Rascasse Audience Intelligence

Ian McShane Audience in United States

A data profile of the people who buy, follow and care about Ian McShane in United States — modelled from more than twelve digital signal sources. Ian McShane has an estimated audience of 1,162,159 people in United States.

#1488among Actor Actress or TV Star in United States#4590among Person in United States#3755in Movies & TV

The average Ian McShane fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Skarsgård, Kings (U.S. TV series), Mad Max (franchise), with strongest over-indexing on Bill Skarsgård (292.8× the country average).

Demographically, the Ian McShane audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ian McShane fan in United States is more male, around 34.4 years old, with strong Individualism tendencies and a notable affinity for Bill Skarsgård.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ian McShane profile in United States.

Audience size
1.2M
in United States
Gender
40.6%♀
59.4% male
Age
34.4
average years
Country rank
#21338
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ian McShane fans

40.6% are female, 59.4% are male, average age 34.4.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Ian McShane audience in United States
MetricValue
Female40.6%
Male59.4%
Average age34.4
Estimated audience size1,162,159
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Ian McShane audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3915%
40-4914%
50+16%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Ian McShane audience comes from United States.

Worldwide audience distribution share by country for Ian McShane
CountryShare
United States33.0%
United Kingdom19.7%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ian McShane audience in United States is strongest.

Fig. 05

Top regions by affinity

Ian McShane fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~9K1.42×
02Montana~4K1.30×
03Utah~10K1.26×
04Alaska~3K1.26×
05Wyoming~2K1.26×
06Oregon~20K1.20×
07South Dakota~3K1.20×
08Arizona~30K1.18×
09Oklahoma~20K1.15×
10New Mexico~7K1.13×
11Maine~5K1.13×
12Washington~30K1.11×
13West Virginia~6K1.11×
14Missouri~20K1.08×
15Kentucky~20K1.08×
16Arkansas~10K1.08×
17Kansas~10K1.06×
18New Hampshire~5K1.06×
19North Dakota~3K1.06×
20Nebraska~6K1.03×
21Tennessee~20K1.01×
22Colorado~20K1.01×
23Alabama~20K1.01×
24Wisconsin~20K1.00×
25Iowa~10K1.00×
26Indiana~20K0.99×
27Ohio~40K0.98×
28Michigan~30K0.97×
29Minnesota~20K0.96×
30Pennsylvania~40K0.94×
31Nevada~10K0.93×
32Rhode Island~4K0.93×
33South Carolina~20K0.91×
34Mississippi~9K0.91×
35Texas~90K0.90×
36North Carolina~30K0.88×
37California~100K0.87×
38Illinois~40K0.87×
39Louisiana~10K0.87×
40Delaware~3K0.87×
41Virginia~30K0.85×
42Hawaii~4K0.84×
43Florida~70K0.83×
44Connecticut~10K0.83×
45Georgia~30K0.82×
46Massachusetts~20K0.81×
47Maryland~20K0.81×
48New York~50K0.78×
49New Jersey~20K0.75×
50Washington, District of Columbia~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Ian McShane, United States
0.64×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ian McShane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ian McShane audience
#·InterestCategoryAffinity×
01My Own Private IdahoMovies & TV307.55×
02Bill SkarsgårdMovies & TV292.80×
03Event Horizon (film)Movies & TV282.22×
04Higher LearningMovies & TV272.07×
05Wanted (2008 film)Movies & TV256.78×
06Snow White and the HuntsmanMovies & TV242.97×
07Kings (U.S. TV series)Movies & TV236.63×
08Mad Max (franchise)Movies & TV232.80×
09Law Abiding CitizenMovies & TV227.28×
10Ocean's 11Movies & TV226.94×
11Air Force One (film)Movies & TV226.83×
12Public Enemies (2009 film)Movies & TV225.34×
13The Last Ship (TV series)Movies & TV210.47×
14The Mechanic (2011 film)Movies & TV201.15×
15Constantine (film)Movies & TV178.79×
16Crank (film)Movies & TV177.19×
17Planet of the ApesMovies & TV170.21×
18Gladiator (2000 film)Movies & TV106.43×
19Men in Black (franchise)Movies & TV104.22×
20John LithgowMovies & TV87.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ian McShane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ian McShane audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.14×
PatriotismCONSERVATISM1.51×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ian McShane audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
DIY MentalityTHRILL0.86×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ian McShane have in United States?

Ian McShane has an estimated audience of 1,162,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ian McShane fans?

40.6% of Ian McShane fans are female, 59.4% are male, with an average age of 34.4 years.

03

Which brands do Ian McShane fans like most?

Ian McShane fans show strongest brand affinity for Bill Skarsgård (292.8×), Kings (U.S. TV series) (236.63×), and Mad Max (franchise) (232.8×) over the country average.

04

Where do Ian McShane fans live in United States?

Ian McShane fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ian McShane fans also like?

Beyond Ian McShane itself, the audience over-indexes on Kings (U.S. TV series) (236.63×), Mad Max (franchise) (232.8×), Ocean's 11 (226.94×), and Event Horizon (film) (282.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ian McShane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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