Crochet Audience in United States

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Crochet has an estimated audience of 19,235,503 people in United States. 80.1% are female, 19.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: SilverSneakers, American Ballet Theatre, Pizza Hut, Burger King, Motherhood.

The average Crochet fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SilverSneakers, American Ballet Theatre, Pizza Hut, with strongest over-indexing on SilverSneakers (371.58× the country average). Demographically, the Crochet audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Crochet fans

Demographic split for Crochet audience in United States
MetricValue
Female80.1%
Male19.9%
Average age42.0
Estimated audience size19,235,503

Audience persona

The typical Crochet fan in United States is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for SilverSneakers.

Top regions in United States

Top regions ranked by reach for Crochet in United States
RegionReachAffinity
California2,534,0561.2×
Texas1,961,0121.19×
Florida1,260,0030.97×
New York1,120,3681.04×
Illinois697,9161.09×
Pennsylvania675,6561.04×
Georgia635,5201.07×
North Carolina618,0991.07×
Ohio580,6310.98×
Virginia510,8011.09×
Michigan509,7911.01×
New Jersey481,2690.98×
Arizona454,0731.16×
Washington440,3121.14×
Massachusetts404,2231.07×
Tennessee394,0191.02×
Indiana372,5351.06×
Maryland351,1191.06×
Missouri325,2631.05×
Wisconsin286,3550.99×
South Carolina283,7750.98×
Colorado283,7310.94×
Alabama278,9721.04×
Minnesota275,1621×
Kentucky240,6681×
Oregon232,8841.06×
Louisiana229,7620.93×
Oklahoma224,4721.05×
Utah192,7961.12×
Connecticut187,4430.97×
Nevada176,5110.95×
Arkansas170,4921.08×
Iowa162,0801.02×
Kansas151,7651×
Mississippi143,9730.91×
Idaho100,6261.04×
New Mexico100,3221.04×
Nebraska88,7820.92×
West Virginia86,4360.96×
Hawaii84,0421.02×
New Hampshire70,7840.93×
Maine63,4590.92×
Rhode Island55,5120.91×
Montana46,0190.86×
Washington, District of Columbia45,3760.78×
Alaska44,9591.09×
Delaware44,2360.83×
South Dakota40,8130.92×
North Dakota34,5030.87×
Vermont26,4730.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crochet audience
BrandAffinityCategory
SilverSneakers371.58×Sports
American Ballet Theatre25.09×Arts & Culture
Pizza Hut2.39×Food & Beverages
Burger King2.37×Food & Beverages
Motherhood1.62×Kids & Family
Dog lovers2.85×Pets & Animals
DIY Projects7.24×Home & Garden
1080i2.33×Technology & Electronics
Pizza2.28×Food & Beverages
Hair products1.6×Beauty & Wellness
Electric guitar2.41×Music & Radio
Real Madrid C.F.2.25×Sports
Meme1.67×Internet & Social Media
Childbirth2.2×Kids & Family
Electronic music1.57×Music & Radio
Christmas1.71×Kids & Family
Pokémon2.55×Games
Women's clothing1.57×Fashion & Accessoires
Toys1.63×Games
Yarn3.03×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crochet audience
TraitClusterScore
CreativityOPEN1.85
DIY MentalityTHRILL1.66
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.43
Price SensitivityPREMIUM1.26
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Crochet
CountryShare
United States14.8%
Brazil9.9%
Japan7.0%

See Crochet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Crochet have in United States?

Crochet has an estimated audience of 19,235,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Crochet fans?

80.1% of Crochet fans are female, 19.9% are male, with an average age of 42.0 years.

Which brands do Crochet fans like most?

Crochet fans show strongest brand affinity for SilverSneakers (371.58×), American Ballet Theatre (25.09×), and Pizza Hut (2.39×) over the country average.

Where do Crochet fans live in United States?

Crochet fans in United States are most concentrated in California (reach 2,534,056), Texas (reach 1,961,012), and Florida (reach 1,260,003). These three regions account for the largest share of the active audience.

What other brands do Crochet fans also like?

Beyond Crochet itself, the audience over-indexes on American Ballet Theatre (25.09×), Pizza Hut (2.39×), Burger King (2.37×), and Motherhood (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.