North America Audience in Mexico
North America has an estimated audience of 13,567,450 people in Mexico. 51.3% are female, 48.7% are male, average age 34.2. Top brand affinities: Mobile payment, Puma, MSN, Local food, X.
Top brand affinities include Mobile payment, Puma, MSN, with strongest over-indexing on Mobile payment (5.73× the country average). Demographically, the North America audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of North America fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.2 |
| Estimated audience size | 13,567,450 |
Audience persona
The typical North America fan in Mexico is balanced, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.73× | Business & Career |
| Puma | 2.8× | Fashion & Accessoires |
| MSN | 3.01× | News |
| Local food | 3.47× | Food & Beverages |
| X | 1.66× | Internet & Social Media |
| Drama movies | 1.69× | Movies & TV |
| Pedro Pascal | 2.51× | Movies & TV |
| Stone Island | 20× | Fashion & Accessoires |
| Catholic Church | 1.98× | Politics & Society |
| Fast food | 1.53× | Food & Beverages |
| Art jewelry | 2.83× | Fashion & Accessoires |
| Skin care | 1.98× | Beauty & Wellness |
| Coupons | 1.74× | Shopping |
| Sarcasm | 2.11× | Politics & Society |
| Do it yourself (DIY) | 1.59× | Home & Garden |
| SUVs | 1.86× | Cars & Mobility |
| Dance music | 1.99× | Music & Radio |
| Online food ordering | 2.67× | Food & Beverages |
| Banana | 1.87× | Food & Beverages |
| Soft drinks | 1.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.55 |
| Luxury Orientation | PREMIUM | 2.32 |
| Quality Awareness | PREMIUM | 2.05 |
| Family Orientation | CONSERVATISM | 2.03 |
| Price Sensitivity | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
See North America audiences in other countries
More Continent audiences in Mexico
- South America (8,034,286)
- Europe (6,291,910)
- Asia (3,780,873)
- Africa (1,408,361)
- Oceania (811,249)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.