Villanova Wildcats men's basketball Audience in United States

Villanova Wildcats men's basketball has an estimated audience of 1,578,877 people in United States. 36.6% are female, 63.4% are male, average age 34.9. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Aaron Rodgers, Brook Lopez, Capital One, Luka Dončić, Google Maps.

The average Villanova Wildcats men's basketball fan in United States is 34.9 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Aaron Rodgers, Brook Lopez, Capital One, with strongest over-indexing on Aaron Rodgers (23.97× the country average). Demographically, the Villanova Wildcats men's basketball audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Villanova Wildcats men's basketball fans

Demographic split for Villanova Wildcats men's basketball audience in United States
MetricValue
Female36.6%
Male63.4%
Average age34.9
Estimated audience size1,578,877

Audience persona

The typical Villanova Wildcats men's basketball fan in United States is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Villanova Wildcats men's basketball in United States
RegionReachAffinity
Pennsylvania391,1867.36×
New Jersey156,3003.89×
New York130,9201.48×
Florida95,5790.89×
California60,8620.35×
Texas51,2960.38×
North Carolina43,6440.92×
Virginia43,3411.13×
Connecticut42,7142.7×
Maryland40,3151.49×
Ohio38,7650.8×
Arizona37,5781.17×
Illinois34,6240.66×
Massachusetts34,5451.11×
Alabama31,9241.45×
Georgia26,8730.55×
Michigan21,3080.52×
Indiana21,1270.73×
South Carolina20,2760.85×
Kentucky20,1671.02×
Tennessee19,8840.63×
Delaware16,5243.79×
Louisiana13,0310.64×
Colorado12,8560.52×
Wisconsin12,1010.51×
Mississippi11,4310.88×
Missouri10,8720.43×
Nevada9,9660.65×
Iowa9,9510.76×
Washington8,4740.27×
Washington, District of Columbia8,1301.71×
Rhode Island8,0651.6×
Nebraska7,4490.94×
Kansas7,2660.58×
Minnesota6,9500.31×
Arkansas6,1890.48×
Oklahoma4,9030.28×
Oregon4,5960.25×
West Virginia4,4540.61×
New Hampshire4,3870.71×
Maine3,5550.63×
Vermont2,9651.07×
Utah2,9610.21×
Montana2,7170.62×
New Mexico2,6850.34×
Hawaii2,4840.37×
South Dakota1,8170.5×
Alaska1,8050.53×
Idaho1,6700.21×
North Dakota7700.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Villanova Wildcats men's basketball audience
BrandAffinityCategory
Aaron Rodgers23.97×Sports
Brook Lopez111.64×Sports
Capital One14.56×Business & Career
Luka Dončić30.08×Sports
Google Maps10.76×Internet & Social Media
DraftKings33.42×Sports
PSV Eindhoven76.27×Sports
Charles Barkley38.28×Sports
De'Aaron Fox48.3×Sports
Circle K13.23×Shopping
Indeed.com7.47×Business & Career
Gonzaga Bulldogs men's basketball35.27×Sports
NBA League Pass31.16×Sports
Oscar Isaac22.52×Movies & TV
Enterprise Rent-A-Car9.8×Cars & Mobility
Duke Blue Devils men's basketball15.27×Sports
StubHub13.64×Travel & Leisure
Casa de Campo72.61×Travel & Leisure
CarGurus8.76×Cars & Mobility
Novak Djokovic19.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Villanova Wildcats men's basketball audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Luxury OrientationPREMIUM1.37
Career OrientationPOWER1.32
Sports ActivityPOWER1.24
Urban LifestyleOPEN1.18
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Villanova Wildcats men's basketball
CountryShare
United States87.4%
Spain1.6%
Canada1.4%

See Villanova Wildcats men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Villanova Wildcats men's basketball have in United States?

Villanova Wildcats men's basketball has an estimated audience of 1,578,877 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Villanova Wildcats men's basketball fans?

36.6% of Villanova Wildcats men's basketball fans are female, 63.4% are male, with an average age of 34.9 years.

Which brands do Villanova Wildcats men's basketball fans like most?

Villanova Wildcats men's basketball fans show strongest brand affinity for Aaron Rodgers (23.97×), Brook Lopez (111.64×), and Capital One (14.56×) over the country average.

Where do Villanova Wildcats men's basketball fans live in United States?

Villanova Wildcats men's basketball fans in United States are most concentrated in Pennsylvania (reach 391,186), New Jersey (reach 156,300), and New York (reach 130,920). These three regions account for the largest share of the active audience.

What other brands do Villanova Wildcats men's basketball fans also like?

Beyond Villanova Wildcats men's basketball itself, the audience over-indexes on Brook Lopez (111.64×), Capital One (14.56×), Luka Dončić (30.08×), and Google Maps (10.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Villanova Wildcats men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.