Rascasse Audience Intelligence

Crochet Audience in United States

A data profile of the people who buy, follow and care about Crochet in United States — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 19,235,503 people in United States.

#1184among Topic in United States#131in Home & Garden

The average Crochet fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SilverSneakers, American Ballet Theatre, Pizza Hut, with strongest over-indexing on SilverSneakers (371.58× the country average).

Demographically, the Crochet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crochet fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for SilverSneakers.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet profile in United States.

Audience size
19.2M
in United States
Gender
80.1%♀
19.9% male
Age
42.0
average years
Country rank
#1726
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet fans

80.1% are female, 19.9% are male, average age 42.0.

Fig. 02

Gender split

80.1%
Female
19.9%
Male
Demographic split for Crochet audience in United States
MetricValue
Female80.1%
Male19.9%
Average age42.0
Estimated audience size19,235,503
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Crochet audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4921%
50+29%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Crochet audience comes from United States.

Worldwide audience distribution share by country for Crochet
CountryShare
United States14.8%
Brazil9.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet audience in United States is strongest.

Fig. 05

Top regions by affinity

Crochet fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.19×
02Arizona~400K1.12×
03California~2.5M1.11×
04Texas~2M1.11×
05Utah~200K1.11×
06Washington~400K1.09×
07Arkansas~200K1.09×
08Virginia~500K1.07×
09New Mexico~100K1.07×
10Kansas~200K1.06×
11Idaho~100K1.06×
12Massachusetts~400K1.05×
13Oklahoma~200K1.05×
14Illinois~700K1.04×
15North Carolina~600K1.04×
16Indiana~400K1.04×
17Maryland~300K1.04×
18Alabama~300K1.04×
19Oregon~200K1.04×
20Pennsylvania~700K1.03×
21Georgia~600K1.03×
22Missouri~300K1.03×
23Iowa~200K1.02×
24Wisconsin~300K1.01×
25Kentucky~200K1.01×
26Hawaii~80K1.01×
27Minnesota~300K1.00×
28West Virginia~90K1.00×
29New York~1M0.99×
30Michigan~500K0.99×
31South Carolina~300K0.98×
32Nebraska~90K0.98×
33South Dakota~40K0.98×
34Ohio~600K0.97×
35New Jersey~500K0.97×
36Tennessee~400K0.97×
37Connecticut~200K0.97×
38New Hampshire~70K0.96×
39North Dakota~40K0.96×
40Maine~60K0.94×
41Rhode Island~60K0.94×
42Mississippi~100K0.93×
43Louisiana~200K0.92×
44Nevada~200K0.92×
45Florida~1M0.91×
46Montana~50K0.90×
47Colorado~300K0.89×
48Delaware~50K0.89×
49Vermont~30K0.87×
50Washington, District of Columbia~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Crochet, United States
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crochet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crochet audience
#·InterestCategoryAffinity×
01SilverSneakersSports371.58×
02American Ballet TheatreArts & Culture25.09×
03DIY ProjectsHome & Garden7.24×
04Dog loversPets & Animals2.85×
05PokémonGames2.55×
06Domino's PizzaFood & Beverages2.45×
07Electric guitarMusic & Radio2.41×
08Pizza HutFood & Beverages2.39×
09Burger KingFood & Beverages2.37×
10KFCFood & Beverages2.37×
111080iTechnology & Electronics2.33×
12PizzaFood & Beverages2.28×
13Real Madrid C.F.Sports2.25×
14ChildbirthKids & Family2.20×
15McDonald'sFood & Beverages1.87×
16ChristmasKids & Family1.71×
17MemeInternet & Social Media1.67×
18MotherhoodKids & Family1.62×
19Hair productsBeauty & Wellness1.60×
20Electronic musicMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crochet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crochet audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.79×
Quality AwarenessPREMIUM1.75×
CreativityOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crochet audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.82×
Career OrientationPOWER0.89×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crochet have in United States?

Crochet has an estimated audience of 19,235,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crochet fans?

80.1% of Crochet fans are female, 19.9% are male, with an average age of 42.0 years.

03

Which brands do Crochet fans like most?

Crochet fans show strongest brand affinity for SilverSneakers (371.58×), American Ballet Theatre (25.09×), and Pizza Hut (2.39×) over the country average.

04

Where do Crochet fans live in United States?

Crochet fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Crochet fans also like?

Beyond Crochet itself, the audience over-indexes on American Ballet Theatre (25.09×), Pizza Hut (2.39×), Burger King (2.37×), and Domino's Pizza (2.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Crochet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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