Rascasse Audience Intelligence

Washington Huskies men's basketball Audience in United States

A data profile of the people who buy, follow and care about Washington Huskies men's basketball in United States — modelled from more than twelve digital signal sources. Washington Huskies men's basketball has an estimated audience of 299,299 people in United States.

#695among Basketball in United States#788among Team in United States#4879in Sports

The average Washington Huskies men's basketball fan in United States is 34.3 years old, more male, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include FIBA EuroBasket, Arkansas Razorbacks men's basketball, Washington Huskies football, with strongest over-indexing on FIBA EuroBasket (138.97× the country average).

Demographically, the Washington Huskies men's basketball audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Huskies men's basketball fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Huskies men's basketball profile in United States.

Audience size
299K
in United States
Gender
28.4%♀
71.6% male
Age
34.3
average years
Country rank
#48463
Team in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Huskies men's basketball fans

28.4% are female, 71.6% are male, average age 34.3.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Washington Huskies men's basketball audience in United States
MetricValue
Female28.4%
Male71.6%
Average age34.3
Estimated audience size299,299
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Washington Huskies men's basketball audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Washington Huskies men's basketball audience comes from United States.

Worldwide audience distribution share by country for Washington Huskies men's basketball
CountryShare
United States81.4%
Canada3.0%
China2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Huskies men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Huskies men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Washington~90K15.14×
02Montana~4K4.43×
03Wisconsin~9K1.97×
04Nebraska~2K1.68×
05Hawaii~2K1.66×
06Idaho~2K1.40×
07Oregon~4K1.26×
08Nevada~3K1.17×
09Arizona~7K1.15×
10Iowa~3K1.10×
11Indiana~6K1.08×
12Alaska<1K1.05×
13Utah~2K0.94×
14Wyoming<1K0.93×
15Michigan~6K0.83×
16South Dakota<1K0.82×
17North Dakota<1K0.79×
18Mississippi~2K0.77×
19Rhode Island<1K0.72×
20Arkansas~2K0.71×
21Illinois~7K0.68×
22Kentucky~2K0.68×
23Delaware<1K0.68×
24Connecticut~2K0.66×
25Maine<1K0.66×
26New Mexico<1K0.65×
27West Virginia<1K0.64×
28New Hampshire<1K0.64×
29Washington, District of Columbia<1K0.63×
30Louisiana~2K0.60×
31Tennessee~3K0.59×
32Maryland~3K0.57×
33Alabama~2K0.57×
34California~20K0.56×
35Kansas~1K0.56×
36Colorado~2K0.54×
37Ohio~4K0.49×
38South Carolina~2K0.49×
39Minnesota~2K0.48×
40Oklahoma~2K0.48×
41Missouri~2K0.47×
42North Carolina~4K0.42×
43Virginia~3K0.40×
44New Jersey~3K0.39×
45Massachusetts~2K0.39×
46Florida~7K0.38×
47Texas~9K0.36×
48Georgia~3K0.36×
49New York~5K0.34×
50Pennsylvania~3K0.34×
Fig. 06

Affinity by region

Affinity by region — Washington Huskies men's basketball, United States
0.34×1.00×15.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Huskies men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Huskies men's basketball audience
#·InterestCategoryAffinity×
01FIBA EuroBasketSports138.97×
02Florida Gators men's basketballSports63.33×
03Memphis Tigers men's basketballSports51.99×
04Washington Huskies footballSports47.60×
05Maryland Terrapins men's basketballSports47.23×
06Arizona Wildcats men's basketballSports46.00×
07Arkansas Razorbacks men's basketballSports45.41×
08Kansas State Wildcats men's basketballSports44.65×
09University of HoustonBusiness & Career24.06×
10Jrue HolidaySports20.00×
11Virginia Cavaliers men's basketballSports19.93×
12Gonzaga Bulldogs men's basketballSports18.32×
13Minnesota TimberwolvesSports13.98×
14Los Angeles ClippersSports12.39×
15New Orleans PelicansSports12.31×
16Phoenix SunsSports12.05×
17New York KnicksSports10.55×
18Seattle MarinersSports10.47×
19Seattle SeahawksSports7.08×
20Oklahoma City ThunderSports5.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Huskies men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Huskies men's basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Family OrientationCONSERVATISM1.47×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Huskies men's basketball audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
SustainabilityBALANCE0.62×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Huskies men's basketball have in United States?

Washington Huskies men's basketball has an estimated audience of 299,299 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Washington Huskies men's basketball fans?

28.4% of Washington Huskies men's basketball fans are female, 71.6% are male, with an average age of 34.3 years.

03

Which brands do Washington Huskies men's basketball fans like most?

Washington Huskies men's basketball fans show strongest brand affinity for FIBA EuroBasket (138.97×), Arkansas Razorbacks men's basketball (45.41×), and Washington Huskies football (47.6×) over the country average.

04

Where do Washington Huskies men's basketball fans live in United States?

Washington Huskies men's basketball fans in United States are most concentrated in Washington (reach ~90K), California (reach ~20K), and Texas (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Huskies men's basketball fans also like?

Beyond Washington Huskies men's basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (45.41×), Washington Huskies football (47.6×), Maryland Terrapins men's basketball (47.23×), and Minnesota Timberwolves (13.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Washington Huskies men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Huskies men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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