Rascasse Audience Intelligence

Fat Quarter Shop Audience in United States

A data profile of the people who buy, follow and care about Fat Quarter Shop in United States — modelled from more than twelve digital signal sources. Fat Quarter Shop has an estimated audience of 1,466,092 people in United States.

#561among Website / Newspaper / Magazine in United States#312in Shopping

The average Fat Quarter Shop fan in United States is 34.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FIFA World Cup 2026, Connecting Threads, Costume party, with strongest over-indexing on FIFA World Cup 2026 (8.82× the country average).

Demographically, the Fat Quarter Shop audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fat Quarter Shop fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup 2026.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fat Quarter Shop profile in United States.

Audience size
1.5M
in United States
Gender
69.0%♀
31.0% male
Age
34.9
average years
Country rank
#18074
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fat Quarter Shop

69.0% are female, 31.0% are male, average age 34.9.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Fat Quarter Shop audience in United States
MetricValue
Female69.0%
Male31.0%
Average age34.9
Estimated audience size1,466,092
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Fat Quarter Shop audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Fat Quarter Shop audience comes from United States.

Worldwide audience distribution share by country for Fat Quarter Shop
CountryShare
United States76.4%
United Kingdom4.6%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fat Quarter Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Fat Quarter Shop fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K2.24×
02Montana~8K1.99×
03North Dakota~6K1.95×
04Idaho~10K1.81×
05Iowa~20K1.64×
06Nebraska~10K1.63×
07South Dakota~5K1.63×
08Utah~20K1.57×
09Missouri~40K1.52×
10Kansas~20K1.45×
11Oregon~20K1.35×
12Oklahoma~20K1.35×
13West Virginia~9K1.35×
14Wisconsin~30K1.34×
15Minnesota~30K1.26×
16Vermont~3K1.26×
17Kentucky~20K1.24×
18Indiana~30K1.14×
19Arkansas~10K1.14×
20Tennessee~30K1.11×
21Maine~6K1.10×
22Washington~30K1.08×
23Michigan~40K1.05×
24New Hampshire~6K1.04×
25Alaska~3K1.04×
26Alabama~20K1.02×
27Ohio~40K0.96×
28Colorado~20K0.82×
29Mississippi~10K0.82×
30New Mexico~6K0.80×
31North Carolina~30K0.76×
32Texas~90K0.74×
33Arizona~20K0.73×
34Louisiana~10K0.72×
35Illinois~30K0.67×
36South Carolina~10K0.67×
37Delaware~3K0.67×
38Pennsylvania~30K0.63×
39Virginia~20K0.63×
40Georgia~30K0.62×
41Maryland~10K0.52×
42Nevada~7K0.52×
43Hawaii~3K0.50×
44Rhode Island~2K0.49×
45Connecticut~7K0.48×
46Massachusetts~10K0.45×
47Florida~40K0.44×
48California~70K0.41×
49New York~30K0.32×
50New Jersey~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Fat Quarter Shop, United States
0.28×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fat Quarter Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fat Quarter Shop audience
#·InterestCategoryAffinity×
01Connecting ThreadsShopping74.66×
02AccuQuiltHome & Garden70.30×
03Wholesale Supplies PlusShopping63.61×
04Shipwreck BeadsBrand61.95×
05Riley Blake DesignsHome & Garden58.27×
06SpooksMovies & TV50.34×
07SlidersMovies & TV46.29×
08FIFA World Cup qualificationSports40.54×
09Select BlindsHome & Garden39.49×
10JanomeHome & Garden36.39×
11Cut and sewFashion & Accessoires30.14×
12Costume partyArts & Culture18.61×
13DIY & Craft IdeasHome & Garden16.76×
14Online shopping rewardsShopping12.18×
15Josh BrolinMovies & TV10.17×
16Textile industryFashion & Accessoires9.70×
17FIFA World Cup 2026Sports8.82×
18Handmade CraftsKids & Family7.40×
19ICloudTechnology & Electronics7.22×
20Sewing machineHome & Garden6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fat Quarter Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fat Quarter Shop audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.15×
Design AffinityPREMIUM1.72×
Healthy LifestyleBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fat Quarter Shop audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fat Quarter Shop have in United States?

Fat Quarter Shop has an estimated audience of 1,466,092 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fat Quarter Shop fans?

69.0% of Fat Quarter Shop fans are female, 31.0% are male, with an average age of 34.9 years.

03

Which brands do Fat Quarter Shop fans like most?

Fat Quarter Shop fans show strongest brand affinity for FIFA World Cup 2026 (8.82×), Connecting Threads (74.66×), and Costume party (18.61×) over the country average.

04

Where do Fat Quarter Shop fans live in United States?

Fat Quarter Shop fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fat Quarter Shop fans also like?

Beyond Fat Quarter Shop itself, the audience over-indexes on Connecting Threads (74.66×), Costume party (18.61×), DIY & Craft Ideas (16.76×), and Sliders (46.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fat Quarter Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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