My Own Private Idaho Audience in United States

My Own Private Idaho has an estimated audience of 452,622 people in United States. 20.7% are female, 79.3% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Ian McShane, The Last Ship (TV series), Snow White and the Huntsman, Brokeback Mountain, Good Will Hunting.

The average My Own Private Idaho fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ian McShane, The Last Ship (TV series), Snow White and the Huntsman, with strongest over-indexing on Ian McShane (287.66× the country average). Demographically, the My Own Private Idaho audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of My Own Private Idaho fans

Demographic split for My Own Private Idaho audience in United States
MetricValue
Female20.7%
Male79.3%
Average age44.1
Estimated audience size452,622

Audience persona

The typical My Own Private Idaho fan in United States is more male, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ian McShane.

Top regions in United States

Top regions ranked by reach for My Own Private Idaho in United States
RegionReachAffinity
California71,5851.44×
New York33,3501.32×
Texas31,9140.82×
Florida22,7760.74×
Illinois14,7260.98×
Washington14,3971.59×
Pennsylvania13,9560.92×
Oregon12,5142.41×
Georgia11,2850.81×
Ohio11,1880.8×
North Carolina11,1010.82×
Massachusetts10,6731.2×
New Jersey9,9210.86×
Virginia9,5670.87×
Michigan9,4610.8×
Arizona8,8970.96×
Idaho7,7453.41×
Tennessee7,4640.82×
Colorado7,3611.03×
Indiana7,0220.85×
Maryland6,3060.81×
Minnesota6,2310.96×
Wisconsin6,2160.91×
Missouri6,2130.85×
Kentucky5,5360.98×
South Carolina4,8650.71×
Utah4,7581.17×
Louisiana4,6640.8×
Connecticut4,6041.01×
Oklahoma4,2060.84×
Alabama4,0310.64×
Nevada3,9610.9×
Kansas2,7550.77×
Arkansas2,7220.73×
Iowa2,7200.73×
New Mexico2,5761.13×
Mississippi2,0670.55×
Maine1,8211.12×
Washington, District of Columbia1,7001.25×
New Hampshire1,6610.93×
Nebraska1,6560.73×
Hawaii1,6520.85×
Rhode Island1,6231.13×
West Virginia1,5030.71×
Montana1,3911.11×
Vermont1,1951.5×
South Dakota8500.81×
Delaware8330.67×
Alaska8100.84×
North Dakota5890.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Own Private Idaho audience
BrandAffinityCategory
Ian McShane287.66×Movies & TV
The Last Ship (TV series)214.48×Movies & TV
Snow White and the Huntsman183×Movies & TV
Brokeback Mountain54.58×Movies & TV
Good Will Hunting38.58×Movies & TV
Michelle Pfeiffer27.34×Movies & TV
London Has Fallen77.53×Movies & TV
Legally Blonde37.55×Movies & TV
Diane Keaton11.71×Movies & TV
Kingsman: The Secret Service77.05×Movies & TV
Tom Cruise14.6×Movies & TV
Ethan Hawke20.11×Movies & TV
The Place Beyond the Pines58.85×Movies & TV
Dazed & Confused (magazine)31.98×Fashion & Accessoires
Riverdale34.53×Movies & TV
Alexander Skarsgård19.41×Movies & TV
The Expendables (film series)54.97×Movies & TV
Fandango13.85×Travel & Leisure
Dallas Buyers Club46.58×Movies & TV
Donnie Darko18.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Own Private Idaho audience
TraitClusterScore
Early Adopter MentalityPOWER1.26
Need for SecurityCONSERVATISM1.22
ExtroversionTHRILL1.17
Convenience OrientationPREMIUM1.16
TraditionCONSERVATISM1.14
SpiritualityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for My Own Private Idaho
CountryShare
United States39.9%
Australia9.0%
United Kingdom8.0%

See My Own Private Idaho audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does My Own Private Idaho have in United States?

My Own Private Idaho has an estimated audience of 452,622 people in United States, concentrated in California and New York.

What is the gender split and age of My Own Private Idaho fans?

20.7% of My Own Private Idaho fans are female, 79.3% are male, with an average age of 44.1 years.

Which brands do My Own Private Idaho fans like most?

My Own Private Idaho fans show strongest brand affinity for Ian McShane (287.66×), The Last Ship (TV series) (214.48×), and Snow White and the Huntsman (183×) over the country average.

Where do My Own Private Idaho fans live in United States?

My Own Private Idaho fans in United States are most concentrated in California (reach 71,585), New York (reach 33,350), and Texas (reach 31,914). These three regions account for the largest share of the active audience.

What other brands do My Own Private Idaho fans also like?

Beyond My Own Private Idaho itself, the audience over-indexes on The Last Ship (TV series) (214.48×), Snow White and the Huntsman (183×), Brokeback Mountain (54.58×), and Good Will Hunting (38.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Own Private Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.