Rascasse Audience Intelligence

Florida Gators men's basketball Audience in United States

A data profile of the people who buy, follow and care about Florida Gators men's basketball in United States — modelled from more than twelve digital signal sources. Florida Gators men's basketball has an estimated audience of 642,659 people in United States.

#420among Basketball in United States#492among Team in United States#2994in Sports

The average Florida Gators men's basketball fan in United States is 34.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Kentucky, Georgia.

Top brand affinities include Florida Gators baseball, Duke Blue Devils men's basketball, Arizona Wildcats men's basketball, with strongest over-indexing on Florida Gators baseball (156.66× the country average).

Demographically, the Florida Gators men's basketball audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Florida Gators men's basketball fan in United States is more male, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Florida Gators baseball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Florida Gators men's basketball profile in United States.

Audience size
643K
in United States
Gender
44.2%♀
55.8% male
Age
34.4
average years
Country rank
#31509
Team in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Florida Gators men's basketball fans

44.2% are female, 55.8% are male, average age 34.4.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Florida Gators men's basketball audience in United States
MetricValue
Female44.2%
Male55.8%
Average age34.4
Estimated audience size642,659
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Florida Gators men's basketball audience in United States
Age bracketShare%
16-1936%
20-2917%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Florida Gators men's basketball audience comes from United States.

Worldwide audience distribution share by country for Florida Gators men's basketball
CountryShare
United States78.5%
Canada3.2%
China2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Florida Gators men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Florida Gators men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K5.96×
02Kentucky~50K3.94×
03Alabama~30K2.44×
04Arkansas~20K2.32×
05Tennessee~40K2.17×
06Iowa~10K1.71×
07Georgia~50K1.59×
08North Carolina~40K1.42×
09South Carolina~20K1.37×
10Mississippi~10K1.36×
11Nebraska~6K1.28×
12Indiana~20K1.11×
13Connecticut~10K1.06×
14Louisiana~10K0.91×
15West Virginia~4K0.91×
16South Dakota~2K0.89×
17Kansas~6K0.84×
18Vermont~1K0.83×
19Virginia~20K0.81×
20Missouri~10K0.81×
21North Dakota~2K0.80×
22Washington, District of Columbia~2K0.79×
23Alaska~2K0.79×
24Ohio~20K0.78×
25New Mexico~4K0.77×
26Montana~2K0.75×
27Delaware~2K0.75×
28Pennsylvania~20K0.74×
29Rhode Island~2K0.74×
30Maine~2K0.71×
31Michigan~20K0.70×
32Nevada~7K0.70×
33New Hampshire~3K0.70×
34Maryland~10K0.66×
35Hawaii~3K0.66×
36Idaho~3K0.65×
37Illinois~20K0.64×
38New Jersey~20K0.63×
39Arizona~10K0.63×
40Wisconsin~9K0.63×
41Oklahoma~7K0.62×
42Utah~5K0.62×
43Colorado~9K0.61×
44Minnesota~8K0.57×
45New York~30K0.54×
46Massachusetts~10K0.54×
47Texas~40K0.53×
48Washington~9K0.48×
49Oregon~5K0.46×
50California~40K0.34×
Fig. 06

Affinity by region

Affinity by region — Florida Gators men's basketball, United States
0.34×1.00×5.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Florida Gators men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Florida Gators men's basketball audience
#·InterestCategoryAffinity×
01Florida Gators baseballSports156.66×
02Florida Gators women's soccerSports146.57×
03Notre Dame Fighting Irish men's basketballSports98.15×
04Arizona Wildcats men's basketballSports74.08×
05Georgetown Hoyas men's basketballSports72.79×
06Clemson Tigers men's basketballSports71.70×
07Peter Rabbit (TV series)Movies & TV58.01×
08Seton Hall Pirates men's basketballSports49.29×
09Georgia Bulldogs basketballSports45.79×
10Virginia Cavaliers men's basketballSports43.61×
11UCLA Bruins men's basketballSports36.84×
12LSU Lady Tigers basketballSports34.64×
13Maryland Terrapins men's basketballSports33.87×
14Gonzaga Bulldogs men's basketballSports32.81×
15Villanova Wildcats men's basketballSports32.27×
16Wisconsin Badgers men's basketballSports31.90×
17Florida Gators footballSports30.06×
18Duke Blue Devils men's basketballSports28.77×
19Arkansas Razorbacks men's basketballSports27.39×
20Florida GatorsSports26.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Florida Gators men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Florida Gators men's basketball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Convenience OrientationPREMIUM1.21×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Florida Gators men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Florida Gators men's basketball have in United States?

Florida Gators men's basketball has an estimated audience of 642,659 people in United States, concentrated in Florida and Kentucky.

02

What is the gender split and age of Florida Gators men's basketball fans?

44.2% of Florida Gators men's basketball fans are female, 55.8% are male, with an average age of 34.4 years.

03

Which brands do Florida Gators men's basketball fans like most?

Florida Gators men's basketball fans show strongest brand affinity for Florida Gators baseball (156.66×), Duke Blue Devils men's basketball (28.77×), and Arizona Wildcats men's basketball (74.08×) over the country average.

04

Where do Florida Gators men's basketball fans live in United States?

Florida Gators men's basketball fans in United States are most concentrated in Florida (reach ~400K), Kentucky (reach ~50K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Florida Gators men's basketball fans also like?

Beyond Florida Gators men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (28.77×), Arizona Wildcats men's basketball (74.08×), Virginia Cavaliers men's basketball (43.61×), and Florida Gators football (30.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Florida Gators men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Florida Gators men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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