Drudge Report Audience in United States

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Drudge Report has an estimated audience of 17,664,361 people in United States. 48.4% are female, 51.6% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Marco Rubio, Hot Air (news site), Sarah Palin, Fox News Channel, Ben Carson.

The average Drudge Report fan in United States is 47.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marco Rubio, Hot Air (news site), Sarah Palin, with strongest over-indexing on Marco Rubio (26.76× the country average). Demographically, the Drudge Report audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Drudge Report fans

Demographic split for Drudge Report audience in United States
MetricValue
Female48.4%
Male51.6%
Average age47.4
Estimated audience size17,664,361

Audience persona

The typical Drudge Report fan in United States is balanced, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Marco Rubio.

Top regions in United States

Top regions ranked by reach for Drudge Report in United States
RegionReachAffinity
California1,568,5110.81×
Texas1,296,6220.85×
Florida1,281,5511.07×
New York885,6190.9×
Pennsylvania676,3231.14×
Georgia581,2871.07×
Virginia549,2721.28×
Illinois528,1230.9×
Ohio522,0840.96×
North Carolina508,2080.96×
New Jersey447,0801×
Michigan424,7740.92×
Arizona405,5101.12×
Massachusetts371,0871.07×
Tennessee363,0941.02×
Washington351,0980.99×
Missouri329,0551.16×
Maryland314,3271.03×
Indiana296,7440.92×
Wisconsin295,7821.11×
Colorado290,8391.04×
Minnesota262,1331.04×
South Carolina247,0750.93×
Alabama234,8470.95×
Oklahoma208,2721.06×
Connecticut201,5411.14×
Oregon197,5900.98×
Kentucky176,4410.8×
Louisiana174,5390.77×
Nevada152,2760.89×
Kansas144,5781.04×
Iowa144,5300.99×
Mississippi119,1090.82×
Utah115,6210.73×
Idaho112,7481.27×
Arkansas107,8190.74×
New Hampshire98,3221.41×
Maine97,8021.55×
New Mexico94,2811.06×
Nebraska83,2990.94×
West Virginia71,2920.87×
Washington, District of Columbia61,3901.16×
Montana59,1711.21×
Rhode Island57,5311.02×
Hawaii53,9770.71×
Delaware46,1310.95×
South Dakota38,8230.95×
Alaska37,0080.98×
Vermont34,0571.1×
North Dakota26,3330.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drudge Report audience
BrandAffinityCategory
Marco Rubio26.76×Politics & Society
Hot Air (news site)46.16×News
Sarah Palin39.99×Politics & Society
Fox News Channel5.58×Movies & TV
Ben Carson54.06×Politics & Society
Faith10.68×Politics & Society
Tucker Carlson20.33×Movies & TV
Live Action (organization)38.27×Health
Herman Cain84.71×Business & Career
George W. Bush21.27×Politics & Society
Conservatism in the United States11.13×Politics & Society
Baptist church12.18×Politics & Society
Karl Rove87.74×Politics & Society
New York Post9.59×News
Contemporary Christian music9.93×Music & Radio
Make America Great Again17.34×Politics & Society
RealClearPolitics31.9×Politics & Society
Crisis pregnancy center60.91×Health
Catholic Church8.05×Politics & Society
Benjamin Netanyahu11.01×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drudge Report audience
TraitClusterScore
PatriotismCONSERVATISM3.18
IndividualismJOY1.86
Community OrientationOPEN1.76
SpiritualityBALANCE1.5
SustainabilityBALANCE1.49
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Drudge Report
CountryShare
United States86.6%
Canada3.2%
China0.9%

See Drudge Report audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Drudge Report have in United States?

Drudge Report has an estimated audience of 17,664,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Drudge Report fans?

48.4% of Drudge Report fans are female, 51.6% are male, with an average age of 47.4 years.

Which brands do Drudge Report fans like most?

Drudge Report fans show strongest brand affinity for Marco Rubio (26.76×), Hot Air (news site) (46.16×), and Sarah Palin (39.99×) over the country average.

Where do Drudge Report fans live in United States?

Drudge Report fans in United States are most concentrated in California (reach 1,568,511), Texas (reach 1,296,622), and Florida (reach 1,281,551). These three regions account for the largest share of the active audience.

What other brands do Drudge Report fans also like?

Beyond Drudge Report itself, the audience over-indexes on Hot Air (news site) (46.16×), Sarah Palin (39.99×), Fox News Channel (5.58×), and Ben Carson (54.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drudge Report. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.