TikTok Audience in United Kingdom
TikTok has an estimated audience of 21,420,724 people in United Kingdom. 55.0% are female, 45.0% are male, average age 22.9. Top regions: England, Greater London, North West. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Livemusic, Drinking establishment, Diana, Princess of Wales.
The average TikTok fan in United Kingdom is 22.9 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Livemusic, with strongest over-indexing on Sports nutrition (13.74× the country average). Demographically, the TikTok audience skews balanced with an average age of 22.9, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 22.9 |
| Estimated audience size | 21,420,724 |
Audience persona
The typical TikTok fan in United Kingdom is balanced, around 22.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 16,065,543 | 0.85× |
| Greater London | 3,517,627 | 1.26× |
| North West | 3,013,354 | 1.32× |
| South East | 2,827,083 | 0.98× |
| East of England | 2,198,252 | 1.12× |
| Scotland | 1,823,606 | 0.95× |
| South West | 1,604,799 | 0.91× |
| East Midlands | 1,595,471 | 1.06× |
| Yorkshire and the Humber | 1,385,324 | 0.81× |
| Wales | 1,308,866 | 1.07× |
| West Midlands | 757,746 | 0.83× |
| Northern Ireland | 748,469 | 1.14× |
| North East | 598,417 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 13.74× | Food & Beverages |
| Diabetes mellitus awareness | 10.81× | Health |
| Livemusic | 5.92× | Music & Radio |
| Drinking establishment | 8.12× | Food & Beverages |
| Diana, Princess of Wales | 15.91× | Politics & Society |
| Batman | 4.18× | Movies & TV |
| Sapphire | 11.36× | Fashion & Accessoires |
| Cyberwarfare | 18.85× | Technology & Electronics |
| Destination spa | 9.64× | Health |
| Lacto vegetarianism | 20.08× | Food & Beverages |
| Tax refund | 7.11× | Business & Career |
| Sustainable gardening | 15.53× | Home & Garden |
| Superman | 2.28× | Movies & TV |
| Wine cocktail | 12.13× | Food & Beverages |
| Stress Relief | 15.83× | Health |
| Mobile game | 2.85× | Games |
| Ariana Grande | 4.46× | Music & Radio |
| Payment card | 8.91× | Fashion & Accessoires |
| Dancehalls | 3.72× | Music & Radio |
| Solar thermal energy | 11.86× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Travelling | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.25 |
| Mindfulness | BALANCE | 1.19 |
| Risk Appetite | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 13.9% |
| Japan | 4.7% |
See TikTok audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does TikTok have in United Kingdom?
TikTok has an estimated audience of 21,420,724 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of TikTok fans?
55.0% of TikTok fans are female, 45.0% are male, with an average age of 22.9 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for Sports nutrition (13.74×), Diabetes mellitus awareness (10.81×), and Livemusic (5.92×) over the country average.
Where do TikTok fans live in United Kingdom?
TikTok fans in United Kingdom are most concentrated in England (reach 16,065,543), Greater London (reach 3,517,627), and North West (reach 3,013,354). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on Diabetes mellitus awareness (10.81×), Livemusic (5.92×), Drinking establishment (8.12×), and Diana, Princess of Wales (15.91×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.