Notre Dame Fighting Irish men's basketball Audience in United States

Notre Dame Fighting Irish men's basketball logo

Notre Dame Fighting Irish men's basketball has an estimated audience of 399,541 people in United States. 32.8% are female, 67.2% are male, average age 31.0. Top regions: Indiana, Florida, Pennsylvania. Top brand affinities: Welder certification, Staycation, Minnesota, Sinaloa, Alaska.

The average Notre Dame Fighting Irish men's basketball fan in United States is 31.0 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Florida, Pennsylvania. Top brand affinities include Welder certification, Staycation, Minnesota, with strongest over-indexing on Welder certification (28.83× the country average). Demographically, the Notre Dame Fighting Irish men's basketball audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Notre Dame Fighting Irish men's basketball fans

Demographic split for Notre Dame Fighting Irish men's basketball audience in United States
MetricValue
Female32.8%
Male67.2%
Average age31.0
Estimated audience size399,541

Audience persona

The typical Notre Dame Fighting Irish men's basketball fan in United States is more male, around 31.0 years old, with strong Tradition tendencies and a notable affinity for Welder certification.

Top regions in United States

Top regions ranked by reach for Notre Dame Fighting Irish men's basketball in United States
RegionReachAffinity
Indiana81,59811.18×
Florida24,8110.92×
Pennsylvania21,5291.6×
Michigan20,7271.98×
North Carolina19,1211.59×
Illinois19,0261.43×
New York18,1140.81×
Ohio17,0591.39×
California15,0130.34×
Texas12,0600.35×
New Jersey11,1401.1×
Kentucky9,6581.93×
Virginia9,6500.99×
Georgia8,5270.69×
Tennessee6,9940.87×
South Carolina5,8230.97×
Massachusetts5,6000.71×
Maryland5,5420.81×
Louisiana4,5070.87×
Arizona4,0330.49×
Connecticut4,019
Missouri3,9210.61×
Wisconsin3,7120.62×
Iowa3,5361.07×
Alabama3,4810.62×
Colorado3,4390.55×
Nevada2,9480.76×
Minnesota2,7430.48×
Mississippi2,1670.66×
Washington1,9960.25×
Kansas1,7510.56×
Nebraska1,6760.84×
Arkansas1,4680.45×
New Hampshire1,3240.84×
West Virginia1,3040.7×
Oklahoma1,2450.28×
Maine1,1810.83×
Washington, District of Columbia1,1780.98×
Oregon1,1500.25×
Montana1,108
South Dakota1,0151.1×
New Mexico9130.46×
Utah9050.25×
Rhode Island8200.65×
Delaware7990.73×
Hawaii7360.43×
North Dakota6340.77×
Idaho5460.27×
Vermont5100.73×
Wyoming4910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish men's basketball audience
BrandAffinityCategory
Welder certification28.83×Business & Career
Staycation3.53×Home & Garden
Minnesota1.74×Travel & Leisure
Sinaloa3.47×Travel & Leisure
Alaska1.52×Travel & Leisure
Israel1.77×Travel & Leisure
Home equity1.62×Home & Garden
Stracchino23.86×Food & Beverages
Pro-Ject3.18×Music & Radio
Chandrakasem Rajabhat University18.15×Business & Career
Noodle (Gorillaz)2.55×Music & Radio
Kevin Carroll17.02×Movies & TV
Justice1.97×Politics & Society
Jesse Plemons2.15×Movies & TV
Kate Rusby39×Music & Radio
UK garageMusic & Radio
Urban horticulture1.75×Home & Garden
Captain America (1990 film)2.16×Movies & TV
Isometric exercise3.69×Sports
Home staging2.17×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Notre Dame Fighting Irish men's basketball audience
TraitClusterScore
TraditionCONSERVATISM1.22
Sports ActivityPOWER1.18
Community OrientationOPEN1.17
SustainabilityBALANCE1.05
Family OrientationCONSERVATISM1.05
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Notre Dame Fighting Irish men's basketball
CountryShare
United States95.3%
China1.4%
Canada1.2%

See Notre Dame Fighting Irish men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Notre Dame Fighting Irish men's basketball have in United States?

Notre Dame Fighting Irish men's basketball has an estimated audience of 399,541 people in United States, concentrated in Indiana and Florida.

What is the gender split and age of Notre Dame Fighting Irish men's basketball fans?

32.8% of Notre Dame Fighting Irish men's basketball fans are female, 67.2% are male, with an average age of 31.0 years.

Which brands do Notre Dame Fighting Irish men's basketball fans like most?

Notre Dame Fighting Irish men's basketball fans show strongest brand affinity for Welder certification (28.83×), Staycation (3.53×), and Minnesota (1.74×) over the country average.

Where do Notre Dame Fighting Irish men's basketball fans live in United States?

Notre Dame Fighting Irish men's basketball fans in United States are most concentrated in Indiana (reach 81,598), Florida (reach 24,811), and Pennsylvania (reach 21,529). These three regions account for the largest share of the active audience.

What other brands do Notre Dame Fighting Irish men's basketball fans also like?

Beyond Notre Dame Fighting Irish men's basketball itself, the audience over-indexes on Staycation (3.53×), Minnesota (1.74×), Sinaloa (3.47×), and Alaska (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.