Rascasse Audience Intelligence

Phuket Province Audience in United States

A data profile of the people who buy, follow and care about Phuket Province in United States — modelled from more than twelve digital signal sources. Phuket Province has an estimated audience of 1,347,495 people in United States.

#156among Region in United States#1625among POI in United States#1451in Travel & Leisure

The average Phuket Province fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chiang Mai, Thailand, Sweatpants, with strongest over-indexing on Chiang Mai (45.59× the country average).

Demographically, the Phuket Province audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phuket Province fan in United States is more female, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Chiang Mai.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phuket Province profile in United States.

Audience size
1.3M
in United States
Gender
58.0%♀
42.0% male
Age
37.7
average years
Country rank
#19199
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phuket Province fans

58.0% are female, 42.0% are male, average age 37.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Phuket Province audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size1,347,495
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Phuket Province audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Phuket Province audience comes from United States.

Worldwide audience distribution share by country for Phuket Province
CountryShare
China25.1%
Thailand15.3%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phuket Province audience in United States is strongest.

Fig. 05

Top regions by affinity

Phuket Province fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.24×
02Washington~50K1.79×
03Hawaii~10K1.77×
04California~200K1.65×
05Oregon~20K1.51×
06New York~100K1.49×
07Massachusetts~40K1.43×
08Colorado~30K1.31×
09Virginia~40K1.21×
10Nevada~20K1.21×
11Alaska~3K1.21×
12New Jersey~40K1.20×
13Maryland~30K1.17×
14Utah~10K1.13×
15Florida~100K1.12×
16Illinois~50K1.08×
17Arizona~30K1.05×
18Connecticut~10K1.05×
19Georgia~40K1.04×
20Alabama~20K1.04×
21Minnesota~20K1.02×
22Idaho~7K1.02×
23Texas~100K0.99×
24New Hampshire~5K0.95×
25Montana~4K0.95×
26Vermont~2K0.95×
27Rhode Island~4K0.93×
28Wisconsin~20K0.87×
29Delaware~3K0.87×
30North Carolina~30K0.84×
31North Dakota~2K0.84×
32Louisiana~10K0.83×
33New Mexico~6K0.83×
34Maine~4K0.83×
35Pennsylvania~40K0.82×
36Michigan~30K0.81×
37Kansas~8K0.79×
38South Dakota~2K0.79×
39Tennessee~20K0.78×
40South Carolina~20K0.77×
41Nebraska~5K0.77×
42Missouri~20K0.76×
43Oklahoma~10K0.76×
44Arkansas~8K0.73×
45Iowa~8K0.73×
46Indiana~20K0.72×
47West Virginia~4K0.71×
48Ohio~30K0.68×
49Kentucky~10K0.68×
50Mississippi~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Phuket Province, United States
0.67×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phuket Province audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phuket Province audience
#·InterestCategoryAffinity×
01Chiang MaiTravel & Leisure45.59×
02Bangkok AirwaysTravel & Leisure42.34×
03Thai AirwaysTravel & Leisure30.83×
04Casa de CampoTravel & Leisure24.29×
05Honda CityCars & Mobility20.00×
06qantas airwaysTravel & Leisure20.00×
07Muse (band)Music & Radio18.89×
08Ko SamuiTravel & Leisure12.99×
09ThailandTravel & Leisure12.36×
10SweatpantsFashion & Accessoires11.62×
11BodrumTravel & Leisure10.46×
12BangkokTravel & Leisure9.14×
13COSShopping7.53×
14Thai cuisineFood & Beverages4.92×
15Golden CorralFood & Beverages4.58×
16IslandTravel & Leisure3.25×
17Scooby-DooMovies & TV2.61×
18High schoolBusiness & Career2.55×
19Burger KingFood & Beverages2.27×
20Women's clothingFashion & Accessoires1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phuket Province audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phuket Province audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.87×
PatriotismCONSERVATISM2.64×
Sports ActivityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phuket Province audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Family OrientationCONSERVATISM0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phuket Province have in United States?

Phuket Province has an estimated audience of 1,347,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phuket Province fans?

58.0% of Phuket Province fans are female, 42.0% are male, with an average age of 37.7 years.

03

Which brands do Phuket Province fans like most?

Phuket Province fans show strongest brand affinity for Chiang Mai (45.59×), Thailand (12.36×), and Sweatpants (11.62×) over the country average.

04

Where do Phuket Province fans live in United States?

Phuket Province fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Phuket Province fans also like?

Beyond Phuket Province itself, the audience over-indexes on Thailand (12.36×), Sweatpants (11.62×), Muse (band) (18.89×), and Bangkok Airways (42.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Phuket Province audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phuket Province. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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