Oceania Audience in Germany
Oceania has an estimated audience of 1,573,187 people in Germany. 49.3% are female, 50.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Captain Fantastic (film), Product design, Stradivarius, Unique Gifts.
The average Oceania fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Captain Fantastic (film), Product design, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Oceania audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Oceania fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 38.7 |
| Estimated audience size | 1,573,187 |
Audience persona
The typical Oceania fan in Germany is balanced, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 385,224 | 1.12× |
| Bayern | 259,729 | 1.03× |
| Baden-Württemberg | 222,629 | 1.04× |
| Niedersachsen | 168,786 | 1.1× |
| Hessen | 124,399 | 1.04× |
| Rheinland-Pfalz | 79,792 | 1.01× |
| Berlin | 74,366 | 1.06× |
| Sachsen | 73,985 | 0.96× |
| Schleswig-Holstein | 58,275 | 1.03× |
| Brandenburg | 44,491 | 0.91× |
| Hamburg | 40,487 | 1.14× |
| Sachsen-Anhalt | 34,433 | 0.84× |
| Thüringen | 32,362 | 0.81× |
| Mecklenburg-Vorpommern | 28,539 | 0.95× |
| Saarland | 17,538 | 0.91× |
| Bremen | 14,174 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Captain Fantastic (film) | 12.82× | Movies & TV |
| Product design | 2.02× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.51× | Shopping |
| Snow White (Fables) | 2.44× | Literature |
| Israel | 1.83× | Travel & Leisure |
| The Journey (1959 film) | 13.15× | Movies & TV |
| JDSU | 2.89× | Business & Career |
| Buying a House | 5.23× | Home & Garden |
| KLIX (AM) | 2.05× | Music & Radio |
| 3D printing | 1.7× | Technology & Electronics |
| Home Delivery | 2.13× | Food & Beverages |
| Este, Veneto | 1.81× | Travel & Leisure |
| Cachorro | 2.3× | Pets & Animals |
| Volvo V60 | 2.93× | Cars & Mobility |
| Hypertext | 1.79× | Technology & Electronics |
| Minestrone | 1.52× | Food & Beverages |
| Buying and Selling Real Estate | 4.13× | Home & Garden |
| Sixx | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Tradition | CONSERVATISM | 1.6 |
| Spirituality | BALANCE | 1.56 |
| Patriotism | CONSERVATISM | 1.55 |
| Pet Ownership | JOY | 1.54 |
| Sports Activity | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Australia | 16.2% |
| Indonesia | 12.2% |
See Oceania audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Asia (6,486,328)
- Africa (4,223,561)
- North America (3,728,075)
- South America (2,284,176)
Frequently asked questions
How many fans does Oceania have in Germany?
Oceania has an estimated audience of 1,573,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oceania fans?
49.3% of Oceania fans are female, 50.7% are male, with an average age of 38.7 years.
Which brands do Oceania fans like most?
Oceania fans show strongest brand affinity for Medieval fantasy (33.31×), Captain Fantastic (film) (12.82×), and Product design (2.02×) over the country average.
Where do Oceania fans live in Germany?
Oceania fans in Germany are most concentrated in Nordrhein-Westfalen (reach 385,224), Bayern (reach 259,729), and Baden-Württemberg (reach 222,629). These three regions account for the largest share of the active audience.
What other brands do Oceania fans also like?
Beyond Oceania itself, the audience over-indexes on Captain Fantastic (film) (12.82×), Product design (2.02×), Stradivarius (1.97×), and Unique Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.