North America Audience in Mexico
North America has an estimated audience of 13,567,450 people in Mexico. 51.3% are female, 48.7% are male, average age 34.2. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Sarcasm, Mobile game.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (386.07× the country average). Demographically, the North America audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of North America fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.2 |
| Estimated audience size | 13,567,450 |
Audience persona
The typical North America fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of North America fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 386.07× | Shopping |
| Game consoles | 193.32× | Technology & Electronics |
| Catholic Church | 138.75× | Politics & Society |
| Sarcasm | 97.53× | Politics & Society |
| Mobile game | 83.3× | Games |
| Travel agency | 89.99× | Travel & Leisure |
| Exfoliation (cosmetology) | 161.75× | Beauty & Wellness |
| Banana | 65.6× | Food & Beverages |
| Valentine's Day | 118.43× | Kids & Family |
| El País | 61.54× | News |
| Broadcasting of sports events | 81.28× | Movies & TV |
| Dentistry | 57.47× | Business & Career |
| Pilsner | 62.12× | Food & Beverages |
| Sexology | 42.96× | Kids & Family |
| Freeware | 34.25× | Technology & Electronics |
| Multi-level marketing | 47.61× | Business & Career |
| Love & Sex | 44.67× | Kids & Family |
| Breastfeeding | 37.16× | Kids & Family |
| Papaya | 38.32× | Food & Beverages |
| Orange (fruit) | 47.61× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.44 |
| Travelling | THRILL | 23.37 |
| Urban Lifestyle | OPEN | 3.75 |
| Design Affinity | PREMIUM | 2.43 |
| Risk Appetite | THRILL | 2.33 |
| Career Orientation | POWER | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
See North America audiences in other countries
More Continent audiences in Mexico
- South America (8,034,286)
- Europe (6,291,910)
- Asia (3,780,873)
- Africa (1,408,361)
- Oceania (811,249)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.