Kansas Jayhawks men's basketball Audience in United States
Kansas Jayhawks men's basketball has an estimated audience of 1,300,553 people in United States. 36.6% are female, 63.4% are male, average age 37.5. Top regions: Kansas, Missouri, Texas. Top brand affinities: Harley-Davidson Street, Duke Blue Devils men's basketball, Gonzaga Bulldogs men's basketball, Brook Lopez, De'Aaron Fox.
The average Kansas Jayhawks men's basketball fan in United States is 37.5 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Texas. Top brand affinities include Harley-Davidson Street, Duke Blue Devils men's basketball, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Harley-Davidson Street (61.5× the country average). Demographically, the Kansas Jayhawks men's basketball audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Kansas Jayhawks men's basketball fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 37.5 |
| Estimated audience size | 1,300,553 |
Audience persona
The typical Kansas Jayhawks men's basketball fan in United States is more male, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Harley-Davidson Street.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kansas | 266,548 | 26.01× |
| Missouri | 77,375 | 3.69× |
| Texas | 38,287 | 0.34× |
| Florida | 26,004 | 0.3× |
| Illinois | 21,668 | 0.5× |
| North Carolina | 20,501 | 0.52× |
| California | 19,444 | 0.14× |
| Colorado | 18,229 | 0.89× |
| Oklahoma | 16,464 | 1.14× |
| Arizona | 15,305 | 0.58× |
| New York | 12,781 | 0.18× |
| Tennessee | 12,504 | 0.48× |
| Kentucky | 12,500 | 0.77× |
| Ohio | 12,341 | 0.31× |
| Iowa | 12,213 | 1.14× |
| Indiana | 10,795 | 0.45× |
| Arkansas | 10,395 | 0.97× |
| Virginia | 9,697 | 0.31× |
| Michigan | 9,436 | 0.28× |
| Georgia | 9,112 | 0.23× |
| Nebraska | 8,806 | 1.35× |
| Pennsylvania | 8,731 | 0.2× |
| Utah | 6,780 | 0.58× |
| South Carolina | 6,061 | 0.31× |
| Alabama | 6,022 | 0.33× |
| Minnesota | 6,004 | 0.32× |
| Louisiana | 5,913 | 0.35× |
| Washington | 5,769 | 0.22× |
| Wisconsin | 5,276 | 0.27× |
| New Jersey | 5,145 | 0.16× |
| Maryland | 5,055 | 0.23× |
| Nevada | 4,603 | 0.37× |
| Massachusetts | 4,303 | 0.17× |
| Mississippi | 3,851 | 0.36× |
| Connecticut | 3,536 | 0.27× |
| South Dakota | 3,486 | 1.16× |
| Oregon | 3,206 | 0.22× |
| New Mexico | 2,905 | 0.45× |
| West Virginia | 2,794 | 0.46× |
| Idaho | 2,509 | 0.38× |
| Montana | 2,115 | 0.59× |
| North Dakota | 1,637 | 0.61× |
| Hawaii | 1,378 | 0.25× |
| Wyoming | 1,362 | 0.71× |
| Maine | 1,085 | 0.23× |
| Alaska | 922 | 0.33× |
| Washington, District of Columbia | 849 | 0.22× |
| Rhode Island | 823 | 0.2× |
| New Hampshire | 725 | 0.14× |
| Delaware | 690 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harley-Davidson Street | 61.5× | |
| Duke Blue Devils men's basketball | 17.04× | Sports |
| Gonzaga Bulldogs men's basketball | 29.77× | Sports |
| Brook Lopez | 44.03× | Sports |
| De'Aaron Fox | 32.65× | Sports |
| Marquette Golden Eagles men's basketball | 28.34× | Sports |
| Jrue Holiday | 26.02× | Sports |
| Arkansas Razorbacks men's basketball | 21.3× | Sports |
| Villanova Wildcats men's basketball | 29.68× | Sports |
| Milwaukee Bucks | 8.41× | Sports |
| Minnesota Timberwolves | 9.61× | Sports |
| Oklahoma City Thunder | 6.82× | Sports |
| Maryland Terrapins men's basketball | 34.52× | Sports |
| University of Kansas | 24.07× | Business & Career |
| Detroit Pistons | 8.74× | Sports |
| Virginia Cavaliers men's basketball | 21.44× | Sports |
| Washington Wizards | 10.49× | Sports |
| WNBA | 6.37× | Sports |
| Utah Jazz | 9.31× | Sports |
| Houston Rockets | 7.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.13 |
| Extroversion | THRILL | 1.12 |
| Social Media Usage | JOY | 1.1 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.3% |
| China | 1.1% |
| Philippines | 0.7% |
See Kansas Jayhawks men's basketball audiences in other countries
- Kansas Jayhawks men's basketball — Germany
- Kansas Jayhawks men's basketball — United Kingdom
- Kansas Jayhawks men's basketball — France
- Kansas Jayhawks men's basketball — Italy
- Kansas Jayhawks men's basketball — Spain
- Kansas Jayhawks men's basketball — Brazil
- Kansas Jayhawks men's basketball — Japan
- Kansas Jayhawks men's basketball — South Korea
- Kansas Jayhawks men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Kansas Jayhawks men's basketball have in United States?
Kansas Jayhawks men's basketball has an estimated audience of 1,300,553 people in United States, concentrated in Kansas and Missouri.
What is the gender split and age of Kansas Jayhawks men's basketball fans?
36.6% of Kansas Jayhawks men's basketball fans are female, 63.4% are male, with an average age of 37.5 years.
Which brands do Kansas Jayhawks men's basketball fans like most?
Kansas Jayhawks men's basketball fans show strongest brand affinity for Harley-Davidson Street (61.5×), Duke Blue Devils men's basketball (17.04×), and Gonzaga Bulldogs men's basketball (29.77×) over the country average.
Where do Kansas Jayhawks men's basketball fans live in United States?
Kansas Jayhawks men's basketball fans in United States are most concentrated in Kansas (reach 266,548), Missouri (reach 77,375), and Texas (reach 38,287). These three regions account for the largest share of the active audience.
What other brands do Kansas Jayhawks men's basketball fans also like?
Beyond Kansas Jayhawks men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (17.04×), Gonzaga Bulldogs men's basketball (29.77×), Brook Lopez (44.03×), and De'Aaron Fox (32.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kansas Jayhawks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.