A data profile of the people who buy, follow and care about North America in United Kingdom — modelled from more than twelve digital signal sources. North America has an estimated audience of 7,687,905 people in United Kingdom.
The average North America fan in United Kingdom is 43.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (3.38× the country average).
Demographically, the North America audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical North America fan in United Kingdom is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the North America profile in United Kingdom.
53.8% are female, 46.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.5 |
| Estimated audience size | 7,687,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide North America audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
Where the North America audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.40× | |
| 02 | Yorkshire and the Humber | ~800K | 1.37× | |
| 03 | South East | ~1M | 1.10× | |
| 04 | East of England | ~800K | 1.08× | |
| 05 | England | ~6M | 1.06× | |
| 06 | Wales | ~400K | 1.01× | |
| 07 | North East | ~300K | 1.01× | |
| 08 | Scotland | ~700K | 1.00× | |
| 09 | Northern Ireland | ~200K | 0.94× | |
| 10 | South West | ~500K | 0.81× | |
| 11 | East Midlands | ~400K | 0.80× | |
| 12 | North West | ~400K | 0.53× |
The strongest cross-interests of the North America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.38× | ||
| 02 | Sketch comedy | Movies & TV | 2.76× | ||
| 03 | Esso | Cars & Mobility | 2.64× | ||
| 04 | Adoption | Kids & Family | 2.50× | ||
| 05 | Risk management | Business & Career | 2.49× | ||
| 06 | Satire | Literature | 2.47× | ||
| 07 | Betfair | Games | 2.35× | ||
| 08 | Refrigerator | Home & Garden | 2.18× | ||
| 09 | Motorhome | Cars & Mobility | 2.15× | ||
| 10 | Fish and chips | Food & Beverages | 2.14× | ||
| 11 | William Hill (bookmaker) | Games | 2.11× | ||
| 12 | Mobile home | Cars & Mobility | 2.09× | ||
| 13 | Hobby | Home & Garden | 2.03× | ||
| 14 | Hot tub | Home & Garden | 2.03× | ||
| 15 | Dentistry | Business & Career | 1.83× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Canada | Travel & Leisure | 1.78× | ||
| 18 | Distilled beverage | Food & Beverages | 1.75× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Volunteering | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| Risk Appetite | THRILL | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.89× | |
| Pet Ownership | JOY | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
North America has an estimated audience of 7,687,905 people in United Kingdom, concentrated in England and South East.
53.8% of North America fans are female, 46.2% are male, with an average age of 43.5 years.
North America fans show strongest brand affinity for Wikipedia (3.38×), Hobby (2.03×), and Esso (2.64×) over the country average.
North America fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond North America itself, the audience over-indexes on Hobby (2.03×), Esso (2.64×), William Hill (bookmaker) (2.11×), and Betfair (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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