Rascasse Audience Intelligence

Casa de Campo Target Market in United States

A data profile of the people who buy, follow and care about Casa de Campo in United States — modelled from more than twelve digital signal sources. Casa de Campo has an estimated audience of 424,385 people in United States.

#106among Hotel in United States#4163among Brand in United States#3295in Travel & Leisure

The average Casa de Campo fan in United States is 43.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Tongan language, Villanova Wildcats men's basketball, Peruvian cuisine, with strongest over-indexing on Tongan language (1330.8× the country average).

Demographically, the Casa de Campo audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casa de Campo fan in United States is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Tongan language.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casa de Campo profile in United States.

Audience size
424K
in United States
Gender
51.1%♀
48.9% male
Age
43.5
average years
Country rank
#40254
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casa de Campo

51.1% are female, 48.9% are male, average age 43.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Casa de Campo audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.5
Estimated audience size424,385
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Casa de Campo audience in United States
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4929%
50+24%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Casa de Campo audience comes from United States.

Worldwide audience distribution share by country for Casa de Campo
CountryShare
Spain38.7%
Brazil18.7%
United States13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casa de Campo audience in United States is strongest.

Fig. 05

Top regions by affinity

Casa de Campo customers by region in United States
#RegionReachAffinity×
01New York~90K3.74×
02New Jersey~30K2.92×
03Massachusetts~20K2.83×
04Connecticut~10K2.72×
05Florida~80K2.67×
06Washington, District of Columbia~3K2.64×
07Rhode Island~3K1.99×
08Pennsylvania~20K1.51×
09Maryland~10K1.51×
10Georgia~20K1.50×
11Virginia~10K1.40×
12North Carolina~20K1.36×
13South Carolina~8K1.33×
14New Hampshire~2K1.29×
15Vermont<1K1.27×
16Illinois~10K0.98×
17Delaware~1K0.93×
18Alabama~5K0.87×
19Louisiana~5K0.85×
20Maine~1K0.84×
21Tennessee~7K0.83×
22Colorado~5K0.80×
23Texas~30K0.78×
24Kansas~3K0.77×
25Alaska<1K0.72×
26North Dakota<1K0.69×
27South Dakota<1K0.67×
28Michigan~7K0.66×
29Ohio~8K0.65×
30Missouri~4K0.65×
31Wisconsin~4K0.65×
32Mississippi~2K0.65×
33Minnesota~4K0.64×
34Montana<1K0.64×
35Indiana~5K0.63×
36Kentucky~3K0.63×
37Nebraska~1K0.63×
38West Virginia~1K0.59×
39Hawaii~1K0.57×
40Nevada~2K0.56×
41California~30K0.55×
42Arkansas~2K0.55×
43Idaho~1K0.55×
44Oklahoma~3K0.54×
45Utah~2K0.54×
46Iowa~2K0.54×
47New Mexico~1K0.52×
48Arizona~4K0.43×
49Oregon~2K0.42×
50Washington~3K0.40×
Fig. 06

Affinity by region

Affinity by region — Casa de Campo, United States
0.40×1.00×3.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casa de Campo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casa de Campo audience
#·InterestCategoryAffinity×
01Tongan languagePolitics & Society1330.80×
02Leofoo Village Theme ParkTravel & Leisure340.90×
03David BustamanteMusic & Radio340.25×
04José AldoSports335.83×
05Jorge DrexlerMusic & Radio136.30×
06MelendiMusic & Radio107.62×
07Villanova Wildcats men's basketballSports80.16×
08Buena Vista Social ClubMusic & Radio59.58×
09Necker Island (British Virgin Islands)Travel & Leisure45.10×
10Peruvian cuisineFood & Beverages35.61×
11Esmeralda (telenovela)Movies & TV32.57×
12PopsicleFood & Beverages30.25×
13Ice cream makerFood & Beverages28.49×
14Post-grungeMusic & Radio27.41×
15Ko SamuiTravel & Leisure27.29×
16Blue Bell CreameriesFood & Beverages24.64×
17Phuket ProvinceTravel & Leisure24.29×
18Celia CruzMusic & Radio22.14×
19Doctor of MedicineBusiness & Career9.63×
20FIFA World Cup 2026Sports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casa de Campo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casa de Campo audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.09×
Quality AwarenessPREMIUM1.70×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casa de Campo audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
IndividualismJOY0.98×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Casa de Campo's target market in United States?

Casa de Campo's target market in United States covers an estimated 424,385 people, concentrated in New York and Florida.

02

What is the gender split and age of Casa de Campo customers?

51.1% of the Casa de Campo audience are female, 48.9% are male, with an average age of 43.5 years.

03

Which brands do Casa de Campo fans like most?

Casa de Campo fans show strongest brand affinity for Tongan language (1330.8×), Villanova Wildcats men's basketball (80.16×), and Peruvian cuisine (35.61×) over the country average.

04

Where do Casa de Campo fans live in United States?

Casa de Campo fans in United States are most concentrated in New York (reach ~90K), Florida (reach ~80K), and New Jersey (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Casa de Campo fans also like?

Beyond Casa de Campo itself, the audience over-indexes on Villanova Wildcats men's basketball (80.16×), Peruvian cuisine (35.61×), José Aldo (335.83×), and Buena Vista Social Club (59.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Casa de Campo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Casa de Campo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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