Chiang Mai Audience in United States

Chiang Mai logo

Chiang Mai has an estimated audience of 1,636,561 people in United States. 60.8% are female, 39.2% are male, average age 34.6. Top regions: California, New York, Texas. Top brand affinities: Gimbal, Ko Samui, Phuket Province, Clean Food, Vehicles.

The average Chiang Mai fan in United States is 34.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Gimbal, Ko Samui, Phuket Province, with strongest over-indexing on Gimbal (137.16× the country average). Demographically, the Chiang Mai audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Chiang Mai fans

Demographic split for Chiang Mai audience in United States
MetricValue
Female60.8%
Male39.2%
Average age34.6
Estimated audience size1,636,561

Audience persona

The typical Chiang Mai fan in United States is more female, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Gimbal.

Top regions in United States

Top regions ranked by reach for Chiang Mai in United States
RegionReachAffinity
California296,4671.65×
New York145,3871.59×
Texas126,0350.9×
Florida102,5780.93×
Washington62,5081.9×
Illinois53,6710.98×
Virginia46,2781.16×
Pennsylvania45,9050.83×
Georgia40,8180.81×
Massachusetts39,6401.23×
New Jersey38,5410.93×
Colorado36,8751.43×
North Carolina35,9070.73×
Missouri35,7461.36×
Arizona35,2511.05×
Michigan32,3740.76×
Oregon29,5991.58×
Ohio29,2250.58×
Maryland24,7120.88×
Minnesota23,3911×
Hawaii21,4323.05×
Wisconsin21,1670.86×
Tennessee20,8120.63×
Indiana20,2480.68×
Nevada19,6871.24×
Kansas18,7541.45×
Utah16,5921.13×
South Carolina15,3040.62×
Connecticut14,5910.89×
Idaho14,5861.78×
Louisiana14,2460.68×
Washington, District of Columbia12,9022.62×
Alabama11,3310.5×
Kentucky10,9440.53×
Oklahoma10,2140.56×
Iowa7,4120.55×
Arkansas6,8060.5×
New Mexico6,2320.76×
Alaska5,8111.66×
Nebraska5,1910.63×
New Hampshire5,1720.8×
Maine5,0410.86×
Montana4,9301.09×
Mississippi4,6080.34×
Rhode Island3,8860.75×
Vermont2,8300.98×
West Virginia2,5830.34×
Delaware2,1860.48×
Wyoming2,1270.88×
South Dakota1,6530.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chiang Mai audience
BrandAffinityCategory
Gimbal137.16×Technology & Electronics
Ko Samui50.42×Travel & Leisure
Phuket Province45.59×Travel & Leisure
Clean Food39.5×Food & Beverages
Vehicles2.51×Cars & Mobility
Pattaya29.67×Travel & Leisure
Yahoo! News4.88×News
Rhythm and blues music2.98×Music & Radio
Animated movies3.44×Movies & TV
Therapy3.07×Health
New York Post5.39×News
Dog breed3.39×Pets & Animals
Plant3.22×Home & Garden
Pizza Hut3.24×Food & Beverages
AAA (band)6.39×Music & Radio
Drama movies2.93×Movies & TV
Baseball2.56×Sports
Charles & Keith18.29×Fashion & Accessoires
Science2.39×Business & Career
NBA2.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chiang Mai audience
TraitClusterScore
PatriotismCONSERVATISM5.4
TravellingTHRILL3.5
Sports ActivityPOWER1.84
Design AffinityPREMIUM1.73
Luxury OrientationPREMIUM1.58
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Chiang Mai
CountryShare
Thailand23.0%
Japan16.1%
United States8.8%

See Chiang Mai audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Chiang Mai have in United States?

Chiang Mai has an estimated audience of 1,636,561 people in United States, concentrated in California and New York.

What is the gender split and age of Chiang Mai fans?

60.8% of Chiang Mai fans are female, 39.2% are male, with an average age of 34.6 years.

Which brands do Chiang Mai fans like most?

Chiang Mai fans show strongest brand affinity for Gimbal (137.16×), Ko Samui (50.42×), and Phuket Province (45.59×) over the country average.

Where do Chiang Mai fans live in United States?

Chiang Mai fans in United States are most concentrated in California (reach 296,467), New York (reach 145,387), and Texas (reach 126,035). These three regions account for the largest share of the active audience.

What other brands do Chiang Mai fans also like?

Beyond Chiang Mai itself, the audience over-indexes on Ko Samui (50.42×), Phuket Province (45.59×), Clean Food (39.5×), and Vehicles (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chiang Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.