Rascasse Audience Intelligence

Villanova Wildcats men's basketball Audience in United States

A data profile of the people who buy, follow and care about Villanova Wildcats men's basketball in United States — modelled from more than twelve digital signal sources. Villanova Wildcats men's basketball has an estimated audience of 1,645,441 people in United States.

#182among Basketball in United States#268among Team in United States#1476in Sports

The average Villanova Wildcats men's basketball fan in United States is 34.9 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, New York.

Top brand affinities include Gonzaga Bulldogs men's basketball, Duke Blue Devils men's basketball, Brook Lopez, with strongest over-indexing on Gonzaga Bulldogs men's basketball (58.73× the country average).

Demographically, the Villanova Wildcats men's basketball audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Villanova Wildcats men's basketball fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Gonzaga Bulldogs men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Villanova Wildcats men's basketball profile in United States.

Audience size
1.6M
in United States
Gender
36.6%♀
63.4% male
Age
34.9
average years
Country rank
#16552
Team in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Villanova Wildcats men's basketball fans

36.6% are female, 63.4% are male, average age 34.9.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Villanova Wildcats men's basketball audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.9
Estimated audience size1,645,441
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Villanova Wildcats men's basketball audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Villanova Wildcats men's basketball audience comes from United States.

Worldwide audience distribution share by country for Villanova Wildcats men's basketball
CountryShare
United States87.8%
Spain1.5%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Villanova Wildcats men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Villanova Wildcats men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~400K7.18×
02Delaware~20K4.26×
03New Jersey~200K3.88×
04Connecticut~40K2.55×
05Washington, District of Columbia~8K1.69×
06Maryland~40K1.65×
07Rhode Island~8K1.52×
08New York~100K1.44×
09Vermont~3K1.17×
10Massachusetts~30K1.06×
11Virginia~40K1.03×
12Alabama~20K1.02×
13Kentucky~20K0.96×
14Nebraska~7K0.92×
15Florida~100K0.91×
16South Carolina~20K0.88×
17North Carolina~40K0.87×
18Arizona~30K0.85×
19Mississippi~10K0.81×
20New Hampshire~5K0.81×
21Michigan~30K0.77×
22Nevada~10K0.76×
23Indiana~20K0.74×
24Maine~4K0.74×
25Montana~3K0.74×
26Ohio~40K0.72×
27Iowa~9K0.71×
28Louisiana~10K0.66×
29Illinois~30K0.64×
30West Virginia~5K0.64×
31Tennessee~20K0.63×
32South Dakota~2K0.61×
33Wisconsin~10K0.60×
34Alaska~2K0.59×
35Colorado~10K0.55×
36Arkansas~7K0.55×
37Kansas~7K0.55×
38Hawaii~4K0.55×
39Georgia~30K0.53×
40Utah~7K0.53×
41North Dakota~2K0.52×
42Missouri~10K0.49×
43New Mexico~4K0.44×
44Idaho~3K0.43×
45Minnesota~9K0.38×
46California~60K0.36×
47Texas~50K0.35×
48Washington~10K0.35×
49Oklahoma~6K0.35×
50Oregon~5K0.30×
Fig. 06

Affinity by region

Affinity by region — Villanova Wildcats men's basketball, United States
0.30×1.00×7.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Villanova Wildcats men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Villanova Wildcats men's basketball audience
#·InterestCategoryAffinity×
01Casa de CampoTravel & Leisure80.16×
02Brook LopezSports70.63×
03KRS-OneMusic & Radio59.73×
04Gonzaga Bulldogs men's basketballSports58.73×
05Memphis Tigers men's basketballSports48.49×
06UCLA Bruins men's basketballSports43.93×
07Maryland Terrapins men's basketballSports43.78×
08Arkansas Razorbacks men's basketballSports34.75×
09NBA League PassSports33.29×
10Jrue HolidaySports32.83×
11Kansas Jayhawks men's basketballSports29.68×
12Arizona Wildcats men's basketballSports28.94×
13Virginia Cavaliers men's basketballSports28.23×
14North Carolina Tar Heels men's basketballSports28.08×
15Duke Blue Devils men's basketballSports22.88×
16Wisconsin Badgers men's basketballSports22.21×
17NBA draftSports21.86×
18De'Aaron FoxSports14.52×
19Philadelphia PhilliesSports11.07×
20Seattle MarinersSports8.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Villanova Wildcats men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Villanova Wildcats men's basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.74×
Convenience OrientationPREMIUM1.70×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Villanova Wildcats men's basketball audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Villanova Wildcats men's basketball have in United States?

Villanova Wildcats men's basketball has an estimated audience of 1,645,441 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Villanova Wildcats men's basketball fans?

36.6% of Villanova Wildcats men's basketball fans are female, 63.4% are male, with an average age of 34.9 years.

03

Which brands do Villanova Wildcats men's basketball fans like most?

Villanova Wildcats men's basketball fans show strongest brand affinity for Gonzaga Bulldogs men's basketball (58.73×), Duke Blue Devils men's basketball (22.88×), and Brook Lopez (70.63×) over the country average.

04

Where do Villanova Wildcats men's basketball fans live in United States?

Villanova Wildcats men's basketball fans in United States are most concentrated in Pennsylvania (reach ~400K), New Jersey (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Villanova Wildcats men's basketball fans also like?

Beyond Villanova Wildcats men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (22.88×), Brook Lopez (70.63×), NBA League Pass (33.29×), and UCLA Bruins men's basketball (43.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Villanova Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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