Rascasse Audience Intelligence

Lush (company) Target Market in Germany

A data profile of the people who buy, follow and care about Lush (company) in Germany — modelled from more than twelve digital signal sources. Lush (company) has an estimated audience of 686,881 people in Germany.

#15among Personal care in Germany#1176among Brand in Germany#154in Beauty & Wellness

The average Lush (company) fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stadt-Parfümerie Pieper, Rituals, Rossmann, with strongest over-indexing on Stadt-Parfümerie Pieper (19.71× the country average).

Demographically, the Lush (company) audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lush (company) fan in Germany is more female, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Stadt-Parfümerie Pieper.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lush (company) profile in Germany.

Audience size
687K
in Germany
Gender
77.6%♀
22.4% male
Age
33.8
average years
Country rank
#8987
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lush (company)

77.6% are female, 22.4% are male, average age 33.8.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Lush (company) audience in Germany
MetricValue
Female77.6%
Male22.4%
Average age33.8
Estimated audience size686,881
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Lush (company) audience in Germany
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Lush (company) audience comes from Germany.

Worldwide audience distribution share by country for Lush (company)
CountryShare
United States25.0%
United Kingdom12.8%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lush (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lush (company) customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.71×
02Bremen~7K1.27×
03Hamburg~20K1.21×
04Nordrhein-Westfalen~200K1.12×
05Bayern~100K1.12×
06Hessen~60K1.08×
07Baden-Württemberg~100K1.05×
08Rheinland-Pfalz~30K0.97×
09Sachsen~30K0.96×
10Niedersachsen~60K0.94×
11Saarland~7K0.86×
12Thüringen~10K0.82×
13Brandenburg~20K0.79×
14Sachsen-Anhalt~10K0.79×
15Mecklenburg-Vorpommern~9K0.69×
16Schleswig-Holstein~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Lush (company), Germany
0.66×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lush (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lush (company) audience
#·InterestCategoryAffinity×
01Bath & Body WorksShopping20.39×
02Stadt-Parfümerie PieperShopping19.71×
03Müller DrogeriemarktShopping18.16×
04Lux (soap)Home & Garden12.06×
05RitualsBeauty & Wellness4.20×
06FlaconiShopping4.16×
07LandscapingHome & Garden2.81×
08Fairy taleLiterature2.74×
09RossmannShopping2.64×
10Game of ThronesMovies & TV1.96×
11BarbieMovies & TV1.93×
12Harry PotterMovies & TV1.90×
13REWEShopping1.78×
14AirbnbTravel & Leisure1.77×
15GmailInternet & Social Media1.70×
16RyanairTravel & Leisure1.64×
17Google MapsInternet & Social Media1.62×
18HandicraftHome & Garden1.59×
19EdekaShopping1.55×
20WikipediaInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lush (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lush (company) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Need for SecurityCONSERVATISM1.68×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lush (company) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.04×
Luxury OrientationPREMIUM1.04×
DIY MentalityTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lush (company)'s target market in Germany?

Lush (company)'s target market in Germany covers an estimated 686,881 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lush (company) customers?

77.6% of the Lush (company) audience are female, 22.4% are male, with an average age of 33.8 years.

03

Which brands do Lush (company) fans like most?

Lush (company) fans show strongest brand affinity for Stadt-Parfümerie Pieper (19.71×), Rituals (4.2×), and Rossmann (2.64×) over the country average.

04

Where do Lush (company) fans live in Germany?

Lush (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lush (company) fans also like?

Beyond Lush (company) itself, the audience over-indexes on Rituals (4.2×), Rossmann (2.64×), Harry Potter (1.9×), and Müller Drogeriemarkt (18.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Lush (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lush (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →