Toy train Audience in United States

Toy train logo

Toy train has an estimated audience of 333,853 people in United States. 29.6% are female, 70.4% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Yoga Journal, Nebraska Cornhuskers football, Home staging, Jingoism.

The average Toy train fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Yoga Journal, Nebraska Cornhuskers football, with strongest over-indexing on Israel (5.35× the country average). Demographically, the Toy train audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Toy train fans

Demographic split for Toy train audience in United States
MetricValue
Female29.6%
Male70.4%
Average age44.4
Estimated audience size333,853

Audience persona

The typical Toy train fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Toy train in United States
RegionReachAffinity
California37,0241.01×
Texas29,1341.02×
New York19,7871.06×
Florida16,8150.74×
Pennsylvania14,5311.29×
Illinois12,5331.13×
Ohio11,7871.15×
Georgia11,2201.09×
North Carolina10,0461×
New Jersey9,2241.09×
Michigan9,0811.04×
Virginia8,4751.04×
Indiana7,3961.21×
Tennessee6,6761×
Massachusetts6,2250.95×
Maryland6,1601.07×
Missouri5,9971.11×
Arizona5,8550.86×
Washington5,6440.84×
Wisconsin5,4201.08×
Kentucky5,1531.23×
Louisiana5,1401.19×
Alabama5,1241.1×
Minnesota4,9581.04×
South Carolina4,8950.97×
Colorado4,2580.81×
Utah4,1191.38×
Oklahoma4,0431.09×
Oregon3,3950.89×
Arkansas3,2231.17×
Mississippi2,9931.09×
Iowa2,9231.06×
Connecticut2,8900.86×
Kansas2,8451.08×
Nevada2,6400.82×
Nebraska2,4441.46×
West Virginia1,9461.25×
Idaho1,4690.88×
New Mexico1,4530.87×
New Hampshire1,2410.94×
Hawaii1,2240.85×
Rhode Island1,1581.09×
Maine8750.73×
Delaware7960.86×
Montana7360.79×
South Dakota7120.92×
North Dakota6931.01×
Washington, District of Columbia5750.57×
Vermont5300.9×
Wyoming3830.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toy train audience
BrandAffinityCategory
Israel5.35×Travel & Leisure
Yoga Journal20×Sports
Nebraska Cornhuskers football3.98×Sports
Home staging5.06×Home & Garden
Jingoism1.71×Politics & Society
Elsword12.49×Games
Kevin Murphy (screenwriter)11.56×Movies & TV
Pillow1.6×Home & Garden
Staycation2.43×Home & Garden
Urban horticulture2.26×Home & Garden
Nebraska1.7×Travel & Leisure
JDSU1.89×Business & Career
Glossier3.25×Beauty & Wellness
Surf kayaking8.92×Sports
N1 road (South Africa)2.45×Travel & Leisure
Graham Greene3.55×Literature
Jeep Wagoneer3.19×Cars & Mobility
edureka18.35×Business & Career
Nipsey Hussle2.73×Music & Radio
Charlamagne Tha God4.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toy train audience
TraitClusterScore
PatriotismCONSERVATISM1.9
Need for SecurityCONSERVATISM1.56
DIY MentalityTHRILL1.44
Risk AppetiteTHRILL1.39
Career OrientationPOWER1.35
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Toy train
CountryShare
United States31.7%
Germany7.4%
Brazil6.2%

See Toy train audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Toy train have in United States?

Toy train has an estimated audience of 333,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Toy train fans?

29.6% of Toy train fans are female, 70.4% are male, with an average age of 44.4 years.

Which brands do Toy train fans like most?

Toy train fans show strongest brand affinity for Israel (5.35×), Yoga Journal (20×), and Nebraska Cornhuskers football (3.98×) over the country average.

Where do Toy train fans live in United States?

Toy train fans in United States are most concentrated in California (reach 37,024), Texas (reach 29,134), and New York (reach 19,787). These three regions account for the largest share of the active audience.

What other brands do Toy train fans also like?

Beyond Toy train itself, the audience over-indexes on Yoga Journal (20×), Nebraska Cornhuskers football (3.98×), Home staging (5.06×), and Jingoism (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toy train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.