Rascasse Audience Intelligence

Ko Samui Audience in Germany

Name: Ko Samui — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ko Samui in Germany — modelled from more than twelve digital signal sources. Ko Samui has an estimated audience of 413,456 people in Germany.

#132among Region in Germany #1218among POI in Germany #1081in Travel & Leisure

The average Ko Samui fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nok Air, Thai Airways, Backyard, with strongest over-indexing on Nok Air (89× the country average).

Demographically, the Ko Samui audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ko Samui fan in Germany is more female, around 39.0 years old, with strong Travelling tendencies and a notable affinity for Nok Air.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ko Samui profile in Germany.

Audience size

413K

in Germany

Gender

61.1%♀

38.9% male

Age

39.0

average years

Country rank

#13645

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ko Samui fans

61.1% are female, 38.9% are male, average age 39.0.

Fig. 02

Gender split

61.1%

Female

38.9%

Male

Demographic split for Ko Samui audience in Germany
Metric	Value
Female	61.1%
Male	38.9%
Average age	39.0
Estimated audience size	413,456

Fig. 03

Age distribution

Age distribution of the Ko Samui audience in Germany
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		19%
40-49		23%
50+		18%

Fig. 04

Worldwide distribution

2.6%

of the worldwide Ko Samui audience comes from Germany.

Worldwide audience distribution share by country for Ko Samui
Country	Share
Thailand	17.2%
Japan	14.5%
United States	10.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ko Samui audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ko Samui fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~50K	1.43×
02	Bayern	~90K	1.35×
03	Baden-Württemberg	~70K	1.28×
04	Rheinland-Pfalz	~20K	1.14×
05	Hamburg	~10K	1.14×
06	Berlin	~20K	1.12×
07	Nordrhein-Westfalen	~100K	1.07×
08	Brandenburg	~10K	0.99×
09	Schleswig-Holstein	~10K	0.89×
10	Niedersachsen	~40K	0.88×
11	Saarland	~4K	0.88×
12	Bremen	~3K	0.87×
13	Sachsen	~20K	0.83×
14	Thüringen	~8K	0.79×
15	Sachsen-Anhalt	~8K	0.74×
16	Mecklenburg-Vorpommern	~5K	0.65×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ko Samui audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ko Samui audience
#	Interest	Category	×
01	Nok Air	Travel & Leisure	89.00×
02	Surat Thani Province	Travel & Leisure	74.30×
03	Thai AirAsia	Travel & Leisure	57.12×
04	Full Moon Party	Kids & Family	50.91×
05	Patong	Travel & Leisure	50.39×
06	Andaman Sea	Travel & Leisure	47.41×
07	Ko Tao	Travel & Leisure	43.47×
08	Bangkok Airways	Travel & Leisure	35.29×
09	Thai Airways	Travel & Leisure	33.89×
10	Seminyak	Travel & Leisure	23.99×
11	Chonburi Province	Travel & Leisure	21.71×
12	Vietnam Airlines	Travel & Leisure	20.00×
13	Japan Airlines	Travel & Leisure	20.00×
14	Tea tree oil	Health	20.00×
15	Hua Hin District	Travel & Leisure	18.87×
16	Public holiday	Travel & Leisure	18.73×
17	Central Thailand	Travel & Leisure	13.87×
18	DoTerra	Beauty & Wellness	11.87×
19	Backyard	Home & Garden	11.11×
20	Bangkok	Travel & Leisure	8.29×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ko Samui audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ko Samui audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	1.72×
Risk Appetite	THRILL	1.35×
Luxury Orientation	PREMIUM	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ko Samui audience · Rather not
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	0.90×
Creativity	OPEN	0.91×
Social Media Usage	JOY	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ko Samui have in Germany?

Ko Samui has an estimated audience of 413,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ko Samui fans?

61.1% of Ko Samui fans are female, 38.9% are male, with an average age of 39.0 years.

Which brands do Ko Samui fans like most?

Ko Samui fans show strongest brand affinity for Nok Air (89×), Thai Airways (33.89×), and Backyard (11.11×) over the country average.

Where do Ko Samui fans live in Germany?

Ko Samui fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Ko Samui fans also like?

Beyond Ko Samui itself, the audience over-indexes on Thai Airways (33.89×), Backyard (11.11×), Surat Thani Province (74.3×), and Thai AirAsia (57.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Ko Samui audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ko Samui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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