Radio Audience in United Kingdom
Radio has an estimated audience of 11,353,169 people in United Kingdom. 50.2% are female, 49.8% are male, average age 45.3. Top regions: England, North West, South East. Top brand affinities: Argo (2012 film), Radio broadcasting, TikTok, Superman, Broadcasting.
The average Radio fan in United Kingdom is 45.3 years old, balanced, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Argo (2012 film), Radio broadcasting, TikTok, with strongest over-indexing on Argo (2012 film) (1.56× the country average). Demographically, the Radio audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 45.3 |
| Estimated audience size | 11,353,169 |
Audience persona
The typical Radio fan in United Kingdom is balanced, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Argo (2012 film).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,514,877 | 1.62× |
| North West | 1,575,542 | 1.3× |
| South East | 1,304,144 | 0.86× |
| Greater London | 1,299,290 | 0.88× |
| East of England | 1,009,974 | 0.97× |
| Scotland | 1,003,569 | 0.98× |
| South West | 874,091 | 0.94× |
| East Midlands | 846,132 | 1.06× |
| Wales | 686,195 | 1.06× |
| Yorkshire and the Humber | 684,400 | 0.75× |
| West Midlands | 375,024 | 0.77× |
| North East | 330,795 | 0.75× |
| Northern Ireland | 273,074 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Argo (2012 film) | 1.56× | Movies & TV |
| Radio broadcasting | 3.22× | Music & Radio |
| TikTok | 1.78× | Internet & Social Media |
| Superman | 1.87× | Movies & TV |
| Broadcasting | 1.97× | Movies & TV |
| Comedy movies | 1.54× | Movies & TV |
| Pop music | 1.61× | Music & Radio |
| Stranger Things | 2.37× | Movies & TV |
| Digital audio | 2.88× | Technology & Electronics |
| Broadcast engineering | 4.03× | Business & Career |
| Sketch comedy | 2.88× | Movies & TV |
| Video hosting service | 2.02× | Technology & Electronics |
| 1.87× | Internet & Social Media | |
| News broadcasting | 1.56× | Business & Career |
| Telecommunication | 1.55× | Technology & Electronics |
| Digital media | 1.56× | Business & Career |
| Comedy club | 2.81× | Movies & TV |
| Creative Commons | 2.1× | Technology & Electronics |
| Wikipedia | 1.56× | Internet & Social Media |
| Mobile game | 1.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Convenience Orientation | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Spirituality | BALANCE | 1.21 |
| Indulgence | JOY | 1.18 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Radio have in United Kingdom?
Radio has an estimated audience of 11,353,169 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Radio fans?
50.2% of Radio fans are female, 49.8% are male, with an average age of 45.3 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for Argo (2012 film) (1.56×), Radio broadcasting (3.22×), and TikTok (1.78×) over the country average.
Where do Radio fans live in United Kingdom?
Radio fans in United Kingdom are most concentrated in England (reach 8,514,877), North West (reach 1,575,542), and South East (reach 1,304,144). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on Radio broadcasting (3.22×), TikTok (1.78×), Superman (1.87×), and Broadcasting (1.97×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.