Washington Huskies men's basketball Audience in United States

Washington Huskies men's basketball logo

Washington Huskies men's basketball has an estimated audience of 288,942 people in United States. 28.4% are female, 71.6% are male, average age 34.3. Top regions: Washington, California, Texas. Top brand affinities: Maryland Terrapins men's basketball, Kansas State Wildcats men's basketball, FIBA EuroBasket, Phoenix Suns, PSV Eindhoven.

The average Washington Huskies men's basketball fan in United States is 34.3 years old, more male, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Maryland Terrapins men's basketball, Kansas State Wildcats men's basketball, FIBA EuroBasket, with strongest over-indexing on Maryland Terrapins men's basketball (85.75× the country average). Demographically, the Washington Huskies men's basketball audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Washington Huskies men's basketball fans

Demographic split for Washington Huskies men's basketball audience in United States
MetricValue
Female28.4%
Male71.6%
Average age34.3
Estimated audience size288,942

Audience persona

The typical Washington Huskies men's basketball fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Maryland Terrapins men's basketball.

Top regions in United States

Top regions ranked by reach for Washington Huskies men's basketball in United States
RegionReachAffinity
Washington84,66814.61×
California21,1110.66×
Texas9,2470.37×
Arizona7,7031.31×
Florida7,4600.38×
Illinois6,7590.7×
Michigan6,4160.85×
New York5,8190.36×
Indiana5,5511.05×
Montana4,2675.32×
Oregon4,2381.28×
Ohio4,1700.47×
Nevada3,8111.36×
North Carolina3,5210.41×
Tennessee3,0860.53×
Maryland3,0600.62×
Pennsylvania2,9670.31×
Utah2,9601.14×
Georgia2,8600.32×
Wisconsin2,8560.66×
Virginia2,6850.38×
New Jersey2,5800.35×
Kentucky2,5600.71×
Colorado2,3280.51×
Idaho2,1741.5×
Alabama2,1020.52×
Louisiana2,0140.54×
Missouri1,9600.42×
Massachusetts1,9400.34×
Mississippi1,8760.79×
South Carolina1,8320.42×
Connecticut1,8150.63×
Iowa1,7700.74×
Minnesota1,6880.41×
Hawaii1,6771.35×
Nebraska1,5461.07×
Arkansas1,2630.53×
Kansas9030.4×
New Mexico8350.58×
Oklahoma7410.23×
Alaska6561.06×
Rhode Island5730.62×
West Virginia4770.35×
South Dakota4570.68×
Washington, District of Columbia4310.5×
Delaware4070.51×
North Dakota3730.63×
Wyoming3350.78×
New Hampshire2450.22×
Maine2430.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Huskies men's basketball audience
BrandAffinityCategory
Maryland Terrapins men's basketball85.75×Sports
Kansas State Wildcats men's basketball89.8×Sports
FIBA EuroBasket87.85×Sports
Phoenix Suns15.59×Sports
PSV Eindhoven66.43×Sports
New Orleans Pelicans16.99×Sports
Gonzaga Bulldogs men's basketball30.98×Sports
Arkansas Razorbacks men's basketball26.21×Sports
Seattle Seahawks10.08×Sports
Minnesota Timberwolves11.81×Sports
Oklahoma City Thunder7.69×Sports
Duke Blue Devils men's basketball12.03×Sports
Washington Huskies football28.94×Sports
Florida Gators men's basketball37.75×Sports
Seattle Mariners8.89×Sports
Chicago Bulls7.34×Sports
Memphis Tigers men's basketball35.98×Sports
Los Angeles Clippers10.46×Sports
New York Knicks7.85×Sports
Boston Celtics6.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Huskies men's basketball audience
TraitClusterScore
Early Adopter MentalityPOWER1.53
LGBTQ+ IdentityOPEN1.26
Convenience OrientationPREMIUM1.22
Sports ActivityPOWER1.2
Family OrientationCONSERVATISM1.14
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Washington Huskies men's basketball
CountryShare
United States81.7%
Canada3.0%
China2.9%

See Washington Huskies men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Washington Huskies men's basketball have in United States?

Washington Huskies men's basketball has an estimated audience of 288,942 people in United States, concentrated in Washington and California.

What is the gender split and age of Washington Huskies men's basketball fans?

28.4% of Washington Huskies men's basketball fans are female, 71.6% are male, with an average age of 34.3 years.

Which brands do Washington Huskies men's basketball fans like most?

Washington Huskies men's basketball fans show strongest brand affinity for Maryland Terrapins men's basketball (85.75×), Kansas State Wildcats men's basketball (89.8×), and FIBA EuroBasket (87.85×) over the country average.

Where do Washington Huskies men's basketball fans live in United States?

Washington Huskies men's basketball fans in United States are most concentrated in Washington (reach 84,668), California (reach 21,111), and Texas (reach 9,247). These three regions account for the largest share of the active audience.

What other brands do Washington Huskies men's basketball fans also like?

Beyond Washington Huskies men's basketball itself, the audience over-indexes on Kansas State Wildcats men's basketball (89.8×), FIBA EuroBasket (87.85×), Phoenix Suns (15.59×), and PSV Eindhoven (66.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Huskies men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.