Top 50 Personal cares in Germany
This curated ranking covers the 50 largest personal cares in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 211 personal cares tracked in Germany, the 50 ranked here account for the largest measured audience reach. L'Oréal, M. Asam and La Roche-Posay lead the list with a combined estimated audience of 6,977,169 people. Across all 50 entries the average audience size is 535,895, and the largest, L'Oréal, reaches around 3,375,575 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each personal care, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  L'Oréal |
3,375,575 | 5.3% | Personal care | Beauty & Wellness |
| 2 |  M. Asam |
1,804,467 | 85.9% | Personal care | Beauty & Wellness |
| 3 |  La Roche-Posay |
1,797,127 | 5.0% | Personal care | Beauty & Wellness |
| 4 |  Nivea |
1,435,553 | 6.4% | Personal care | Beauty & Wellness |
| 5 |  Vichy |
1,034,883 | 5.1% | Personal care | Beauty & Wellness |
| 6 |  Biotherm |
934,128 | 17.8% | Personal care | Beauty & Wellness |
| 7 |  DoTerra |
922,956 | 9.9% | Personal care | Beauty & Wellness |
| 8 |  Garnier |
911,442 | 5.0% | Personal care | Beauty & Wellness |
| 9 |  Eucerin |
875,281 | 6.3% | Personal care | Beauty & Wellness |
| 10 |  Weleda |
820,838 | 19.5% | Personal care | Beauty & Wellness |
| 11 |  Kiehl's |
789,114 | 3.5% | Personal care | Beauty & Wellness |
| 12 |  Clarins |
771,088 | 4.4% | Personal care | Beauty & Wellness |
| 13 |  Yves Rocher (company) |
744,413 | 3.8% | Personal care | Beauty & Wellness |
| 14 |  The Body Shop |
722,889 | 3.3% | Personal care | Beauty & Wellness |
| 15 |  Lush (company) |
692,611 | 2.7% | Personal care | Beauty & Wellness |
| 16 |  Neutrogena |
585,793 | 3.6% | Personal care | Beauty & Wellness |
| 17 |  Bioderma |
562,518 | 3.2% | Personal care | Beauty & Wellness |
| 18 |  Paula's Choice |
469,269 | 12.2% | Personal care | Beauty & Wellness |
| 19 |  Origins (cosmetics) |
456,527 | 3.4% | Personal care | Beauty & Wellness |
| 20 |  Johnson & Johnson |
450,635 | 3.6% | Personal care | Beauty & Wellness |
| 21 |  SkinCeuticals |
423,472 | 3.4% | Personal care | Beauty & Wellness |
| 22 |  Cetaphil |
378,245 | 2.1% | Personal care | Beauty & Wellness |
| 23 |  Aesop |
362,462 | 3.1% | Personal care | Beauty & Wellness |
| 24 |  Annemarie Börlind |
348,775 | 75.5% | Personal care | Beauty & Wellness |
| 25 |  Vaseline |
332,045 | 2.6% | Personal care | Beauty & Wellness |
| 26 |  Dermalogica |
313,471 | 4.4% | Personal care | Beauty & Wellness |
| 27 |  L'Occitane en Provence |
304,078 | 4.5% | Personal care | Beauty & Wellness |
| 28 |  Olay |
286,519 | 9.6% | Personal care | Beauty & Wellness |
| 29 |  Pixi |
262,628 | 0.5% | Personal care | Beauty & Wellness |
| 30 |  Sebamed |
258,373 | 11.8% | Personal care | Beauty & Wellness |
| 31 |  Balea |
243,217 | 14.8% | Personal care | Beauty & Wellness |
| 32 |  Tiger Balm |
241,832 | 6.2% | Personal care | Beauty & Wellness |
| 33 |  Laneige |
233,639 | 2.2% | Personal care | Beauty & Wellness |
| 34 |  Axe (brand) |
226,636 | 5.2% | Personal care | Beauty & Wellness |
| 35 |  Lavera |
206,571 | 39.8% | Personal care | Beauty & Wellness |
| 36 |  Labello |
204,588 | 13.8% | Personal care | Beauty & Wellness |
| 37 |  Pond's |
179,713 | 2.2% | Personal care | Beauty & Wellness |
| 38 |  Farfalla |
167,943 | 9.3% | Personal care | Beauty & Wellness |
| 39 |  Wolkenseifen |
167,462 | 92.7% | Personal care | Beauty & Wellness |
| 40 |  Luvos Heilerde |
159,881 | 78.6% | Personal care | Beauty & Wellness |
| 41 |  La Prairie (provincial electoral district) |
157,850 | 9.5% | Personal care | Beauty & Wellness |
| 42 |  O.B |
145,249 | 23.6% | Personal care | Beauty & Wellness |
| 43 |  Sisley |
141,870 | 5.5% | Personal care | Beauty & Wellness |
| 44 |  Shu Uemura |
138,821 | 3.7% | Personal care | Beauty & Wellness |
| 45 |  Molton Brown |
136,884 | 7.7% | Personal care | Beauty & Wellness |
| 46 |  Hauschka |
130,260 | 32.6% | Personal care | Beauty & Wellness |
| 47 |  Mum (deodorant) |
125,020 | 3.9% | Personal care | Beauty & Wellness |
| 48 |  Isana |
120,954 | 22.6% | Personal care | Beauty & Wellness |
| 49 |  Mixa |
120,937 | 24.4% | Personal care | Beauty & Wellness |
| 50 |  Glossier |
118,285 | 2.4% | Personal care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each personal care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest personal care in Germany?
L'Oréal currently leads with an estimated audience of 3,375,575 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.