A data profile of the people who buy, follow and care about Africa in United Kingdom — modelled from more than twelve digital signal sources. Africa has an estimated audience of 7,081,180 people in United Kingdom.
The average Africa fan in United Kingdom is 40.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Wikipedia, Snapchat, with strongest over-indexing on Superman (2.09× the country average).
Demographically, the Africa audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Africa fan in United Kingdom is balanced, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Africa profile in United Kingdom.
50.6% are female, 49.4% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.2 |
| Estimated audience size | 7,081,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Africa audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
Where the Africa audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.47× | |
| 02 | Yorkshire and the Humber | ~700K | 1.29× | |
| 03 | South East | ~1M | 1.19× | |
| 04 | Wales | ~400K | 1.11× | |
| 05 | North East | ~300K | 1.04× | |
| 06 | Scotland | ~600K | 0.99× | |
| 07 | England | ~5.5M | 0.97× | |
| 08 | Northern Ireland | ~200K | 0.94× | |
| 09 | East of England | ~600K | 0.87× | |
| 10 | South West | ~500K | 0.87× | |
| 11 | East Midlands | ~400K | 0.81× | |
| 12 | North West | ~400K | 0.49× |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Panasonic | Technology & Electronics | 4.63× | ||
| 02 | High-end audio | Technology & Electronics | 3.99× | ||
| 03 | Teen drama | Movies & TV | 3.19× | ||
| 04 | Hair Extensions | Beauty & Wellness | 2.93× | ||
| 05 | Cannes Film Festival | Movies & TV | 2.80× | ||
| 06 | Wikipedia | Internet & Social Media | 2.52× | ||
| 07 | Superman | Movies & TV | 2.09× | ||
| 08 | Livemusic | Music & Radio | 2.09× | ||
| 09 | Snapchat | Internet & Social Media | 2.06× | ||
| 10 | Bundesliga | Sports | 2.03× | ||
| 11 | Philanthropy | Arts & Culture | 1.95× | ||
| 12 | Activism | Politics & Society | 1.90× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.88× | ||
| 14 | Digital photography | Business & Career | 1.86× | ||
| 15 | High-definition television | Technology & Electronics | 1.78× | ||
| 16 | Gospel music | Music & Radio | 1.73× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Radio | Technology & Electronics | 1.64× | ||
| 19 | Animal rights | Politics & Society | 1.54× | ||
| 20 | New York City | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Africa has an estimated audience of 7,081,180 people in United Kingdom, concentrated in England and South East.
50.6% of Africa fans are female, 49.4% are male, with an average age of 40.2 years.
Africa fans show strongest brand affinity for Superman (2.09×), Wikipedia (2.52×), and Snapchat (2.06×) over the country average.
Africa fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Africa itself, the audience over-indexes on Wikipedia (2.52×), Snapchat (2.06×), Hair Extensions (2.93×), and Philanthropy (1.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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