DoTerra Audience in Germany
DoTerra has an estimated audience of 897,057 people in Germany. 67.8% are female, 32.2% are male, average age 32.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Winona Ryder, JACK & JONES, Mary Kay, David Harbour, Livemusic.
The average DoTerra fan in Germany is 32.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Winona Ryder, JACK & JONES, Mary Kay, with strongest over-indexing on Winona Ryder (20× the country average). Demographically, the DoTerra audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of DoTerra fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 32.9 |
| Estimated audience size | 897,057 |
Audience persona
The typical DoTerra fan in Germany is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Winona Ryder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 299,058 | 2.07× |
| Nordrhein-Westfalen | 164,490 | 0.84× |
| Baden-Württemberg | 163,101 | 1.33× |
| Niedersachsen | 95,034 | 1.09× |
| Sachsen | 86,891 | 1.97× |
| Hessen | 60,550 | 0.89× |
| Rheinland-Pfalz | 49,694 | 1.11× |
| Schleswig-Holstein | 25,751 | 0.8× |
| Brandenburg | 24,729 | 0.89× |
| Thüringen | 20,899 | 0.91× |
| Berlin | 19,009 | 0.47× |
| Mecklenburg-Vorpommern | 18,571 | 1.08× |
| Sachsen-Anhalt | 15,714 | 0.68× |
| Hamburg | 12,533 | 0.62× |
| Saarland | 8,405 | 0.76× |
| Bremen | 3,684 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 20× | Movies & TV |
| JACK & JONES | 39.23× | Fashion & Accessoires |
| Mary Kay | 35.37× | Beauty & Wellness |
| David Harbour | 14.92× | Movies & TV |
| Livemusic | 7.16× | Music & Radio |
| Parship | 13.64× | Internet & Social Media |
| Essential oil | 15.64× | Home & Garden |
| Arnold Schwarzenegger | 10.42× | Movies & TV |
| Andy Samberg | 19.39× | Movies & TV |
| Etsy | 4.34× | Fashion & Accessoires |
| Moisturizer | 7.27× | Home & Garden |
| Modern architecture | 4.34× | Arts & Culture |
| Millie Bobby Brown | 5.32× | Movies & TV |
| Natural foods | 5.31× | Food & Beverages |
| Renée Zellweger | 16.83× | Movies & TV |
| Do it yourself (DIY) | 2.62× | Home & Garden |
| Non-fiction books | 5.79× | Literature |
| Harry Potter | 1.99× | Movies & TV |
| Art exhibition | 4.46× | Arts & Culture |
| Leonardo DiCaprio | 5.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.68 |
| Healthy Lifestyle | BALANCE | 1.99 |
| Sports Activity | POWER | 1.94 |
| Pet Ownership | JOY | 1.76 |
| Sustainability | BALANCE | 1.75 |
| Design Affinity | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Romania | 14.2% |
| Brazil | 12.9% |
See DoTerra audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,369,966)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does DoTerra have in Germany?
DoTerra has an estimated audience of 897,057 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of DoTerra fans?
67.8% of DoTerra fans are female, 32.2% are male, with an average age of 32.9 years.
Which brands do DoTerra fans like most?
DoTerra fans show strongest brand affinity for Winona Ryder (20×), JACK & JONES (39.23×), and Mary Kay (35.37×) over the country average.
Where do DoTerra fans live in Germany?
DoTerra fans in Germany are most concentrated in Bayern (reach 299,058), Nordrhein-Westfalen (reach 164,490), and Baden-Württemberg (reach 163,101). These three regions account for the largest share of the active audience.
What other brands do DoTerra fans also like?
Beyond DoTerra itself, the audience over-indexes on JACK & JONES (39.23×), Mary Kay (35.37×), David Harbour (14.92×), and Livemusic (7.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DoTerra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.