Chiang Mai Audience in Germany
Chiang Mai has an estimated audience of 373,462 people in Germany. 68.1% are female, 31.9% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Phuket Province, Ko Samui, Sweatpants, Gap, Hautes-Alpes, Pattaya.
The average Chiang Mai fan in Germany is 38.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Phuket Province, Ko Samui, Sweatpants, with strongest over-indexing on Phuket Province (26.86× the country average). Demographically, the Chiang Mai audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Chiang Mai fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 38.1 |
| Estimated audience size | 373,462 |
Audience persona
The typical Chiang Mai fan in Germany is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Phuket Province.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 90,178 | 1.5× |
| Nordrhein-Westfalen | 88,776 | 1.09× |
| Baden-Württemberg | 76,052 | 1.49× |
| Hessen | 39,674 | 1.39× |
| Niedersachsen | 32,063 | 0.88× |
| Berlin | 26,778 | 1.6× |
| Rheinland-Pfalz | 20,189 | 1.08× |
| Sachsen | 13,828 | 0.75× |
| Hamburg | 11,389 | 1.35× |
| Schleswig-Holstein | 10,951 | 0.82× |
| Brandenburg | 8,101 | 0.7× |
| Thüringen | 5,826 | 0.61× |
| Sachsen-Anhalt | 5,067 | 0.52× |
| Saarland | 3,466 | 0.76× |
| Mecklenburg-Vorpommern | 3,458 | 0.49× |
| Bremen | 3,070 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Phuket Province | 26.86× | Travel & Leisure |
| Ko Samui | 26.59× | Travel & Leisure |
| Sweatpants | 16.69× | Fashion & Accessoires |
| Gap, Hautes-Alpes | 30.17× | Travel & Leisure |
| Pattaya | 26.32× | Travel & Leisure |
| Bangkok | 11.61× | Travel & Leisure |
| Food and drink | 2.15× | Food & Beverages |
| Arts and music | 2.17× | Arts & Culture |
| Harry Potter | 2.42× | Movies & TV |
| Entertainment | 2.06× | Movies & TV |
| Chonburi Province | 33.99× | Travel & Leisure |
| Mahidol University | 25.21× | Business & Career |
| Food | 2.1× | Food & Beverages |
| Reading | 2.12× | Literature |
| Clothing | 2.16× | Fashion & Accessoires |
| Sports | 2.06× | Sports |
| Let the Right One In (film) | 5.37× | Movies & TV |
| Movies | 2.09× | Movies & TV |
| Yo-yo | 14.26× | Sports |
| Bangkok University | 28.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.28 |
| Travelling | THRILL | 1.89 |
| Quality Awareness | PREMIUM | 1.56 |
| Convenience Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 23.0% |
| Japan | 16.1% |
| United States | 8.8% |
See Chiang Mai audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Chiang Mai have in Germany?
Chiang Mai has an estimated audience of 373,462 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Chiang Mai fans?
68.1% of Chiang Mai fans are female, 31.9% are male, with an average age of 38.1 years.
Which brands do Chiang Mai fans like most?
Chiang Mai fans show strongest brand affinity for Phuket Province (26.86×), Ko Samui (26.59×), and Sweatpants (16.69×) over the country average.
Where do Chiang Mai fans live in Germany?
Chiang Mai fans in Germany are most concentrated in Bayern (reach 90,178), Nordrhein-Westfalen (reach 88,776), and Baden-Württemberg (reach 76,052). These three regions account for the largest share of the active audience.
What other brands do Chiang Mai fans also like?
Beyond Chiang Mai itself, the audience over-indexes on Ko Samui (26.59×), Sweatpants (16.69×), Gap, Hautes-Alpes (30.17×), and Pattaya (26.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chiang Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.