Ian McShane Audience in United States

Ian McShane logo

Ian McShane has an estimated audience of 1,218,916 people in United States. 40.6% are female, 59.4% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Bill Skarsgård, Kings (U.S. TV series), Ocean's 11, Event Horizon (film), Mad Max (franchise).

The average Ian McShane fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Skarsgård, Kings (U.S. TV series), Ocean's 11, with strongest over-indexing on Bill Skarsgård (292.8× the country average). Demographically, the Ian McShane audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Ian McShane fans

Demographic split for Ian McShane audience in United States
MetricValue
Female40.6%
Male59.4%
Average age34.4
Estimated audience size1,218,916

Audience persona

The typical Ian McShane fan in United States is more male, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Bill Skarsgård.

Top regions in United States

Top regions ranked by reach for Ian McShane in United States
RegionReachAffinity
California125,3950.94×
Texas100,8260.96×
Florida69,8750.85×
New York56,2910.83×
Pennsylvania39,8580.97×
Ohio37,1280.99×
Illinois36,5840.9×
North Carolina33,4880.91×
Michigan32,1281.01×
Arizona31,5471.27×
Georgia31,5150.84×
Washington29,0461.19×
Virginia25,8160.87×
Tennessee24,5861.01×
New Jersey23,9980.77×
Indiana22,2301×
Missouri21,2471.08×
Massachusetts20,3090.85×
Colorado19,9231.04×
Wisconsin18,4261×
Alabama18,1181.06×
Maryland17,2870.82×
Oregon17,1781.23×
South Carolina17,0370.93×
Minnesota16,9400.97×
Kentucky16,6501.09×
Oklahoma15,4581.14×
Louisiana14,0550.89×
Utah13,8581.27×
Nevada11,4990.98×
Arkansas10,7981.08×
Connecticut10,1570.83×
Kansas10,0151.04×
Iowa9,9130.99×
Idaho8,8781.45×
Mississippi8,6160.86×
New Mexico6,7801.11×
Nebraska6,2731.03×
West Virginia5,9051.04×
New Hampshire5,0211.05×
Maine4,7871.1×
Hawaii4,4030.84×
Montana4,2501.26×
Rhode Island3,4530.89×
Alaska3,3241.27×
South Dakota3,1131.1×
Delaware2,6350.78×
North Dakota2,4420.98×
Washington, District of Columbia2,2590.62×
Wyoming2,1081.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ian McShane audience
BrandAffinityCategory
Bill Skarsgård292.8×Movies & TV
Kings (U.S. TV series)236.63×Movies & TV
Ocean's 11226.94×Movies & TV
Event Horizon (film)282.22×Movies & TV
Mad Max (franchise)232.8×Movies & TV
Law Abiding Citizen227.28×Movies & TV
Wanted (2008 film)256.78×Movies & TV
Constantine (film)178.79×Movies & TV
Air Force One (film)226.83×Movies & TV
Gladiator (2000 film)106.43×Movies & TV
Planet of the Apes170.21×Movies & TV
My Own Private Idaho307.55×Movies & TV
Snow White and the Huntsman242.97×Movies & TV
Crank (film)177.19×Movies & TV
Higher Learning272.07×Movies & TV
Public Enemies (2009 film)225.34×Movies & TV
The Last Ship (TV series)210.47×Movies & TV
Men in Black (franchise)104.22×Movies & TV
John Lithgow87.32×Movies & TV
Biker Boyz204.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ian McShane audience
TraitClusterScore
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.29
Convenience OrientationPREMIUM1.25
Social Media UsageJOY1.24
Urban LifestyleOPEN1.21
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Ian McShane
CountryShare
United States33.4%
United Kingdom20.7%
Germany4.8%

See Ian McShane audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Ian McShane have in United States?

Ian McShane has an estimated audience of 1,218,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Ian McShane fans?

40.6% of Ian McShane fans are female, 59.4% are male, with an average age of 34.4 years.

Which brands do Ian McShane fans like most?

Ian McShane fans show strongest brand affinity for Bill Skarsgård (292.8×), Kings (U.S. TV series) (236.63×), and Ocean's 11 (226.94×) over the country average.

Where do Ian McShane fans live in United States?

Ian McShane fans in United States are most concentrated in California (reach 125,395), Texas (reach 100,826), and Florida (reach 69,875). These three regions account for the largest share of the active audience.

What other brands do Ian McShane fans also like?

Beyond Ian McShane itself, the audience over-indexes on Kings (U.S. TV series) (236.63×), Ocean's 11 (226.94×), Event Horizon (film) (282.22×), and Mad Max (franchise) (232.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ian McShane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.