FIFA World Cup qualification Audience in United States

FIFA World Cup qualification logo

FIFA World Cup qualification has an estimated audience of 419,185 people in United States. 29.0% are female, 71.0% are male, average age 41.5. Top regions: California, New York, Florida. Top brand affinities: Allsvenskan, United States national football team, Liga MX, FIFA World Cup, Paris Saint-Germain.

The average FIFA World Cup qualification fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Allsvenskan, United States national football team, Liga MX, with strongest over-indexing on Allsvenskan (409.16× the country average). Demographically, the FIFA World Cup qualification audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of FIFA World Cup qualification fans

Demographic split for FIFA World Cup qualification audience in United States
MetricValue
Female29.0%
Male71.0%
Average age41.5
Estimated audience size419,185

Audience persona

The typical FIFA World Cup qualification fan in United States is more male, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Allsvenskan.

Top regions in United States

Top regions ranked by reach for FIFA World Cup qualification in United States
RegionReachAffinity
California68,4281.48×
New York54,1262.31×
Florida44,8031.58×
Texas44,4661.23×
New Jersey24,0632.26×
Illinois18,8051.35×
Virginia15,0451.47×
Georgia14,8001.15×
Massachusetts12,0531.46×
North Carolina12,0150.95×
Pennsylvania11,6580.83×
Maryland10,9971.53×
Washington9,6271.14×
Michigan9,3430.85×
Ohio8,7600.68×
Connecticut6,5541.56×
Indiana5,9120.77×
Arizona5,3700.63×
Colorado5,3330.81×
Minnesota4,8440.81×
Tennessee4,8020.57×
Missouri4,3350.64×
Nevada4,3151.06×
South Carolina4,0740.65×
Kentucky4,0710.77×
Oregon3,8990.81×
Wisconsin3,7950.6×
Louisiana3,3470.62×
Utah3,2300.86×
Oklahoma2,9820.64×
Alabama2,5660.44×
Kansas2,5330.77×
Iowa2,3250.67×
Arkansas2,1640.63×
Washington, District of Columbia2,1161.68×
Mississippi1,7720.51×
Nebraska1,6230.77×
Rhode Island1,6001.2×
New Mexico1,4670.7×
Hawaii1,4520.81×
Idaho1,4350.68×
New Hampshire1,2800.78×
West Virginia1,1880.61×
Maine1,1630.77×
Delaware1,1070.96×
Alaska1,0951.22×
Vermont1,0011.36×
North Dakota9941.15×
Montana9540.82×
South Dakota9420.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA World Cup qualification audience
BrandAffinityCategory
Allsvenskan409.16×Sports
United States national football team37.31×Sports
Liga MX17.73×Sports
FIFA World Cup6.41×Sports
Paris Saint-Germain14.83×Sports
FIFA World Rankings102.5×Sports
Real Madrid C.F.5.78×Sports
FC Bayern Munich7.97×Sports
Club León39.96×Sports
FA Cup29.05×Sports
Premier League8.26×Sports
Pep Guardiola41.76×Sports
Copa del Rey33.35×Sports
Xavi43.77×Sports
Borussia Dortmund20×Sports
FIFA U-17 World Cup88.84×Sports
La Liga9.5×Sports
Manchester City F.C.9.14×Sports
Cruz Azul12.57×Sports
Thiago Silva49.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA World Cup qualification audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
LGBTQ+ IdentityOPEN1.5
Luxury OrientationPREMIUM1.37
Risk AppetiteTHRILL1.35
Design AffinityPREMIUM1.23
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for FIFA World Cup qualification
CountryShare
United States22.5%
Italy9.2%
United Kingdom8.6%

See FIFA World Cup qualification audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FIFA World Cup qualification have in United States?

FIFA World Cup qualification has an estimated audience of 419,185 people in United States, concentrated in California and New York.

What is the gender split and age of FIFA World Cup qualification fans?

29.0% of FIFA World Cup qualification fans are female, 71.0% are male, with an average age of 41.5 years.

Which brands do FIFA World Cup qualification fans like most?

FIFA World Cup qualification fans show strongest brand affinity for Allsvenskan (409.16×), United States national football team (37.31×), and Liga MX (17.73×) over the country average.

Where do FIFA World Cup qualification fans live in United States?

FIFA World Cup qualification fans in United States are most concentrated in California (reach 68,428), New York (reach 54,126), and Florida (reach 44,803). These three regions account for the largest share of the active audience.

What other brands do FIFA World Cup qualification fans also like?

Beyond FIFA World Cup qualification itself, the audience over-indexes on United States national football team (37.31×), Liga MX (17.73×), FIFA World Cup (6.41×), and Paris Saint-Germain (14.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA World Cup qualification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.