Costume party (18.61×), and DIY & Craft Ideas (16.76×) over the country average.

Where do Fat Quarter Shop fans live in United States?

Fat Quarter Shop fans in United States are most concentrated in Texas (reach 96,931), California (reach 70,848), and Ohio (reach 45,453). These three regions account for the largest share of the active audience.

What other brands do Fat Quarter Shop fans also like?

Beyond Fat Quarter Shop itself, the audience over-indexes on Costume party (18.61×), DIY & Craft Ideas (16.76×), Sliders (46.29×), and AccuQuilt (70.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Quarter Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.