Rascasse Audience Intelligence

Dustin Hoffman Audience in United States

A data profile of the people who buy, follow and care about Dustin Hoffman in United States — modelled from more than twelve digital signal sources. Dustin Hoffman has an estimated audience of 2,191,739 people in United States.

#807among Actor Actress or TV Star in United States#2344among Person in United States#2006in Movies & TV

The average Dustin Hoffman fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ian McShane, Christopher Plummer, Toy train, with strongest over-indexing on Ian McShane (301.01× the country average).

Demographically, the Dustin Hoffman audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dustin Hoffman fan in United States is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Ian McShane.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dustin Hoffman profile in United States.

Audience size
2.2M
in United States
Gender
54.2%♀
45.8% male
Age
37.4
average years
Country rank
#13243
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dustin Hoffman fans

54.2% are female, 45.8% are male, average age 37.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Dustin Hoffman audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.4
Estimated audience size2,191,739
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Dustin Hoffman audience in United States
Age bracketShare%
16-1934%
20-2914%
30-3910%
40-4917%
50+25%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Dustin Hoffman audience comes from United States.

Worldwide audience distribution share by country for Dustin Hoffman
CountryShare
United States28.0%
Italy10.6%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dustin Hoffman audience in United States is strongest.

Fig. 05

Top regions by affinity

Dustin Hoffman fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.20×
02Idaho~10K1.20×
03Connecticut~20K1.17×
04Utah~20K1.16×
05Montana~7K1.15×
06New Hampshire~9K1.14×
07Maine~8K1.13×
08Massachusetts~40K1.10×
09New York~100K1.09×
10Washington~40K1.09×
11Missouri~40K1.09×
12Rhode Island~7K1.09×
13Wisconsin~30K1.08×
14Vermont~4K1.08×
15California~200K1.06×
16Colorado~30K1.06×
17Pennsylvania~70K1.05×
18New Jersey~60K1.05×
19Ohio~70K1.03×
20Indiana~40K1.03×
21Minnesota~30K1.03×
22Oklahoma~20K1.03×
23Michigan~60K1.02×
24Arizona~40K1.02×
25Kansas~20K1.02×
26Kentucky~30K1.01×
27New Mexico~10K1.01×
28Alaska~4K1.01×
29Illinois~70K1.00×
30Iowa~20K1.00×
31Nebraska~10K0.98×
32Tennessee~40K0.96×
33Florida~100K0.95×
34South Dakota~5K0.95×
35Arkansas~20K0.94×
36Nevada~20K0.93×
37North Carolina~60K0.92×
38North Dakota~4K0.92×
39Virginia~50K0.91×
40West Virginia~9K0.91×
41Hawaii~8K0.90×
42South Carolina~30K0.89×
43Delaware~5K0.89×
44Texas~200K0.88×
45Maryland~30K0.86×
46Washington, District of Columbia~5K0.84×
47Georgia~50K0.83×
48Louisiana~20K0.81×
49Alabama~20K0.79×
50Mississippi~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Dustin Hoffman, United States
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dustin Hoffman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dustin Hoffman audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV301.01×
02Wolfgang PetersenMovies & TV183.29×
03Toy trainKids & Family123.54×
04aau basketballSports80.07×
05Christopher PlummerMovies & TV75.19×
06FIBA EuroBasketSports61.03×
07WuxiaLiterature51.03×
08Yao MingSports41.72×
09Tim DuncanSports36.92×
10Camping World Truck SeriesSports36.52×
11Jeremy LinSports29.68×
12Dirk NowitzkiSports29.33×
13Christopher WalkenMovies & TV27.78×
14Bill SkarsgårdMovies & TV20.00×
15Kings (U.S. TV series)Movies & TV20.00×
16John LithgowMovies & TV20.00×
17Draymond GreenSports19.27×
18Luka DončićSports17.99×
19Tommy Lee JonesMovies & TV17.97×
20Robert DuvallMovies & TV16.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dustin Hoffman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dustin Hoffman audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
IndividualismJOY1.16×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dustin Hoffman audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Price SensitivityPREMIUM0.74×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dustin Hoffman have in United States?

Dustin Hoffman has an estimated audience of 2,191,739 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dustin Hoffman fans?

54.2% of Dustin Hoffman fans are female, 45.8% are male, with an average age of 37.4 years.

03

Which brands do Dustin Hoffman fans like most?

Dustin Hoffman fans show strongest brand affinity for Ian McShane (301.01×), Christopher Plummer (75.19×), and Toy train (123.54×) over the country average.

04

Where do Dustin Hoffman fans live in United States?

Dustin Hoffman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dustin Hoffman fans also like?

Beyond Dustin Hoffman itself, the audience over-indexes on Christopher Plummer (75.19×), Toy train (123.54×), Yao Ming (41.72×), and Wolfgang Petersen (183.29×) compared to the United States average.

Appendix

Explore more audiences

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See Dustin Hoffman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dustin Hoffman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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