Perfection Audience in United States

Perfection logo

Perfection has an estimated audience of 35,584,373 people in United States. 59.4% are female, 40.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Hibachi, Lulu 黃路梓茵, Google Home.

The average Perfection fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Hibachi, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Perfection audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Perfection fans

Demographic split for Perfection audience in United States
MetricValue
Female59.4%
Male40.6%
Average age41.5
Estimated audience size35,584,373

Audience persona

The typical Perfection fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Perfection in United States
RegionReachAffinity
California3,969,2131.01×
Texas3,143,2331.03×
Florida2,506,8171.04×
New York2,156,8111.08×
Georgia1,283,0991.17×
Pennsylvania1,274,1101.06×
Ohio1,245,3951.14×
Illinois1,238,0591.04×
North Carolina1,133,2381.06×
Michigan997,9691.07×
Virginia932,2811.08×
New Jersey922,9281.02×
Washington789,2011.11×
Arizona770,3941.06×
Indiana759,3551.17×
Tennessee720,5631.01×
Maryland670,7431.1×
Massachusetts636,9030.91×
Missouri607,6961.06×
Alabama586,5301.18×
South Carolina577,0841.08×
Louisiana549,0191.2×
Colorado519,3280.93×
Oklahoma508,4091.29×
Wisconsin496,9920.93×
Kentucky484,1071.09×
Minnesota466,6000.92×
Oregon381,5570.94×
Mississippi366,6901.25×
Connecticut336,1170.94×
Nevada330,0230.96×
Utah320,1701×
Arkansas315,6341.08×
Kansas262,2260.94×
Iowa257,1950.88×
Idaho252,0261.41×
New Mexico190,0961.07×
West Virginia175,6711.06×
Nebraska151,8630.85×
Hawaii138,3640.9×
New Hampshire118,8990.85×
Rhode Island102,3310.9×
Maine98,5280.77×
Washington, District of Columbia93,6040.88×
Delaware88,2880.9×
Montana75,0460.76×
Alaska68,8700.9×
North Dakota57,6980.79×
South Dakota56,5650.69×
Vermont51,5520.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perfection audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.45×Internet & Social Media
Hibachi15.01×Food & Beverages
Lulu 黃路梓茵4.91×Movies & TV
Google Home11.71×Technology & Electronics
Grace Slick15.03×Music & Radio
Governor of Michigan12.66×Politics & Society
headspace14.31×Health
Wok9.84×Food & Beverages
Grinch5.41×Movies & TV
Cherish (group)14.61×Music & Radio
Ira Glass23.23×Music & Radio
Fairy godmother8.76×Literature
TV Fanatic12.3×Movies & TV
No Escape (1994 film)12.78×Movies & TV
Vocal harmony4.93×Music & Radio
Israel1.98×Travel & Leisure
Glossier4.91×Beauty & Wellness
El Paso County, Colorado11.71×Travel & Leisure
Harlow9.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perfection audience
TraitClusterScore
ExtroversionTHRILL1.18
IndulgenceJOY1.13
Price SensitivityPREMIUM1.05
TraditionCONSERVATISM1.03
Family OrientationCONSERVATISM1.02
Need for SecurityCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Perfection
CountryShare
United States30.4%
China7.8%
United Kingdom6.0%

See Perfection audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Perfection have in United States?

Perfection has an estimated audience of 35,584,373 people in United States, concentrated in California and Texas.

What is the gender split and age of Perfection fans?

59.4% of Perfection fans are female, 40.6% are male, with an average age of 41.5 years.

Which brands do Perfection fans like most?

Perfection fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.45×), and Hibachi (15.01×) over the country average.

Where do Perfection fans live in United States?

Perfection fans in United States are most concentrated in California (reach 3,969,213), Texas (reach 3,143,233), and Florida (reach 2,506,817). These three regions account for the largest share of the active audience.

What other brands do Perfection fans also like?

Beyond Perfection itself, the audience over-indexes on Goop (10.45×), Hibachi (15.01×), Lulu 黃路梓茵 (4.91×), and Google Home (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.