North America Audience in Germany
North America has an estimated audience of 3,728,074 people in Germany. 46.6% are female, 53.4% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Country rap, German television comedy, Tagesschau, ICloud.
The average North America fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Country rap, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the North America audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of North America fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 39.0 |
| Estimated audience size | 3,728,074 |
Audience persona
The typical North America fan in Germany is balanced, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 869,864 | 1.07× |
| Bayern | 681,976 | 1.14× |
| Baden-Württemberg | 483,715 | 0.95× |
| Niedersachsen | 345,936 | 0.96× |
| Hessen | 269,081 | 0.95× |
| Sachsen | 207,389 | 1.13× |
| Rheinland-Pfalz | 194,376 | 1.04× |
| Schleswig-Holstein | 135,621 | 1.01× |
| Berlin | 127,646 | 0.77× |
| Brandenburg | 116,631 | 1.01× |
| Thüringen | 115,441 | 1.22× |
| Sachsen-Anhalt | 87,650 | 0.91× |
| Hamburg | 80,526 | 0.96× |
| Mecklenburg-Vorpommern | 68,482 | 0.96× |
| Saarland | 43,432 | 0.95× |
| Bremen | 31,578 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Country rap | 7.85× | Music & Radio |
| German television comedy | 7.55× | Movies & TV |
| Tagesschau | 2.48× | Movies & TV |
| ICloud | 5.88× | Technology & Electronics |
| Allgäu | 6.9× | Travel & Leisure |
| Headphones | 5.8× | Technology & Electronics |
| Casino | 5.74× | Games |
| Canada | 3.09× | Travel & Leisure |
| Fachhochschule | 6.98× | Business & Career |
| Kurdistan | 8.85× | Travel & Leisure |
| Transfermarkt | 2.6× | Sports |
| Western Union | 3.83× | Business & Career |
| Family | 1.76× | Kids & Family |
| Hygiene | 2.78× | Beauty & Wellness |
| Self care | 2.92× | Health |
| Vacations | 2.34× | Travel & Leisure |
| Pets | 1.51× | Pets & Animals |
| Vacation rental | 3.37× | Travel & Leisure |
| Lake Constance | 6.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.29 |
| Travelling | THRILL | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Spirituality | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
See North America audiences in other countries
More Continent audiences in Germany
- Europe (22,821,492)
- Asia (6,486,328)
- Africa (4,223,561)
- South America (2,284,176)
- Oceania (1,573,187)
Frequently asked questions
How many fans does North America have in Germany?
North America has an estimated audience of 3,728,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of North America fans?
46.6% of North America fans are female, 53.4% are male, with an average age of 39.0 years.
Which brands do North America fans like most?
North America fans show strongest brand affinity for Satire (8.81×), Country rap (7.85×), and German television comedy (7.55×) over the country average.
Where do North America fans live in Germany?
North America fans in Germany are most concentrated in Nordrhein-Westfalen (reach 869,864), Bayern (reach 681,976), and Baden-Württemberg (reach 483,715). These three regions account for the largest share of the active audience.
What other brands do North America fans also like?
Beyond North America itself, the audience over-indexes on Country rap (7.85×), German television comedy (7.55×), Tagesschau (2.48×), and ICloud (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.