Rascasse Audience Intelligence

Oceania Audience in Germany

A data profile of the people who buy, follow and care about Oceania in Germany — modelled from more than twelve digital signal sources. Oceania has an estimated audience of 1,573,187 people in Germany.

#6among Continent in Germany#286among POI in Germany#342in Travel & Leisure

The average Oceania fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papua New Guinea, Tagesschau, Hertz, with strongest over-indexing on Papua New Guinea (20.98× the country average).

Demographically, the Oceania audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oceania fan in Germany is balanced, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Papua New Guinea.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oceania profile in Germany.

Audience size
1.6M
in Germany
Gender
49.3%♀
50.7% male
Age
38.7
average years
Country rank
#4270
POI in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oceania fans

49.3% are female, 50.7% are male, average age 38.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Oceania audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age38.7
Estimated audience size1,573,187
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Oceania audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Oceania audience comes from Germany.

Worldwide audience distribution share by country for Oceania
CountryShare
United States19.0%
Australia16.2%
Indonesia12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oceania audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oceania fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.10×
02Nordrhein-Westfalen~400K1.09×
03Niedersachsen~200K1.07×
04Bremen~10K1.07×
05Berlin~70K1.06×
06Bayern~300K1.04×
07Hessen~100K1.04×
08Baden-Württemberg~200K1.03×
09Schleswig-Holstein~60K1.03×
10Rheinland-Pfalz~80K1.02×
11Mecklenburg-Vorpommern~30K0.97×
12Sachsen~70K0.96×
13Saarland~20K0.95×
14Brandenburg~50K0.92×
15Sachsen-Anhalt~40K0.90×
16Thüringen~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Oceania, Germany
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oceania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oceania audience
#·InterestCategoryAffinity×
01Papua New GuineaTravel & Leisure20.98×
02Bleacher ReportSports17.61×
03Sports IllustratedSports13.82×
04HertzCars & Mobility10.21×
05Italo discoMusic & Radio6.99×
06Country rapMusic & Radio5.53×
07Mel GibsonMovies & TV5.16×
08SydneyTravel & Leisure4.83×
09Robert RedfordMovies & TV3.83×
10Road tripTravel & Leisure3.78×
11SatireLiterature3.75×
12IslandTravel & Leisure3.42×
13TagesschauMovies & TV2.15×
14TattoosFashion & Accessoires2.02×
15NatureHome & Garden1.98×
16HugendubelShopping1.95×
17VacationsTravel & Leisure1.91×
18RedditInternet & Social Media1.81×
19TransfermarktSports1.77×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oceania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oceania audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
SpiritualityBALANCE1.79×
Risk AppetiteTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oceania audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Family OrientationCONSERVATISM0.92×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oceania have in Germany?

Oceania has an estimated audience of 1,573,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oceania fans?

49.3% of Oceania fans are female, 50.7% are male, with an average age of 38.7 years.

03

Which brands do Oceania fans like most?

Oceania fans show strongest brand affinity for Papua New Guinea (20.98×), Tagesschau (2.15×), and Hertz (10.21×) over the country average.

04

Where do Oceania fans live in Germany?

Oceania fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oceania fans also like?

Beyond Oceania itself, the audience over-indexes on Tagesschau (2.15×), Hertz (10.21×), Bleacher Report (17.61×), and Country rap (5.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in Germany

See Oceania audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oceania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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