FIBA EuroBasket Audience in United States

FIBA EuroBasket logo

FIBA EuroBasket has an estimated audience of 435,772 people in United States. 30.5% are female, 69.5% are male, average age 31.2. Top regions: California, New York, Texas. Top brand affinities: El Show De Piolin, Xavier Musketeers men's basketball, Luka Dončić, Yao Ming, Tennessee Lady Volunteers basketball.

The average FIBA EuroBasket fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include El Show De Piolin, Xavier Musketeers men's basketball, Luka Dončić, with strongest over-indexing on El Show De Piolin (609.76× the country average). Demographically, the FIBA EuroBasket audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of FIBA EuroBasket fans

Demographic split for FIBA EuroBasket audience in United States
MetricValue
Female30.5%
Male69.5%
Average age31.2
Estimated audience size435,772

Audience persona

The typical FIBA EuroBasket fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for El Show De Piolin.

Top regions in United States

Top regions ranked by reach for FIBA EuroBasket in United States
RegionReachAffinity
California51,4091.07×
New York39,9411.64×
Texas39,3071.05×
Florida37,0071.25×
Illinois22,0331.52×
Georgia18,4621.38×
North Carolina17,7451.35×
Tennessee13,8541.58×
Pennsylvania13,1990.9×
New Jersey12,6521.14×
Massachusetts11,2801.31×
Maryland11,2571.5×
Virginia11,1711.05×
Michigan8,1320.71×
Ohio7,7760.58×
Alabama7,7311.27×
Indiana7,5490.95×
Colorado7,3651.07×
Arizona6,2170.7×
South Carolina6,0070.92×
Connecticut5,9911.37×
Oklahoma5,8931.22×
Nevada5,8761.39×
Missouri5,6680.81×
Washington5,5050.63×
Louisiana4,5480.81×
Minnesota4,4470.71×
Wisconsin4,2780.65×
Kentucky3,9930.73×
Oregon3,2630.65×
Arkansas2,9640.83×
West Virginia2,5701.27×
Washington, District of Columbia2,5031.91×
Kansas2,4590.72×
Mississippi2,2240.62×
New Mexico2,2111.01×
Iowa2,1740.61×
Utah1,8740.48×
Hawaii1,8630.99×
Idaho1,7800.81×
Nebraska1,1850.54×
Alaska1,0991.18×
Montana1,0380.86×
North Dakota9981.11×
New Hampshire9830.57×
Delaware9810.82×
Rhode Island9500.68×
Maine9490.61×
South Dakota9460.94×
Wyoming8911.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIBA EuroBasket audience
BrandAffinityCategory
El Show De Piolin609.76×Music & Radio
Xavier Musketeers men's basketball148.04×Sports
Luka Dončić41.44×Sports
Yao Ming71.68×Sports
Tennessee Lady Volunteers basketball122.49×Sports
Mississippi State Bulldogs basketball147.67×Sports
Old Dominion Monarchs basketball149.72×Sports
ACC Men's Basketball Tournament139.82×Sports
Seton Hall Pirates men's basketball108.69×Sports
Washington Huskies men's basketball138.97×Sports
Nevada Wolf Pack men's basketball143.16×Sports
Ben Simmons49.74×Sports
Dustin Hoffman46.18×Movies & TV
WNBA10.72×Sports
Diana Taurasi65.9×Sports
De'Aaron Fox37.46×Sports
Ohio State Buckeyes women's basketball60.67×Sports
Detroit Pistons10.82×Sports
Golden State Warriors6.42×Sports
Utah Jazz11.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIBA EuroBasket audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.2
SustainabilityBALANCE1.17
Early Adopter MentalityPOWER1.17
Sports ActivityPOWER1.14
Luxury OrientationPREMIUM1.1
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for FIBA EuroBasket
CountryShare
Italy11.4%
United States10.9%
Philippines5.0%

See FIBA EuroBasket audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does FIBA EuroBasket have in United States?

FIBA EuroBasket has an estimated audience of 435,772 people in United States, concentrated in California and New York.

What is the gender split and age of FIBA EuroBasket fans?

30.5% of FIBA EuroBasket fans are female, 69.5% are male, with an average age of 31.2 years.

Which brands do FIBA EuroBasket fans like most?

FIBA EuroBasket fans show strongest brand affinity for El Show De Piolin (609.76×), Xavier Musketeers men's basketball (148.04×), and Luka Dončić (41.44×) over the country average.

Where do FIBA EuroBasket fans live in United States?

FIBA EuroBasket fans in United States are most concentrated in California (reach 51,409), New York (reach 39,941), and Texas (reach 39,307). These three regions account for the largest share of the active audience.

What other brands do FIBA EuroBasket fans also like?

Beyond FIBA EuroBasket itself, the audience over-indexes on Xavier Musketeers men's basketball (148.04×), Luka Dončić (41.44×), Yao Ming (71.68×), and Tennessee Lady Volunteers basketball (122.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIBA EuroBasket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.