DoTerra Audience in Germany
DoTerra has an estimated audience of 897,057 people in Germany. 67.8% are female, 32.2% are male, average age 32.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Hauptschule, Gudrun Sjödén, Artistic inspiration, Goes.
The average DoTerra fan in Germany is 32.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Hauptschule, Gudrun Sjödén, with strongest over-indexing on Progressive rock (4.16× the country average). Demographically, the DoTerra audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of DoTerra fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.9 |
| Estimated audience size | 897,057 |
Audience persona
The typical DoTerra fan in Germany is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 299,058 | 2.07× |
| Nordrhein-Westfalen | 164,490 | 0.84× |
| Baden-Württemberg | 163,101 | 1.33× |
| Niedersachsen | 95,034 | 1.09× |
| Sachsen | 86,891 | 1.97× |
| Hessen | 60,550 | 0.89× |
| Rheinland-Pfalz | 49,694 | 1.11× |
| Schleswig-Holstein | 25,751 | 0.8× |
| Brandenburg | 24,729 | 0.89× |
| Thüringen | 20,899 | 0.91× |
| Berlin | 19,009 | 0.47× |
| Mecklenburg-Vorpommern | 18,571 | 1.08× |
| Sachsen-Anhalt | 15,714 | 0.68× |
| Hamburg | 12,533 | 0.62× |
| Saarland | 8,405 | 0.76× |
| Bremen | 3,684 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.16× | Music & Radio |
| Hauptschule | 20× | Kids & Family |
| Gudrun Sjödén | 6.96× | Fashion & Accessoires |
| Artistic inspiration | 2.7× | Arts & Culture |
| Goes | 2.02× | Travel & Leisure |
| Rossmann | 1.56× | Shopping |
| Alaska | 6.7× | Travel & Leisure |
| Cadbury World | 15.64× | Travel & Leisure |
| Gil Ofarim | 2.27× | Music & Radio |
| Whataburger | 8.99× | Food & Beverages |
| St Matthew Passion | 20× | |
| Gauri Khan | 14.93× | Movies & TV |
| Product design | 2.28× | Business & Career |
| Commercial mortgage | 2.71× | Business & Career |
| Sailor | 5.79× | Travel & Leisure |
| Natural rubber | 2.7× | Cars & Mobility |
| Enzkreis | 10.88× | Travel & Leisure |
| Combat sport | 1.58× | Sports |
| Khouribga | 20× | Travel & Leisure |
| Tuscany | 4.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Sports Activity | POWER | 1.94 |
| Pet Ownership | JOY | 1.76 |
| Sustainability | BALANCE | 1.75 |
| Design Affinity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Romania | 14.2% |
| Brazil | 12.9% |
See DoTerra audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does DoTerra have in Germany?
DoTerra has an estimated audience of 897,057 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of DoTerra fans?
67.8% of DoTerra fans are female, 32.2% are male, with an average age of 32.9 years.
Which brands do DoTerra fans like most?
DoTerra fans show strongest brand affinity for Progressive rock (4.16×), Hauptschule (20×), and Gudrun Sjödén (6.96×) over the country average.
Where do DoTerra fans live in Germany?
DoTerra fans in Germany are most concentrated in Bayern (reach 299,058), Nordrhein-Westfalen (reach 164,490), and Baden-Württemberg (reach 163,101). These three regions account for the largest share of the active audience.
What other brands do DoTerra fans also like?
Beyond DoTerra itself, the audience over-indexes on Hauptschule (20×), Gudrun Sjödén (6.96×), Artistic inspiration (2.7×), and Goes (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DoTerra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.