Ko Samui Audience in Germany
Ko Samui has an estimated audience of 413,456 people in Germany. 61.1% are female, 38.9% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nok Air, Thai Airways, Backyard, Surat Thani Province, Thai AirAsia.
The average Ko Samui fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nok Air, Thai Airways, Backyard, with strongest over-indexing on Nok Air (89× the country average). Demographically, the Ko Samui audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ko Samui fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.0 |
| Estimated audience size | 413,456 |
Audience persona
The typical Ko Samui fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Nok Air.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,844 | 1.11× |
| Bayern | 90,525 | 1.36× |
| Baden-Württemberg | 75,372 | 1.34× |
| Hessen | 44,725 | 1.42× |
| Niedersachsen | 35,510 | 0.88× |
| Rheinland-Pfalz | 24,043 | 1.16× |
| Berlin | 21,152 | 1.14× |
| Sachsen | 17,301 | 0.85× |
| Schleswig-Holstein | 13,413 | 0.9× |
| Brandenburg | 11,616 | 0.91× |
| Hamburg | 11,171 | 1.2× |
| Thüringen | 7,901 | 0.75× |
| Sachsen-Anhalt | 7,482 | 0.7× |
| Mecklenburg-Vorpommern | 4,848 | 0.61× |
| Saarland | 4,227 | 0.83× |
| Bremen | 2,919 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nok Air | 89× | Travel & Leisure |
| Thai Airways | 33.89× | Travel & Leisure |
| Backyard | 11.11× | Home & Garden |
| Surat Thani Province | 74.3× | Travel & Leisure |
| Thai AirAsia | 57.12× | Travel & Leisure |
| Bangkok Airways | 35.29× | Travel & Leisure |
| Full Moon Party | 50.91× | Kids & Family |
| Vietnam Airlines | 20× | Travel & Leisure |
| DoTerra | 11.87× | Beauty & Wellness |
| Public holiday | 18.73× | Travel & Leisure |
| Patong | 50.39× | Travel & Leisure |
| Japan Airlines | 20× | Travel & Leisure |
| Bangkok | 8.29× | Travel & Leisure |
| Central Thailand | 13.87× | Travel & Leisure |
| Andaman Sea | 47.41× | Travel & Leisure |
| Chonburi Province | 21.71× | Travel & Leisure |
| Ko Tao | 43.47× | Travel & Leisure |
| Seminyak | 23.99× | Travel & Leisure |
| Tea tree oil | 20× | Health |
| Hua Hin District | 18.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.06 |
| Travelling | THRILL | 1.8 |
| Design Affinity | PREMIUM | 1.74 |
| Sports Activity | POWER | 1.58 |
| Extroversion | THRILL | 1.41 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 17.2% |
| Japan | 14.5% |
| United States | 10.6% |
See Ko Samui audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Ko Samui have in Germany?
Ko Samui has an estimated audience of 413,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ko Samui fans?
61.1% of Ko Samui fans are female, 38.9% are male, with an average age of 39.0 years.
Which brands do Ko Samui fans like most?
Ko Samui fans show strongest brand affinity for Nok Air (89×), Thai Airways (33.89×), and Backyard (11.11×) over the country average.
Where do Ko Samui fans live in Germany?
Ko Samui fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,844), Bayern (reach 90,525), and Baden-Württemberg (reach 75,372). These three regions account for the largest share of the active audience.
What other brands do Ko Samui fans also like?
Beyond Ko Samui itself, the audience over-indexes on Thai Airways (33.89×), Backyard (11.11×), Surat Thani Province (74.3×), and Thai AirAsia (57.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ko Samui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.