Rascasse Audience Intelligence

Kansas Jayhawks men's basketball Audience in United States

A data profile of the people who buy, follow and care about Kansas Jayhawks men's basketball in United States — modelled from more than twelve digital signal sources. Kansas Jayhawks men's basketball has an estimated audience of 1,528,089 people in United States.

#195among Basketball in United States#280among Team in United States#1581in Sports

The average Kansas Jayhawks men's basketball fan in United States is 37.5 years old, more male, and lives primarily in Kansas.

The audience is concentrated in Kansas, Missouri, Texas.

Top brand affinities include Harley-Davidson Street, De'Aaron Fox, Duke Blue Devils men's basketball, with strongest over-indexing on Harley-Davidson Street (61.5× the country average).

Demographically, the Kansas Jayhawks men's basketball audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas Jayhawks men's basketball fan in United States is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Harley-Davidson Street.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas Jayhawks men's basketball profile in United States.

Audience size
1.5M
in United States
Gender
36.6%♀
63.4% male
Age
37.5
average years
Country rank
#17511
Team in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas Jayhawks men's basketball fans

36.6% are female, 63.4% are male, average age 37.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Kansas Jayhawks men's basketball audience in United States
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size1,528,089
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Kansas Jayhawks men's basketball audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4917%
50+20%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Kansas Jayhawks men's basketball audience comes from United States.

Worldwide audience distribution share by country for Kansas Jayhawks men's basketball
CountryShare
United States96.0%
China1.0%
Philippines0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas Jayhawks men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas Jayhawks men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K25.91×
02Missouri~80K3.65×
03Nebraska~9K1.34×
04Iowa~10K1.23×
05Oklahoma~20K1.17×
06South Dakota~3K1.09×
07Wyoming~2K0.90×
08Arkansas~9K0.86×
09Colorado~20K0.82×
10North Dakota~2K0.78×
11Montana~3K0.74×
12Alaska~2K0.70×
13Kentucky~10K0.69×
14West Virginia~4K0.62×
15Delaware~2K0.62×
16New Hampshire~3K0.60×
17Rhode Island~3K0.60×
18Utah~7K0.59×
19New Mexico~4K0.57×
20Maine~3K0.57×
21Arizona~10K0.56×
22Idaho~4K0.56×
23Hawaii~3K0.55×
24Indiana~10K0.54×
25Mississippi~6K0.53×
26Washington, District of Columbia~2K0.53×
27North Carolina~20K0.52×
28Tennessee~10K0.50×
29Nevada~6K0.48×
30Illinois~20K0.47×
31Louisiana~8K0.45×
32Connecticut~6K0.43×
33South Carolina~8K0.42×
34Alabama~8K0.42×
35Minnesota~7K0.39×
36Ohio~10K0.37×
37Oregon~6K0.37×
38Texas~40K0.36×
39Wisconsin~7K0.36×
40Michigan~10K0.34×
41Virginia~10K0.34×
42Maryland~8K0.34×
43Florida~30K0.32×
44Georgia~10K0.30×
45Washington~8K0.30×
46Massachusetts~8K0.29×
47New Jersey~9K0.27×
48Pennsylvania~10K0.26×
49New York~20K0.24×
50California~30K0.18×
Fig. 06

Affinity by region

Affinity by region — Kansas Jayhawks men's basketball, United States
0.18×1.00×25.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas Jayhawks men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas Jayhawks men's basketball audience
#·InterestCategoryAffinity×
01Harley-Davidson StreetPOI61.50×
02Brook LopezSports44.03×
03Kansas Jayhawks footballSports37.49×
04Maryland Terrapins men's basketballSports34.52×
05De'Aaron FoxSports32.65×
06Gonzaga Bulldogs men's basketballSports29.77×
07Villanova Wildcats men's basketballSports29.68×
08Marquette Golden Eagles men's basketballSports28.34×
09Jrue HolidaySports26.02×
10UCLA Bruins men's basketballSports25.95×
11University of KansasBusiness & Career24.07×
12Virginia Cavaliers men's basketballSports21.44×
13Arkansas Razorbacks men's basketballSports21.30×
14Duke Blue Devils men's basketballSports17.04×
15Minnesota TimberwolvesSports9.61×
16Detroit PistonsSports8.74×
17Victor WembanyamaSports8.68×
18Milwaukee BucksSports8.41×
19Oklahoma City ThunderSports6.82×
20WNBASports6.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas Jayhawks men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas Jayhawks men's basketball audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.21×
Convenience OrientationPREMIUM1.16×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas Jayhawks men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
MindfulnessBALANCE0.83×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas Jayhawks men's basketball have in United States?

Kansas Jayhawks men's basketball has an estimated audience of 1,528,089 people in United States, concentrated in Kansas and Missouri.

02

What is the gender split and age of Kansas Jayhawks men's basketball fans?

36.6% of Kansas Jayhawks men's basketball fans are female, 63.4% are male, with an average age of 37.5 years.

03

Which brands do Kansas Jayhawks men's basketball fans like most?

Kansas Jayhawks men's basketball fans show strongest brand affinity for Harley-Davidson Street (61.5×), De'Aaron Fox (32.65×), and Duke Blue Devils men's basketball (17.04×) over the country average.

04

Where do Kansas Jayhawks men's basketball fans live in United States?

Kansas Jayhawks men's basketball fans in United States are most concentrated in Kansas (reach ~300K), Missouri (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas Jayhawks men's basketball fans also like?

Beyond Kansas Jayhawks men's basketball itself, the audience over-indexes on De'Aaron Fox (32.65×), Duke Blue Devils men's basketball (17.04×), Gonzaga Bulldogs men's basketball (29.77×), and Brook Lopez (44.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Kansas Jayhawks men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Jayhawks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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