Rascasse Audience Intelligence

FIFA World Cup qualification Audience in United States

A data profile of the people who buy, follow and care about FIFA World Cup qualification in United States — modelled from more than twelve digital signal sources. FIFA World Cup qualification has an estimated audience of 417,504 people in United States.

#403among Soccer in United States#504among Event in United States#4026in Sports

The average FIFA World Cup qualification fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Allsvenskan, Gerard Piqué, Sport Clips, with strongest over-indexing on Allsvenskan (404.72× the country average).

Demographically, the FIFA World Cup qualification audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA World Cup qualification fan in United States is more male, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Allsvenskan.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA World Cup qualification profile in United States.

Audience size
418K
in United States
Gender
29.0%♀
71.0% male
Age
41.5
average years
Country rank
#40644
Event in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup qualification fans

29.0% are female, 71.0% are male, average age 41.5.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for FIFA World Cup qualification audience in United States
MetricValue
Female29.0%
Male71.0%
Average age41.5
Estimated audience size417,504
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the FIFA World Cup qualification audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3924%
40-4926%
50+21%
Fig. 04

Worldwide distribution

20.7%

of the worldwide FIFA World Cup qualification audience comes from United States.

Worldwide audience distribution share by country for FIFA World Cup qualification
CountryShare
United States20.7%
Italy8.5%
Spain8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup qualification audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup qualification fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.98×
02New Jersey~20K1.95×
03Washington, District of Columbia~2K1.70×
04California~80K1.69×
05Massachusetts~10K1.54×
06Illinois~20K1.47×
07Connecticut~6K1.43×
08Florida~40K1.39×
09Virginia~10K1.37×
10Maryland~10K1.36×
11Texas~50K1.30×
12Washington~10K1.20×
13Rhode Island~1K1.11×
14Nevada~4K1.07×
15Georgia~10K1.06×
16Arizona~9K1.03×
17Delaware~1K1.03×
18Vermont<1K1.03×
19Oregon~5K1.02×
20Colorado~7K1.00×
21North Carolina~10K0.98×
22Utah~4K0.98×
23Alaska<1K0.98×
24North Dakota<1K0.98×
25South Dakota<1K0.96×
26Pennsylvania~10K0.94×
27Nebraska~2K0.92×
28Hawaii~2K0.92×
29Maine~1K0.92×
30Kansas~3K0.91×
31New Hampshire~2K0.91×
32Montana~1K0.91×
33Minnesota~5K0.90×
34Idaho~2K0.89×
35New Mexico~2K0.88×
36Michigan~10K0.87×
37West Virginia~2K0.87×
38Iowa~3K0.86×
39Arkansas~3K0.86×
40Indiana~6K0.84×
41Oklahoma~4K0.82×
42Missouri~5K0.81×
43Mississippi~3K0.81×
44Wisconsin~5K0.79×
45South Carolina~5K0.79×
46Kentucky~4K0.79×
47Louisiana~4K0.77×
48Ohio~10K0.75×
49Alabama~4K0.75×
50Tennessee~6K0.74×
Fig. 06

Affinity by region

Affinity by region — FIFA World Cup qualification, United States
0.74×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA World Cup qualification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA World Cup qualification audience
#·InterestCategoryAffinity×
01AllsvenskanSports404.72×
02FIFA World RankingsSports93.71×
03Gerard PiquéSports90.22×
04CasemiroSports51.88×
05Belgium national football teamSports49.51×
06Club LeónSports43.64×
07Fat Quarter ShopShopping40.54×
08Pep GuardiolaSports39.83×
09Christian PulisicSports27.55×
10Sport ClipsBeauty & Wellness23.27×
11Paris Saint-GermainSports20.00×
12Ligue 1Sports20.00×
13FIFA Club World CupSports20.00×
14Tottenham Hotspur F.C.Sports18.31×
15Inter MilanSports16.83×
16Javier BardemMovies & TV15.74×
17A.C. MilanSports13.98×
18Liga MXSports13.96×
19National Women's Soccer LeagueSports12.20×
20FIFA World CupSports5.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA World Cup qualification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA World Cup qualification audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.02×
PatriotismCONSERVATISM1.86×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA World Cup qualification audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
IndividualismJOY0.76×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA World Cup qualification have in United States?

FIFA World Cup qualification has an estimated audience of 417,504 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA World Cup qualification fans?

29.0% of FIFA World Cup qualification fans are female, 71.0% are male, with an average age of 41.5 years.

03

Which brands do FIFA World Cup qualification fans like most?

FIFA World Cup qualification fans show strongest brand affinity for Allsvenskan (404.72×), Gerard Piqué (90.22×), and Sport Clips (23.27×) over the country average.

04

Where do FIFA World Cup qualification fans live in United States?

FIFA World Cup qualification fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA World Cup qualification fans also like?

Beyond FIFA World Cup qualification itself, the audience over-indexes on Gerard Piqué (90.22×), Sport Clips (23.27×), Paris Saint-Germain (20×), and Liga MX (13.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See FIFA World Cup qualification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA World Cup qualification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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