Rascasse Audience Intelligence

Notre Dame Fighting Irish men's basketball Audience in United States

A data profile of the people who buy, follow and care about Notre Dame Fighting Irish men's basketball in United States — modelled from more than twelve digital signal sources. Notre Dame Fighting Irish men's basketball has an estimated audience of 389,864 people in United States.

#612among Basketball in United States#678among Team in United States#4186in Sports

The average Notre Dame Fighting Irish men's basketball fan in United States is 31.0 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, Florida, Michigan.

Top brand affinities include Erin Andrews, Florida Gators men's basketball, Duke Blue Devils men's basketball, with strongest over-indexing on Erin Andrews (62.38× the country average).

Demographically, the Notre Dame Fighting Irish men's basketball audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Notre Dame Fighting Irish men's basketball fan in United States is more male, around 31.0 years old, with strong Family Orientation tendencies and a notable affinity for Erin Andrews.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Notre Dame Fighting Irish men's basketball profile in United States.

Audience size
390K
in United States
Gender
32.8%♀
67.2% male
Age
31.0
average years
Country rank
#42164
Team in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Notre Dame Fighting Irish men's basketball fans

32.8% are female, 67.2% are male, average age 31.0.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Notre Dame Fighting Irish men's basketball audience in United States
MetricValue
Female32.8%
Male67.2%
Average age31.0
Estimated audience size389,864
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Notre Dame Fighting Irish men's basketball audience in United States
Age bracketShare%
16-1948%
20-2916%
30-3913%
40-4913%
50+10%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Notre Dame Fighting Irish men's basketball audience comes from United States.

Worldwide audience distribution share by country for Notre Dame Fighting Irish men's basketball
CountryShare
United States95.0%
China1.4%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Notre Dame Fighting Irish men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Notre Dame Fighting Irish men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K10.92×
02Michigan~20K1.96×
03Kentucky~8K1.68×
04Ohio~20K1.52×
05Pennsylvania~20K1.49×
06North Carolina~20K1.43×
07Illinois~20K1.42×
08Missouri~9K1.41×
09Iowa~4K1.10×
10South Dakota~1K1.10×
11New Jersey~10K1.01×
12Montana~1K0.99×
13Virginia~9K0.97×
14Kansas~3K0.97×
15Maine~1K0.97×
16North Dakota<1K0.97×
17Connecticut~4K0.93×
18South Carolina~5K0.91×
19Washington, District of Columbia~1K0.90×
20Delaware<1K0.90×
21Nebraska~2K0.88×
22Vermont<1K0.88×
23Tennessee~7K0.87×
24Louisiana~4K0.87×
25West Virginia~2K0.87×
26New Hampshire~1K0.87×
27Florida~20K0.84×
28Alaska<1K0.84×
29Mississippi~3K0.83×
30Rhode Island~1K0.81×
31Maryland~5K0.77×
32Nevada~3K0.76×
33New York~20K0.75×
34Massachusetts~6K0.75×
35Hawaii~1K0.71×
36Alabama~4K0.70×
37Idaho~1K0.70×
38New Mexico~1K0.69×
39Arkansas~2K0.67×
40Wisconsin~4K0.66×
41Georgia~8K0.62×
42Arizona~5K0.59×
43Colorado~4K0.59×
44Oklahoma~2K0.56×
45Minnesota~3K0.55×
46Utah~2K0.55×
47Oregon~2K0.51×
48Washington~3K0.42×
49Texas~10K0.36×
50California~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Notre Dame Fighting Irish men's basketball, United States
0.34×1.00×10.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Notre Dame Fighting Irish men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Notre Dame Fighting Irish men's basketball audience
#·InterestCategoryAffinity×
01Florida Gators men's basketballSports98.15×
02Erin AndrewsSports62.38×
03Arizona Wildcats men's basketballSports45.88×
04Gonzaga Bulldogs men's basketballSports31.84×
05UCLA Bruins men's basketballSports31.77×
06Virginia Cavaliers men's basketballSports30.32×
07Duke Blue Devils men's basketballSports24.09×
08Kansas Jayhawks men's basketballSports22.53×
09Wisconsin Badgers men's basketballSports20.69×
10University of Notre DameBusiness & Career17.17×
11Notre Dame Fighting Irish footballSports15.28×
12Sharon OsbourneMovies & TV14.82×
13DraftKingsSports14.82×
14Seth GreenMovies & TV14.82×
15Rose McGowanMovies & TV14.82×
16Cincinnati RedsSports5.74×
17Giannis AntetokounmpoSports5.72×
18Masters TournamentSports4.28×
19Donald TrumpPolitics & Society1.82×
20CookingFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Notre Dame Fighting Irish men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish men's basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
TraditionCONSERVATISM1.47×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Notre Dame Fighting Irish men's basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.79×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Notre Dame Fighting Irish men's basketball have in United States?

Notre Dame Fighting Irish men's basketball has an estimated audience of 389,864 people in United States, concentrated in Indiana and Florida.

02

What is the gender split and age of Notre Dame Fighting Irish men's basketball fans?

32.8% of Notre Dame Fighting Irish men's basketball fans are female, 67.2% are male, with an average age of 31.0 years.

03

Which brands do Notre Dame Fighting Irish men's basketball fans like most?

Notre Dame Fighting Irish men's basketball fans show strongest brand affinity for Erin Andrews (62.38×), Florida Gators men's basketball (98.15×), and Duke Blue Devils men's basketball (24.09×) over the country average.

04

Where do Notre Dame Fighting Irish men's basketball fans live in United States?

Notre Dame Fighting Irish men's basketball fans in United States are most concentrated in Indiana (reach ~80K), Florida (reach ~20K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Notre Dame Fighting Irish men's basketball fans also like?

Beyond Notre Dame Fighting Irish men's basketball itself, the audience over-indexes on Florida Gators men's basketball (98.15×), Duke Blue Devils men's basketball (24.09×), Virginia Cavaliers men's basketball (30.32×), and Gonzaga Bulldogs men's basketball (31.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Notre Dame Fighting Irish men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Notre Dame Fighting Irish men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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