Rascasse Audience Intelligence

FIBA EuroBasket Audience in United States

A data profile of the people who buy, follow and care about FIBA EuroBasket in United States — modelled from more than twelve digital signal sources. FIBA EuroBasket has an estimated audience of 435,712 people in United States.

#565among Basketball in United States#491among Event in United States#3907in Sports

The average FIBA EuroBasket fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include El Show De Piolin, Luka Dončić, Tennessee Lady Volunteers basketball, with strongest over-indexing on El Show De Piolin (609.76× the country average).

Demographically, the FIBA EuroBasket audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIBA EuroBasket fan in United States is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for El Show De Piolin.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIBA EuroBasket profile in United States.

Audience size
436K
in United States
Gender
30.5%♀
69.5% male
Age
31.2
average years
Country rank
#39663
Event in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIBA EuroBasket fans

30.5% are female, 69.5% are male, average age 31.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for FIBA EuroBasket audience in United States
MetricValue
Female30.5%
Male69.5%
Average age31.2
Estimated audience size435,712
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the FIBA EuroBasket audience in United States
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

6.0%

of the worldwide FIBA EuroBasket audience comes from United States.

Worldwide audience distribution share by country for FIBA EuroBasket
CountryShare
Germany10.0%
Italy6.8%
United States6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIBA EuroBasket audience in United States is strongest.

Fig. 05

Top regions by affinity

FIBA EuroBasket fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K2.17×
02Washington, District of Columbia~3K2.14×
03Massachusetts~20K1.92×
04Illinois~30K1.75×
05Colorado~10K1.56×
06New Jersey~20K1.52×
07California~70K1.49×
08Connecticut~6K1.47×
09Maryland~10K1.33×
10Utah~5K1.30×
11Oregon~6K1.29×
12Wisconsin~8K1.24×
13Washington~10K1.19×
14Texas~40K1.14×
15Nevada~5K1.14×
16Rhode Island~2K1.14×
17Florida~30K1.13×
18Virginia~10K1.13×
19Georgia~10K1.11×
20Indiana~8K1.00×
21Hawaii~2K0.98×
22New Hampshire~2K0.98×
23Vermont<1K0.97×
24Alaska<1K0.96×
25Arizona~8K0.95×
26North Carolina~10K0.93×
27Maine~1K0.91×
28Montana~1K0.90×
29Pennsylvania~10K0.88×
30Tennessee~8K0.87×
31Missouri~6K0.87×
32Minnesota~5K0.85×
33North Dakota<1K0.85×
34Iowa~3K0.84×
35South Dakota<1K0.83×
36Delaware<1K0.81×
37Michigan~9K0.80×
38West Virginia~2K0.78×
39Idaho~2K0.77×
40Oklahoma~4K0.76×
41New Mexico~2K0.75×
42Alabama~4K0.71×
43South Carolina~5K0.70×
44Kentucky~4K0.70×
45Nebraska~2K0.70×
46Ohio~9K0.69×
47Kansas~2K0.69×
48Arkansas~2K0.67×
49Mississippi~2K0.63×
50Louisiana~3K0.61×
Fig. 06

Affinity by region

Affinity by region — FIBA EuroBasket, United States
0.61×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIBA EuroBasket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIBA EuroBasket audience
#·InterestCategoryAffinity×
01El Show De PiolinMusic & Radio609.76×
02Old Dominion Monarchs basketballSports149.72×
03Xavier Musketeers men's basketballSports148.04×
04Mississippi State Bulldogs basketballSports147.67×
05Nevada Wolf Pack men's basketballSports143.16×
06ACC Men's Basketball TournamentSports139.82×
07Washington Huskies men's basketballSports138.97×
08Tennessee Lady Volunteers basketballSports122.49×
09Seton Hall Pirates men's basketballSports108.69×
10Yao MingSports71.68×
11Diana TaurasiSports65.90×
12Ohio State Buckeyes women's basketballSports60.67×
13Ben SimmonsSports49.74×
14Dustin HoffmanMovies & TV46.18×
15Luka DončićSports41.44×
16De'Aaron FoxSports37.46×
17Klay ThompsonSports14.82×
18Detroit PistonsSports10.82×
19WNBASports10.72×
20San Antonio SpursSports9.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIBA EuroBasket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIBA EuroBasket audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.19×
Early Adopter MentalityPOWER1.09×
Luxury OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIBA EuroBasket audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Convenience OrientationPREMIUM0.56×
Community OrientationOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIBA EuroBasket have in United States?

FIBA EuroBasket has an estimated audience of 435,712 people in United States, concentrated in California and New York.

02

What is the gender split and age of FIBA EuroBasket fans?

30.5% of FIBA EuroBasket fans are female, 69.5% are male, with an average age of 31.2 years.

03

Which brands do FIBA EuroBasket fans like most?

FIBA EuroBasket fans show strongest brand affinity for El Show De Piolin (609.76×), Luka Dončić (41.44×), and Tennessee Lady Volunteers basketball (122.49×) over the country average.

04

Where do FIBA EuroBasket fans live in United States?

FIBA EuroBasket fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FIBA EuroBasket fans also like?

Beyond FIBA EuroBasket itself, the audience over-indexes on Luka Dončić (41.44×), Tennessee Lady Volunteers basketball (122.49×), Xavier Musketeers men's basketball (148.04×), and Yao Ming (71.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See FIBA EuroBasket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIBA EuroBasket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →