Europe Audience in Germany
Europe has an estimated audience of 22,821,492 people in Germany. 51.9% are female, 48.1% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Karoline Herfurth, limango, Apple Store, Satire, German television comedy.
The average Europe fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Karoline Herfurth, limango, Apple Store, with strongest over-indexing on Karoline Herfurth (10.47× the country average). Demographically, the Europe audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.1 |
| Estimated audience size | 22,821,492 |
Audience persona
The typical Europe fan in Germany is balanced, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Karoline Herfurth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,497,695 | 1.1× |
| Bayern | 3,867,727 | 1.05× |
| Baden-Württemberg | 3,415,735 | 1.1× |
| Niedersachsen | 2,345,379 | 1.06× |
| Hessen | 1,859,570 | 1.07× |
| Rheinland-Pfalz | 1,273,402 | 1.11× |
| Sachsen | 1,090,124 | 0.97× |
| Berlin | 1,066,272 | 1.04× |
| Schleswig-Holstein | 886,212 | 1.08× |
| Brandenburg | 713,588 | 1.01× |
| Hamburg | 544,915 | 1.06× |
| Thüringen | 505,520 | 0.87× |
| Sachsen-Anhalt | 451,108 | 0.76× |
| Mecklenburg-Vorpommern | 398,856 | 0.92× |
| Saarland | 237,621 | 0.85× |
| Bremen | 184,636 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karoline Herfurth | 10.47× | Movies & TV |
| limango | 9.17× | Shopping |
| Apple Store | 8.52× | Shopping |
| Satire | 5.22× | Literature |
| German television comedy | 5.67× | Movies & TV |
| Western Union | 3.48× | Business & Career |
| Hygiene | 2.7× | Beauty & Wellness |
| Jumanji | 8.14× | Movies & TV |
| Udacity | 8.95× | Business & Career |
| Neil Young | 7.67× | Music & Radio |
| Spas | 2.1× | Beauty & Wellness |
| Philips | 3.18× | Technology & Electronics |
| Vacations | 2.01× | Travel & Leisure |
| Salvador Dalí | 7.27× | Arts & Culture |
| FarmVille | 9.06× | Games |
| Transfermarkt | 1.96× | Sports |
| German language | 1.97× | Politics & Society |
| Headphones | 3.73× | Technology & Electronics |
| Kylie Minogue | 6.9× | Music & Radio |
| Marco Reus | 7.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.25 |
| Sustainability | BALANCE | 1.15 |
| Indulgence | JOY | 1.11 |
| Individualism | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.05 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in Germany
- Asia (6,486,328)
- Africa (4,223,561)
- North America (3,728,075)
- South America (2,284,176)
- Oceania (1,573,187)
Frequently asked questions
How many fans does Europe have in Germany?
Europe has an estimated audience of 22,821,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Europe fans?
51.9% of Europe fans are female, 48.1% are male, with an average age of 41.1 years.
Which brands do Europe fans like most?
Europe fans show strongest brand affinity for Karoline Herfurth (10.47×), limango (9.17×), and Apple Store (8.52×) over the country average.
Where do Europe fans live in Germany?
Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,497,695), Bayern (reach 3,867,727), and Baden-Württemberg (reach 3,415,735). These three regions account for the largest share of the active audience.
What other brands do Europe fans also like?
Beyond Europe itself, the audience over-indexes on limango (9.17×), Apple Store (8.52×), Satire (5.22×), and German television comedy (5.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.