Fairy tale Audience in Germany
Fairy tale has an estimated audience of 7,195,530 people in Germany. 59.8% are female, 40.2% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, Mobile app, Smartphones, Culture, EBay.
The average Fairy tale fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, Mobile app, Smartphones, with strongest over-indexing on Software (1.61× the country average). Demographically, the Fairy tale audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fairy tale fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.8 |
| Estimated audience size | 7,195,530 |
Audience persona
The typical Fairy tale fan in Germany is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,467,060 | 0.93× |
| Bayern | 1,088,380 | 0.94× |
| Baden-Württemberg | 934,779 | 0.95× |
| Niedersachsen | 603,412 | 0.86× |
| Sachsen | 515,742 | 1.46× |
| Hessen | 459,140 | 0.84× |
| Rheinland-Pfalz | 335,471 | 0.93× |
| Thüringen | 255,160 | 1.39× |
| Brandenburg | 248,048 | 1.11× |
| Berlin | 246,522 | 0.77× |
| Sachsen-Anhalt | 236,128 | 1.27× |
| Schleswig-Holstein | 196,730 | 0.76× |
| Mecklenburg-Vorpommern | 164,472 | 1.2× |
| Hamburg | 114,610 | 0.7× |
| Saarland | 91,735 | 1.04× |
| Bremen | 51,992 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.61× | Technology & Electronics |
| Mobile app | 1.81× | Technology & Electronics |
| Smartphones | 1.69× | Technology & Electronics |
| Culture | 1.64× | Literature |
| EBay | 1.78× | Shopping |
| Leisure | 1.69× | Travel & Leisure |
| Europe | 1.57× | Travel & Leisure |
| Mobile phones | 1.67× | Technology & Electronics |
| Discount stores | 1.54× | Shopping |
| Social network | 1.59× | Internet & Social Media |
| Shoes | 1.56× | Fashion & Accessoires |
| Televisions | 1.56× | Technology & Electronics |
| Netto Marken-Discount | 1.57× | Shopping |
| 1.51× | Internet & Social Media | |
| Advertising | 1.61× | Business & Career |
| Footwear | 1.64× | Fashion & Accessoires |
| AutoScout24 | 1.63× | Cars & Mobility |
| Crafts | 1.54× | Home & Garden |
| Comedy movies | 1.55× | Movies & TV |
| Rossmann | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Creativity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
See Fairy tale audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Bestseller (6,261,458)
- Manga (5,559,993)
- Anime and manga fandom (4,966,932)
Frequently asked questions
How many fans does Fairy tale have in Germany?
Fairy tale has an estimated audience of 7,195,530 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fairy tale fans?
59.8% of Fairy tale fans are female, 40.2% are male, with an average age of 41.8 years.
Which brands do Fairy tale fans like most?
Fairy tale fans show strongest brand affinity for Software (1.61×), Mobile app (1.81×), and Smartphones (1.69×) over the country average.
Where do Fairy tale fans live in Germany?
Fairy tale fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,467,060), Bayern (reach 1,088,380), and Baden-Württemberg (reach 934,779). These three regions account for the largest share of the active audience.
What other brands do Fairy tale fans also like?
Beyond Fairy tale itself, the audience over-indexes on Mobile app (1.81×), Smartphones (1.69×), Culture (1.64×), and EBay (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.