Lush (company) Audience in Germany
Lush (company) has an estimated audience of 687,903 people in Germany. 77.6% are female, 22.4% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rituals, Harry Potter, Rossmann, Müller Drogeriemarkt, Bath & Body Works.
The average Lush (company) fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rituals, Harry Potter, Rossmann, with strongest over-indexing on Rituals (4.2× the country average). Demographically, the Lush (company) audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Lush (company) fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 33.8 |
| Estimated audience size | 687,903 |
Audience persona
The typical Lush (company) fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Rituals.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,838 | 1.17× |
| Bayern | 128,316 | 1.16× |
| Baden-Württemberg | 101,921 | 1.09× |
| Niedersachsen | 64,089 | 0.96× |
| Hessen | 57,267 | 1.09× |
| Berlin | 53,091 | 1.73× |
| Rheinland-Pfalz | 34,610 | 1× |
| Sachsen | 31,681 | 0.94× |
| Hamburg | 18,254 | 1.17× |
| Brandenburg | 16,891 | 0.79× |
| Schleswig-Holstein | 15,051 | 0.61× |
| Thüringen | 14,125 | 0.81× |
| Sachsen-Anhalt | 13,926 | 0.78× |
| Mecklenburg-Vorpommern | 8,736 | 0.67× |
| Bremen | 7,258 | 1.23× |
| Saarland | 6,784 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rituals | 4.2× | Beauty & Wellness |
| Harry Potter | 1.9× | Movies & TV |
| Rossmann | 2.64× | Shopping |
| Müller Drogeriemarkt | 18.16× | Shopping |
| Bath & Body Works | 20.39× | Shopping |
| Euphoria | 1.96× | Movies & TV |
| REWE | 1.78× | Shopping |
| Fairy tale | 2.74× | Literature |
| Natural World | 1.89× | Fashion & Accessoires |
| Airbnb | 1.77× | Travel & Leisure |
| Barbie | 1.93× | Movies & TV |
| Flaconi | 4.16× | Shopping |
| Edeka | 1.55× | Shopping |
| Game of Thrones | 1.96× | Movies & TV |
| Landscaping | 2.81× | Home & Garden |
| Google Maps | 1.62× | Internet & Social Media |
| Ryanair | 1.64× | Travel & Leisure |
| Handicraft | 1.59× | Home & Garden |
| Wikipedia | 1.53× | Internet & Social Media |
| Gmail | 1.7× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.87 |
| Individualism | JOY | 1.85 |
| Urban Lifestyle | OPEN | 1.58 |
| Creativity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.48 |
| Travelling | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 12.9% |
| Japan | 11.2% |
See Lush (company) audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Lush (company) have in Germany?
Lush (company) has an estimated audience of 687,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lush (company) fans?
77.6% of Lush (company) fans are female, 22.4% are male, with an average age of 33.8 years.
Which brands do Lush (company) fans like most?
Lush (company) fans show strongest brand affinity for Rituals (4.2×), Harry Potter (1.9×), and Rossmann (2.64×) over the country average.
Where do Lush (company) fans live in Germany?
Lush (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,838), Bayern (reach 128,316), and Baden-Württemberg (reach 101,921). These three regions account for the largest share of the active audience.
What other brands do Lush (company) fans also like?
Beyond Lush (company) itself, the audience over-indexes on Harry Potter (1.9×), Rossmann (2.64×), Müller Drogeriemarkt (18.16×), and Bath & Body Works (20.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lush (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.