A data profile of the people who buy, follow and care about Radio in United Kingdom — modelled from more than twelve digital signal sources. Radio has an estimated audience of 11,353,169 people in United Kingdom.
The average Radio fan in United Kingdom is 45.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Radio broadcasting, TikTok, Superman, with strongest over-indexing on Radio broadcasting (3.22× the country average).
Demographically, the Radio audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Radio fan in United Kingdom is balanced, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Radio broadcasting.
The key figures that characterise the Radio profile in United Kingdom.
50.2% are female, 49.8% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 45.3 |
| Estimated audience size | 11,353,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Radio audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~8.5M | 1.62× | |
| 02 | North West | ~1.5M | 1.30× | |
| 03 | East Midlands | ~800K | 1.06× | |
| 04 | Wales | ~700K | 1.06× | |
| 05 | Scotland | ~1M | 0.98× | |
| 06 | East of England | ~1M | 0.97× | |
| 07 | South West | ~900K | 0.94× | |
| 08 | Greater London | ~1.5M | 0.88× | |
| 09 | South East | ~1.5M | 0.86× | |
| 10 | Northern Ireland | ~300K | 0.79× | |
| 11 | West Midlands | ~400K | 0.77× | |
| 12 | Yorkshire and the Humber | ~700K | 0.75× | |
| 13 | North East | ~300K | 0.75× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 4.03× | ||
| 02 | Radio broadcasting | Music & Radio | 3.22× | ||
| 03 | Digital audio | Technology & Electronics | 2.88× | ||
| 04 | Sketch comedy | Movies & TV | 2.88× | ||
| 05 | Comedy club | Movies & TV | 2.81× | ||
| 06 | Stranger Things | Movies & TV | 2.37× | ||
| 07 | Creative Commons | Technology & Electronics | 2.10× | ||
| 08 | Video hosting service | Technology & Electronics | 2.02× | ||
| 09 | Broadcasting | Movies & TV | 1.97× | ||
| 10 | Superman | Movies & TV | 1.87× | ||
| 11 | Internet & Social Media | 1.87× | |||
| 12 | TikTok | Internet & Social Media | 1.78× | ||
| 13 | Pop music | Music & Radio | 1.61× | ||
| 14 | News broadcasting | Business & Career | 1.56× | ||
| 15 | Digital media | Business & Career | 1.56× | ||
| 16 | Wikipedia | Internet & Social Media | 1.56× | ||
| 17 | Telecommunication | Technology & Electronics | 1.55× | ||
| 18 | Comedy movies | Movies & TV | 1.54× | ||
| 19 | Donald Trump | Politics & Society | 1.54× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.41× | |
| Tradition | CONSERVATISM | 1.27× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.88× |
Radio has an estimated audience of 11,353,169 people in United Kingdom, concentrated in England and North West.
50.2% of Radio fans are female, 49.8% are male, with an average age of 45.3 years.
Radio fans show strongest brand affinity for Radio broadcasting (3.22×), TikTok (1.78×), and Superman (1.87×) over the country average.
Radio fans in United Kingdom are most concentrated in England (reach ~8.5M), North West (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on TikTok (1.78×), Superman (1.87×), Broadcasting (1.97×), and Comedy movies (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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