SilverSneakers Audience in United States

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SilverSneakers has an estimated audience of 1,360,860 people in United States. 74.3% are female, 25.7% are male, average age 46.5. Top regions: Florida, California, New York. Top brand affinities: Diane Keaton, The Gilded Age, Health policy, Hobby Lobby, Soft Surroundings.

The average SilverSneakers fan in United States is 46.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Diane Keaton, The Gilded Age, Health policy, with strongest over-indexing on Diane Keaton (5.55× the country average). Demographically, the SilverSneakers audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of SilverSneakers fans

Demographic split for SilverSneakers audience in United States
MetricValue
Female74.3%
Male25.7%
Average age46.5
Estimated audience size1,360,860

Audience persona

The typical SilverSneakers fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for SilverSneakers in United States
RegionReachAffinity
Florida135,0491.47×
California134,8220.9×
New York112,2361.48×
Texas102,9330.88×
Ohio86,6562.07×
Pennsylvania82,4641.8×
Michigan72,7142.04×
Georgia69,5081.66×
Illinois63,9581.41×
North Carolina51,6141.26×
Virginia37,6021.13×
New Jersey33,9210.98×
Minnesota31,0071.59×
Arizona30,8061.11×
Colorado26,4111.23×
Missouri25,8161.18×
Connecticut24,4871.79×
Indiana23,4760.94×
Kentucky23,1191.36×
South Carolina22,8561.12×
Tennessee20,4120.75×
Maryland19,2590.82×
Washington19,1040.7×
Wisconsin18,3080.89×
Massachusetts16,8120.63×
Alabama15,7840.83×
Louisiana15,1150.86×
Arkansas10,0940.9×
Nevada9,2330.7×
Kansas9,2120.86×
Oregon9,1150.58×
Oklahoma8,7970.58×
Utah8,5200.7×
Iowa8,0900.72×
New Mexico7,3861.08×
Mississippi7,0470.63×
Maine7,0431.44×
West Virginia7,0171.11×
New Hampshire6,8681.28×
Nebraska4,1770.61×
Idaho3,5740.52×
Delaware3,5190.94×
Montana3,4400.91×
Washington, District of Columbia3,1700.78×
North Dakota2,3820.85×
Rhode Island2,3050.53×
Hawaii2,2620.39×
Vermont2,2300.93×
South Dakota1,6820.53×
Wyoming6820.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SilverSneakers audience
BrandAffinityCategory
Diane Keaton5.55×Movies & TV
The Gilded Age3.84×Movies & TV
Health policy4.75×Politics & Society
Hobby Lobby2.69×Home & Garden
Soft Surroundings20.67×Shopping
Symptom2.98×Health
Virtue2.64×Politics & Society
Jesus2.43×Politics & Society
Cancer awareness2.92×Health
Bible2.94×Politics & Society
Kohl's2.12×Shopping
Pinterest1.9×Internet & Social Media
Chico's (clothing retailer)6.56×Fashion & Accessoires
Perfection2.91×Business & Career
Science (journal)4.05×Business & Career
Aldi2.11×Shopping
Detox9.22×Health
Lands' End5.41×Fashion & Accessoires
Weight loss (Fitness And wellness)2.31×Health
Linda Cardellini6.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SilverSneakers audience
TraitClusterScore
Family OrientationCONSERVATISM1.77
Price SensitivityPREMIUM1.47
CreativityOPEN1.32
SpiritualityBALANCE1.28
SustainabilityBALANCE1.27
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for SilverSneakers
CountryShare
United States78.2%
Canada3.5%
United Kingdom3.3%

See SilverSneakers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does SilverSneakers have in United States?

SilverSneakers has an estimated audience of 1,360,860 people in United States, concentrated in Florida and California.

What is the gender split and age of SilverSneakers fans?

74.3% of SilverSneakers fans are female, 25.7% are male, with an average age of 46.5 years.

Which brands do SilverSneakers fans like most?

SilverSneakers fans show strongest brand affinity for Diane Keaton (5.55×), The Gilded Age (3.84×), and Health policy (4.75×) over the country average.

Where do SilverSneakers fans live in United States?

SilverSneakers fans in United States are most concentrated in Florida (reach 135,049), California (reach 134,822), and New York (reach 112,236). These three regions account for the largest share of the active audience.

What other brands do SilverSneakers fans also like?

Beyond SilverSneakers itself, the audience over-indexes on The Gilded Age (3.84×), Health policy (4.75×), Hobby Lobby (2.69×), and Soft Surroundings (20.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SilverSneakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.