A data profile of the people who buy, follow and care about Ted Cruz in United States — modelled from more than twelve digital signal sources. Ted Cruz has an estimated audience of 12,885,878 people in United States.
Ted Cruz has an estimated audience of 12,885,878 people in United States. 50.7% are female, 49.3% are male, average age 44.2. Top brand affinities: Drudge Report, New York Post, Fox News Channel, Politico, ConocoPhillips.
Top brand affinities include Drudge Report, New York Post, Fox News Channel, with strongest over-indexing on Drudge Report (18.59× the country average).
Demographically, the Ted Cruz audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Ted Cruz fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Ted Cruz profile in United States.
50.7% are female, 49.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 44.2 |
| Estimated audience size | 12,885,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Ted Cruz audience comes from United States.
| Country | Share |
|---|---|
| United States | 92.8% |
| United Kingdom | 3.5% |
| Canada | 2.2% |
The strongest cross-interests of the Ted Cruz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 18.59× | ||
| 02 | The Last Ship (TV series) | Movies & TV | 14.11× | ||
| 03 | Ian McShane | Movies & TV | 13.80× | ||
| 04 | ConocoPhillips | Business & Career | 10.36× | ||
| 05 | Corruption awareness | Politics & Society | 8.49× | ||
| 06 | New York Post | News | 7.99× | ||
| 07 | Politico | Politics & Society | 6.21× | ||
| 08 | MSNBC | Movies & TV | 4.41× | ||
| 09 | Public administration | Business & Career | 4.41× | ||
| 10 | Fox News Channel | Movies & TV | 3.64× | ||
| 11 | Roku | Movies & TV | 3.28× | ||
| 12 | Joe Biden | Politics & Society | 3.08× | ||
| 13 | CBS News | Movies & TV | 2.74× | ||
| 14 | Made in USA | Business & Career | 2.60× | ||
| 15 | Real property | Home & Garden | 2.55× | ||
| 16 | Ace Hardware | Home & Garden | 2.29× | ||
| 17 | Activism | Politics & Society | 2.25× | ||
| 18 | Nostalgia | Home & Garden | 2.09× | ||
| 19 | United Airlines | Travel & Leisure | 2.09× | ||
| 20 | Stand-up comedy | Movies & TV | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.36× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Spirituality | BALANCE | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ted Cruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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