Rascasse Audience Intelligence

My Own Private Idaho Audience in United States

A data profile of the people who buy, follow and care about My Own Private Idaho in United States — modelled from more than twelve digital signal sources. My Own Private Idaho has an estimated audience of 454,358 people in United States.

#3411among Movie / TV Show / Series in United States#7172in Movies & TV

The average My Own Private Idaho fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ian McShane, The Last Ship (TV series), White House Down, with strongest over-indexing on Ian McShane (307.55× the country average).

Demographically, the My Own Private Idaho audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Own Private Idaho fan in United States is more male, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ian McShane.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Own Private Idaho profile in United States.

Audience size
454K
in United States
Gender
20.7%♀
79.3% male
Age
44.1
average years
Country rank
#38742
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Own Private Idaho viewers

20.7% are female, 79.3% are male, average age 44.1.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for My Own Private Idaho audience in United States
MetricValue
Female20.7%
Male79.3%
Average age44.1
Estimated audience size454,358
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the My Own Private Idaho audience in United States
Age bracketShare%
16-196%
20-2916%
30-3925%
40-4928%
50+25%
Fig. 04

Worldwide distribution

38.1%

of the worldwide My Own Private Idaho audience comes from United States.

Worldwide audience distribution share by country for My Own Private Idaho
CountryShare
United States38.1%
United Kingdom8.1%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Own Private Idaho audience in United States is strongest.

Fig. 05

Top regions by affinity

My Own Private Idaho fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~7K3.21×
02Oregon~10K2.25×
03Washington~10K1.55×
04Vermont~1K1.42×
05California~70K1.37×
06New York~30K1.26×
07Washington, District of Columbia~2K1.20×
08Massachusetts~10K1.16×
09Montana~1K1.16×
10Maine~2K1.15×
11Rhode Island~2K1.15×
12Utah~5K1.14×
13New Mexico~2K1.08×
14Illinois~20K1.02×
15Colorado~7K1.02×
16Alaska<1K1.02×
17Connecticut~5K1.01×
18New Hampshire~2K0.97×
19Nevada~4K0.95×
20Minnesota~6K0.94×
21Pennsylvania~10K0.93×
22Arizona~9K0.93×
23Kentucky~5K0.93×
24Hawaii~2K0.91×
25Wisconsin~6K0.89×
26Missouri~6K0.87×
27New Jersey~10K0.85×
28Virginia~9K0.85×
29Oklahoma~4K0.85×
30South Dakota<1K0.85×
31Indiana~7K0.84×
32West Virginia~2K0.84×
33Tennessee~7K0.83×
34Maryland~6K0.83×
35North Dakota<1K0.82×
36North Carolina~10K0.81×
37Michigan~10K0.81×
38Nebraska~2K0.81×
39Texas~30K0.80×
40Iowa~3K0.80×
41Kansas~3K0.80×
42Ohio~10K0.79×
43Georgia~10K0.79×
44Louisiana~5K0.78×
45Arkansas~3K0.78×
46Delaware<1K0.78×
47Florida~20K0.71×
48South Carolina~5K0.71×
49Mississippi~3K0.69×
50Alabama~4K0.68×
Fig. 06

Affinity by region

Affinity by region — My Own Private Idaho, United States
0.68×1.00×3.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Own Private Idaho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Own Private Idaho audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV307.55×
02The Last Ship (TV series)Movies & TV248.67×
03White House DownMovies & TV116.95×
04Kingsman: The Secret ServiceMovies & TV98.23×
05The Place Beyond the PinesMovies & TV87.97×
06London Has FallenMovies & TV83.88×
07The Expendables (film series)Movies & TV63.04×
08Snow White and the HuntsmanMovies & TV45.26×
09Dallas Buyers ClubMovies & TV43.60×
10Legally BlondeMovies & TV31.10×
11FandangoTravel & Leisure25.16×
12Dustin HoffmanMovies & TV20.00×
13Kung Fu PandaMovies & TV20.00×
14Lucy LiuMovies & TV18.88×
15Tom CruiseMovies & TV17.07×
16Tessa ThompsonMovies & TV16.32×
17ZootopiaMovies & TV12.28×
18MonstersMovies & TV11.22×
19Sylvester StalloneMovies & TV10.04×
20Charlize TheronMovies & TV9.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Own Private Idaho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Own Private Idaho audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
SpiritualityBALANCE1.42×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Own Private Idaho audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.73×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Own Private Idaho have in United States?

My Own Private Idaho has an estimated audience of 454,358 people in United States, concentrated in California and New York.

02

What is the gender split and age of My Own Private Idaho viewers?

20.7% of My Own Private Idaho fans are female, 79.3% are male, with an average age of 44.1 years.

03

Which brands do My Own Private Idaho fans like most?

My Own Private Idaho fans show strongest brand affinity for Ian McShane (307.55×), The Last Ship (TV series) (248.67×), and White House Down (116.95×) over the country average.

04

Where do My Own Private Idaho fans live in United States?

My Own Private Idaho fans in United States are most concentrated in California (reach ~70K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do My Own Private Idaho fans also like?

Beyond My Own Private Idaho itself, the audience over-indexes on The Last Ship (TV series) (248.67×), White House Down (116.95×), The Place Beyond the Pines (87.97×), and London Has Fallen (83.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See My Own Private Idaho audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for My Own Private Idaho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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