Rascasse Audience Intelligence

Janome Target Market in United States

A data profile of the people who buy, follow and care about Janome in United States — modelled from more than twelve digital signal sources. Janome has an estimated audience of 687,398 people in United States.

#3114among Brand in United States#1313in Home & Garden

The average Janome fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Sewing machine, Machine embroidery, with strongest over-indexing on Obsessed (2009 film) (31.15× the country average).

Demographically, the Janome audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Janome fan in United States is more female, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Obsessed (2009 film).

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Janome profile in United States.

Audience size
687K
in United States
Gender
73.1%♀
26.9% male
Age
40.2
average years
Country rank
#30250
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Janome

73.1% are female, 26.9% are male, average age 40.2.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Janome audience in United States
MetricValue
Female73.1%
Male26.9%
Average age40.2
Estimated audience size687,398
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Janome audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4918%
50+28%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Janome audience comes from United States.

Worldwide audience distribution share by country for Janome
CountryShare
United States37.2%
Japan9.5%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Janome audience in United States is strongest.

Fig. 05

Top regions by affinity

Janome customers by region in United States
#RegionReachAffinity×
01Hawaii~4K1.33×
02Washington~20K1.32×
03Oregon~10K1.30×
04Alaska~2K1.24×
05Montana~2K1.23×
06Iowa~7K1.18×
07Idaho~4K1.17×
08New Hampshire~3K1.17×
09Minnesota~10K1.16×
10Maine~3K1.16×
11Wisconsin~10K1.13×
12California~80K1.08×
13Indiana~10K1.07×
14Missouri~10K1.07×
15Arkansas~6K1.06×
16Kansas~6K1.06×
17Texas~60K1.03×
18New Mexico~4K1.03×
19Oklahoma~8K1.02×
20North Dakota~1K1.02×
21Michigan~20K1.00×
22Utah~6K1.00×
23Nebraska~3K1.00×
24South Dakota~2K1.00×
25Vermont~1K1.00×
26Arizona~10K0.97×
27Nevada~6K0.97×
28Illinois~20K0.95×
29Alabama~9K0.95×
30Mississippi~5K0.95×
31Colorado~10K0.94×
32West Virginia~3K0.94×
33Delaware~2K0.94×
34Kentucky~8K0.93×
35North Carolina~20K0.92×
36Tennessee~10K0.92×
37Virginia~20K0.91×
38Georgia~20K0.89×
39Ohio~20K0.88×
40Louisiana~8K0.88×
41Rhode Island~2K0.87×
42Massachusetts~10K0.86×
43Maryland~10K0.86×
44New York~30K0.84×
45Connecticut~6K0.84×
46South Carolina~9K0.83×
47Washington, District of Columbia~2K0.81×
48Florida~40K0.79×
49New Jersey~10K0.79×
50Pennsylvania~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Janome, United States
0.77×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Janome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Janome audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden46.67×
02Fat Quarter ShopShopping36.39×
03Obsessed (2009 film)Movies & TV31.15×
04Sewing machineHome & Garden29.32×
05Cross-stitchHome & Garden19.97×
06QVCMovies & TV15.71×
07Elderly careHealth15.04×
08QuiltHome & Garden11.68×
09QuiltingHome & Garden11.48×
10Sustainable energyHome & Garden9.05×
11FedExBusiness & Career8.97×
12SewingHome & Garden8.68×
13EmbroideryHome & Garden7.35×
14Weather forecastingHome & Garden7.10×
15CrochetHome & Garden6.71×
16Renewable energyBusiness & Career6.27×
17Discount storesShopping5.42×
18PinterestInternet & Social Media5.18×
19Hobby LobbyHome & Garden4.49×
20Mortgage loansBusiness & Career4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Janome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Janome audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.72×
SustainabilityBALANCE2.59×
Convenience OrientationPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Janome audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Early Adopter MentalityPOWER0.82×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Janome's target market in United States?

Janome's target market in United States covers an estimated 687,398 people, concentrated in California and Texas.

02

What is the gender split and age of Janome customers?

73.1% of the Janome audience are female, 26.9% are male, with an average age of 40.2 years.

03

Which brands do Janome fans like most?

Janome fans show strongest brand affinity for Obsessed (2009 film) (31.15×), Sewing machine (29.32×), and Machine embroidery (46.67×) over the country average.

04

Where do Janome fans live in United States?

Janome fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Janome fans also like?

Beyond Janome itself, the audience over-indexes on Sewing machine (29.32×), Machine embroidery (46.67×), QVC (15.71×), and FedEx (8.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Janome audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Janome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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