Janome Audience in United States

Janome logo

Janome has an estimated audience of 686,732 people in United States. 73.1% are female, 26.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Historic site, Staycation, JDSU, Home equity.

The average Janome fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Historic site, Staycation, with strongest over-indexing on Product design (5.93× the country average). Demographically, the Janome audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Janome fans

Demographic split for Janome audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.2
Estimated audience size686,732

Audience persona

The typical Janome fan in United States is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Janome in United States
RegionReachAffinity
California61,9700.82×
Texas51,9100.88×
Florida33,2290.71×
New York28,2210.74×
Illinois20,6500.9×
Michigan20,3061.13×
Ohio19,2580.91×
North Carolina18,7640.91×
Washington17,5811.28×
Pennsylvania17,3640.75×
Georgia16,7400.79×
Virginia15,1150.9×
Wisconsin14,1611.37×
Indiana13,9051.11×
Tennessee12,7840.93×
Missouri12,7511.15×
Minnesota12,2491.24×
Oregon12,2021.55×
Arizona11,9530.85×
Massachusetts11,3250.84×
New Jersey11,2400.64×
Colorado9,5190.88×
Maryland8,3730.71×
South Carolina8,2720.8×
Oklahoma8,0591.06×
Iowa8,0581.42×
Kentucky7,8630.91×
Alabama7,4100.77×
Louisiana7,0290.79×
Utah6,2211.01×
Kansas6,1511.14×
Arkansas5,8761.04×
Idaho4,9201.43×
Nevada4,9010.74×
Connecticut4,5060.65×
New Hampshire4,0601.5×
Mississippi4,0330.71×
New Mexico3,7951.1×
Nebraska3,6001.05×
Maine3,4421.4×
Montana3,3021.73×
Hawaii2,9371×
West Virginia2,8630.9×
Alaska2,1931.49×
Rhode Island1,6420.75×
South Dakota1,6011.01×
Delaware1,5660.83×
Vermont1,4071.17×
Wyoming1,2931.27×
North Dakota1,2250.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Janome audience
BrandAffinityCategory
Product design5.93×Business & Career
Historic site4.64×Arts & Culture
Staycation3.56×Home & Garden
JDSU3.29×Business & Career
Home equity2×Home & Garden
Throne of Glass5.78×Literature
Pro-Ject2.67×Music & Radio
Home staging3.38×Home & Garden
UK garage3.5×Music & Radio
Jaws3.38×Movies & TV
Jarabacoa16.16×Travel & Leisure
Soldering iron1.52×Home & Garden
Women's empowerment1.95×Politics & Society
Layne Staley2.8×Music & Radio
Queens College, City University of New York3.12×Business & Career
Janitor2.53×Home & Garden
Hebe2.34×Home & Garden
La Jolla3.24×Travel & Leisure
Clonakilty16.65×Travel & Leisure
Tiffany Haddish1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Janome audience
TraitClusterScore
CreativityOPEN2.03
DIY MentalityTHRILL1.47
Design AffinityPREMIUM1.35
Family OrientationCONSERVATISM1.26
SpiritualityBALANCE1.21
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Janome
CountryShare
United States37.3%
Japan9.5%
Brazil6.3%

See Janome audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Janome have in United States?

Janome has an estimated audience of 686,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Janome fans?

73.1% of Janome fans are female, 26.9% are male, with an average age of 40.2 years.

Which brands do Janome fans like most?

Janome fans show strongest brand affinity for Product design (5.93×), Historic site (4.64×), and Staycation (3.56×) over the country average.

Where do Janome fans live in United States?

Janome fans in United States are most concentrated in California (reach 61,970), Texas (reach 51,910), and Florida (reach 33,229). These three regions account for the largest share of the active audience.

What other brands do Janome fans also like?

Beyond Janome itself, the audience over-indexes on Historic site (4.64×), Staycation (3.56×), JDSU (3.29×), and Home equity (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Janome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.